7 Keys to Running a Successful Business
Although dentistry may appear to be different than other types of businesses, in reality it is a business. And although this article is written from a dentist's perspective on developing a successful practice, the principles can be used in virtually any business.
I have been in the dental industry for over 20 years and can proudly say I do have a highly successful business, also known as a practice. Over the years, I have learned many things that work in running a business and even more that do not. It is with this in mind that I share the following 7 keys to running a successful business. Regardless of your industry they can apply.
1. Have a vision
One of the most important aspects of running any business is to have a clear vision of what you want that business to be like. What do you want to be known for in the marketplace? What kind of clients do you desire? What level of service do you want to provide? Do you want to be "one among many" or do you want to be considered a leader in your industry?
By answering these and many other similar type questions, you will gain insight into the direction you can, and should, take your business.
2. Develop a plan that ties into the vision
Once you gain clarity on your vision, you must be willing to develop a plan. Far too often people have an idea of where they want their organization to be, but they fail to put together a usable plan. Take time to map out what needs to be done to achieve your outcomes.
3. Know your market
One of the most important aspects of running any type of business is to know whom your market is. You can't be all things to all people. Contrary to what some would like to believe, not everyone is his or her market. There is a very astute saying in marketing, "If everyone is your market, then no one is your market."
The clearer you are on who you are targeting the easier it will be to focus your efforts on reaching those individuals and/or companies.
4. Gain visibility within your market
Take a very focused approach to reaching your market. Just because you have determined who your market it, doesn't mean you are done. You must now be willing to have a very focused approach to targeting your market. Whether that be through direct mail, advertising, newsletters, informational seminars or any number of methods, you have to be willing to keep your name in front of your market.
5. Get your team on board
This is probably one of the most crucial and yet, often most overlooked aspects of running a business. You have to make sure your team knows what is going on. Holding regular staff meetings as a means to keep people informed is a great way to gain the buy in of your team. Additionally, be open to ideas that may come from your team members.
It will be very difficult to achieve your long-term goals if your team members either don't understand your vision or haven't bought into it. When you hire people, make sure they understand what you are trying to achieve. Whether you are dealing with new members of the team or seasoned folks, everyone must be willing to be a part of the plan. When they are, you will have a much greater chance for success.
6. Be consistent
Running and marketing a business is an ongoing process. The greatest mistake people make in virtually any industry is they try something once and expect instant results. You must be in this for the long haul. Sure, with some of your marketing strategies you will get instant, or direct, response. However, with most approaches, it is more like the tortoise and the heir. In the short-term it looks like the heir is in the lead, but the reality is he is burning himself out and ends up losing to the tortoise who had a consistent and long-term vision.
7. Realize - you change lives
One of the things I most love about dentistry is I know I change lives. I recognize this beyond a shadow of a doubt. When my patients are able to obtain the smile they once only dreamed of because of what I did for them, I know I am doing my life's work.
With most people, regardless of the industry you are in, in some way you do change lives. If you know that, your job is very rewarding.
Think about the end user of your product or service. What is it about what you provide that makes a difference for them? If you don't know, ask your customers. You may be pleasantly surprised. It is in the answers you can become clearer and clearer as to your vision and the benefits you bring to others through the services you provide.
Copyright: © 2004 by Dr. Scott Kiser
Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
About The Author
Dr. Scott Kiser has been practicing general dentistry in Salt Lake City, Utah for over 20 years. Dr. Kiser has used only mercury-free substances in his treatments since the mid 90's and concentrates his practice in the areas of sedation dentistry and complete smile makeovers. Consumer Research Council of America selected him as Utah's Top Cosmetic Dentist of 2003 - 04. Visit www.greatsmilesutah.com" target="_new">www.greatsmilesutah.com to sign up for a FREE monthly online newsletter or for more information on Dr. Kiser and all of his services.
Germanyâs oldest party riven over whether to back talks with Angela Merkelâs conservatives
Leading Social Democrats in Germany are engaged in a fierce battle of wills ahead of a crunch vote on Sunday over whether to endorse in-depth coalition negotiations with Angela Merkelâs conservatives.
The party has become the focal point of a tense political drama almost four months after an inconclusive election left Germany in a state of limbo. If delegates at a special conference on Sunday vote against a grand coalition, Germany will be heading either for new elections or a minority government, neither of which is a popular choice and will leave Merkelâs political future hanging by a thread. Continue reading...
- Jerry Chun Shing Lee, 53, left CIA in 2007 and moved to Hong Kong
- Lee charged with unlawful retention of national defence information
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The former intelligence officer, Jerry Chun Shing Lee, was detained at JFK airport on Monday, more than five years after FBI agents discovered he had kept a small address book and pocket calendar containing secret operational notes from his time at the CIA, about âasset meetings, operational meeting locations, operational phone numbers, true names of assets and covert facilitiesâ according to court documents. Continue reading...
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Une version de la vidĂ©o en franĂ§ais peut ĂȘtre visionnĂ©e ici Continue reading...
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The outlook for Kosovo looks bleak, unless its peoples are allowed to go their separate ways, writes Dr Michael Pravica
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Dr Michael Pravica
âą Join the debate â email email@example.com Continue reading...
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Apple rejects allegations of poor health and safety at factory in China where staff say they work gruelling shifts for low pay
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Government urged to increase funding as hospitals are forced to cancel operations and health ministry launches push for donors
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Bayeux tapestry loan is latest example of use of symbolism to raise Franceâs global profile
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Western bank loans for projects in Africa were to be paid off via rising commodity prices. At least that was the theory âŠ
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This week reminded me that #MeToo isnât going anywhere, and that anyone who tries to punish the leaders will be stopped
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In particular, the quick and furious response of feminists online when Harperâs magazine was said to be outing the creator of the Shitty Media Men list. Notorious anti-feminist and backlash opportunist Katie Roiphe was said to be writing the piece, and so within hours women online coordinated to protect the anonymous womanâs identity. Continue reading...
Journaliste et militante franĂ§aise, Rokhaya Diallo a Ă©tĂ© nommĂ©e au Conseil National NumĂ©rique (CNNum) Ă la fin de l'annĂ©e derniĂšre. Certaines de ses dĂ©clarations sur le racisme institutionnel et Charlie Hebdo ont suscitĂ© une polĂ©mique, qui a amenĂ© le gouvernement Ă cĂ©der aux demandes pour son Ă©viction du conseil. Dans cet entretien avec Iman Amrani, elle revient sur le sujet et donne son sentiment sur Emmanuel Macron et la libertĂ© d'expression. Continue reading...
Police in California are investigating claims two parents tortured their 13 children. âI wish I could come to you today with information that would explain why this happened,â said Capt Greg Fellows of the Riverside county sheriffâs department on Tuesday. âIf you can imagine being 17 years old and appearing to be a 10-year-old, being chained to a bed, being malnourished, and injuries associated with that, I would call that tortureâ Continue reading...
Secretary of state says the US seeks a diplomatic resolution in the nuclear standoff with North Korea, but declines to comment on whether the White House is considering limited military action against Pyongyang Continue reading...
The top Democrat on the House Intelligence Committee accuses Donald Trump's White House of preventing the former chief strategist from answering many questions in the panel's investigation into Russian election interference Continue reading...
The US president had a normal score on a cognitive exam and is in excellent health, although he would benefit from a lower-fat diet and routine exercise, the White House doctor said Continue reading...