Although dentistry may appear to be different than other types of businesses, in reality it is a business. And although this article is written from a dentist's perspective on developing a successful practice, the principles can be used in virtually any business.
I have been in the dental industry for over 20 years and can proudly say I do have a highly successful business, also known as a practice. Over the years, I have learned many things that work in running a business and even more that do not. It is with this in mind that I share the following 7 keys to running a successful business. Regardless of your industry they can apply.
1. Have a vision
One of the most important aspects of running any business is to have a clear vision of what you want that business to be like. What do you want to be known for in the marketplace? What kind of clients do you desire? What level of service do you want to provide? Do you want to be "one among many" or do you want to be considered a leader in your industry?
By answering these and many other similar type questions, you will gain insight into the direction you can, and should, take your business.
2. Develop a plan that ties into the vision
Once you gain clarity on your vision, you must be willing to develop a plan. Far too often people have an idea of where they want their organization to be, but they fail to put together a usable plan. Take time to map out what needs to be done to achieve your outcomes.
3. Know your market
One of the most important aspects of running any type of business is to know whom your market is. You can't be all things to all people. Contrary to what some would like to believe, not everyone is his or her market. There is a very astute saying in marketing, "If everyone is your market, then no one is your market."
The clearer you are on who you are targeting the easier it will be to focus your efforts on reaching those individuals and/or companies.
4. Gain visibility within your market
Take a very focused approach to reaching your market. Just because you have determined who your market it, doesn't mean you are done. You must now be willing to have a very focused approach to targeting your market. Whether that be through direct mail, advertising, newsletters, informational seminars or any number of methods, you have to be willing to keep your name in front of your market.
5. Get your team on board
This is probably one of the most crucial and yet, often most overlooked aspects of running a business. You have to make sure your team knows what is going on. Holding regular staff meetings as a means to keep people informed is a great way to gain the buy in of your team. Additionally, be open to ideas that may come from your team members.
It will be very difficult to achieve your long-term goals if your team members either don't understand your vision or haven't bought into it. When you hire people, make sure they understand what you are trying to achieve. Whether you are dealing with new members of the team or seasoned folks, everyone must be willing to be a part of the plan. When they are, you will have a much greater chance for success.
6. Be consistent
Running and marketing a business is an ongoing process. The greatest mistake people make in virtually any industry is they try something once and expect instant results. You must be in this for the long haul. Sure, with some of your marketing strategies you will get instant, or direct, response. However, with most approaches, it is more like the tortoise and the heir. In the short-term it looks like the heir is in the lead, but the reality is he is burning himself out and ends up losing to the tortoise who had a consistent and long-term vision.
7. Realize - you change lives
One of the things I most love about dentistry is I know I change lives. I recognize this beyond a shadow of a doubt. When my patients are able to obtain the smile they once only dreamed of because of what I did for them, I know I am doing my life's work.
With most people, regardless of the industry you are in, in some way you do change lives. If you know that, your job is very rewarding.
Think about the end user of your product or service. What is it about what you provide that makes a difference for them? If you don't know, ask your customers. You may be pleasantly surprised. It is in the answers you can become clearer and clearer as to your vision and the benefits you bring to others through the services you provide.
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About The Author
Dr. Scott Kiser has been practicing general dentistry in Salt Lake City, Utah for over 20 years. Dr. Kiser has used only mercury-free substances in his treatments since the mid 90's and concentrates his practice in the areas of sedation dentistry and complete smile makeovers. Consumer Research Council of America selected him as Utah's Top Cosmetic Dentist of 2003 - 04. Visit www.greatsmilesutah.com" target="_new">www.greatsmilesutah.com to sign up for a FREE monthly online newsletter or for more information on Dr. Kiser and all of his services.
Some of you who tuned in for this morning‚Äôs press conference ‚Äď in which seven Labour MPs announced they would quit the party ‚Äď might have heard a surprising commentary. ‚ÄúBetween this and Brexit we are actually fucked,‚ÄĚ an unknown male voice could be heard saying as the even was broadcast live across the BBC Two and BBC News channels. ‚ÄúIt‚Äôs going to be so divided ‚Ä¶ The Conservatives are going to win.‚ÄĚ
A BBC spokesperson said: ‚ÄúDue to an error, we inadvertently broadcast some background comments from another microphone during our coverage of the press conference this morning. We apologised on air once we realised our mistake.‚ÄĚ
This is interesting from Guardian media editor Jim Waterson ‚Äď
If you want an example of UK electoral law loopholes: The Independent Group, which looks/swims/quacks a lot like a political party and is asking for donations, is actually a private company. So it isn't subject to electoral law rules requiring them to declare financial backers.
Annegret Kramp-Karrenbauer reprises role as cleaning lady during festivities in home state of Saarland
Annegret Kramp-Karrenbauer, the leader of Germany‚Äôs Christian Democrat party, returned to her home state of Saarland over the weekend to reprise her annual role as Putzfrau Gretel (Gretel the cleaning lady) during carnival celebrations.
Dressed in an apron and checkered headscarf, Kramp-Karrenbauer cracked jokes about December‚Äôs CDU leadership election, the fight banning diesel vehicles and political dysfunction in Berlin in front of a crowd of more than a thousand people.
Internet expert exposes unsecured database believed to be targeting Muslim minorities
A Chinese surveillance company has been tracking the movements of at least 2.5 million residents in a province where Muslim minorities have been the target of a far-reaching security clampdown, internet experts have found.
Victor Gevers, of the non-profit group GDI.Foundation, which supports an open internet, discovered an unsecured database online that contained the name, sex, ethnicity, ID number, birth date and employer of residents in China‚Äôs western province of Xinjiang.
European People‚Äôs party and Socialists & Democrats have run parliament for 40 years
The ‚Äúgrand coalition‚ÄĚ of centre-right and centre-left that has run the European parliament for 40 years is set to lose its majority for the first time following elections in May, according to the institution‚Äôs internal forecasts.
The centre-right European People‚Äôs party and centre-left Socialists & Democrats have long called the shots in the EU parliament, but polls suggest the two big groups will win only 45% of seats, down from 53%.
Donald Trump returned to the attack against Andrew McCabe on Monday, in response to an interview in which the former deputy FBI director discussed his new book and made claims damaging to the president.
Two former military pilots, a customs officer and celebrity bodyguard among the accused
Sitting on the tarmac at Punta Cana international airport in the Dominican Republic, the private plane was set to take off for an overnight flight to Saint-Tropez in France when police swooped.
Inside the aircraft, a Dassault Falcon 50, officers found four Frenchmen ‚Äď two pilots and two passengers ‚Äď along with 680 kilos of cocaine, with an estimated street value of ‚ā¨20 (¬£17.5m), in 26 battered suitcases.
Hans Leo Maes captures the bridges and stairways that link up the hilly, population-dense city
Hong Kong is known for its flashing lights, neon signs and high-rise skylines. But the architect and photographer Hans Leo Maes documents an alternative side ‚Äď the city‚Äôs interconnecting staircases and bridges.
‚ÄúThe extreme population density in Hong Kong means [structures] are stacked and linked by stairs, often external and very visible,‚ÄĚ Maes says.
There‚Äôs a whole new craze in east Africa, fuelled by secondhand inline skates ‚Äď and a desire to unite
Photos and story by Duncan Moore
Nairobi‚Äôs traffic congestion is notorious. Minibuses known as matatus battle for space with cars, motorbikes and hand-drawn carts, causing excruciating gridlock.
Through this automotive battleground dart the daring members of the Kenyan city‚Äôs inline skating community, deftly weaving between moving vehicles, holding on to buses for speed and jumping over potholes.
Idea of topping municipal plant in Copenhagen with urban ski resort won accolades for Danish architecture firm
It might be the first waste incinerator the neighbours actually want next door. The shop at the foot of the Amager Bakke waste-to-energy project in Copenhagen is packed with families desperate to be among the first to try its unique selling point: the ski slope on the roof.
‚ÄúI live so close by that I could follow the development,‚ÄĚ says Ole Fredslund, who lives in neighbouring Amager, as he helped his sons Felix and Victor strap on their boots as the slope opened its lifts for the first time on Tuesday. ‚ÄúI guess 90% of the focus is on the fact that there‚Äôs a skiing hill coming, so in a way it‚Äôs very clever. Everybody talks about the ski hill to be, not the waste plant to be.‚ÄĚ
Russian agent allegedly in Bulgaria when Emilian Gebrev poisoned in 2015 and in UK when Skripals attacked
The first sign that something was wrong with Emilian Gebrev was an itchy, bloodshot eye after a dinner in April 2015. The next day he had strange visions of flashing lasers, followed by uncontrollable vomiting. As friends rushed him to hospital, everything went black and he slipped into a coma.
Communities clash over natural resources as arrivals from South Sudan and DRC plunder environment for fuel and construction
The cutting down of millions of trees has sparked angry clashes in parts of Uganda between local people and refugees who have been fleeing conflict in neighbouring South Sudan and the Democratic Republic of the Congo.
The timber is being used for house construction, fuel and to make charcoal. In the north and west of the country, where an estimated 1.1 million refugees are living, massive deforestation is drawing protests by local communities.
Mike Pezzullo admits department faced ‚Äėurgent‚Äô circumstances when deal done with little known firm Paladin
The head of the department of home affairs concedes bureaucrats awarded a controversial $423m contract to Paladin to provide services on Manus Island because of an ‚Äúurgent‚ÄĚ set of circumstances, but Mike Pezzullo denies he was ‚Äúdesperate‚ÄĚ.
Officials from the home affairs department told estimates on Monday they were, in essence, forced to conduct a closed tender process for the contract because the government of Papua New Guinea advised the then Turnbull government in July it could not provide services it had signalled it would provide because it had entered a caretaker period.
Analysis of community where 73% of residents contracted Zika in 2015 offers new clues about epidemic
Scientists studying the 2015 Zika outbreak in Brazil have discovered that people previously exposed to dengue may have been protected from the virus.
Three-quarters of the inhabitants of a favela in the country‚Äôs north-east caught the mosquito-borne Zika virus during the epidemic. The outbreak left more than 3,000 babies across Brazil with microcephaly, a birth defect caused by mothers catching the virus during pregnancy.
In the midst of Venezuela‚Äôs spiralling economic crisis, Natalia and fellow members of a Chavista collective have stepped in to take over production at a local bakery, La Minka. Authorities had suspended operations when the owners were accused of overpricing their loaves and hoarding flour. In March 2017, with the tacit support of the government, the collective began selling affordable bread. This is the story of their fight to safeguard the bakery‚Äôs future and keep the Chavista dream alive
I had to gain the confidence that always seemed to come naturally to my partner to release my inner handywoman
Last year my partner and I moved into a new house. The whole exercise was exhilarating ‚Äď finally, a place we owned ‚Äď but it also unearthed in me a desperation, a deep frustration. For a long time I‚Äôve wanted to be someone who fixes things, builds things, someone who is capable in practical day-to-day tasks. I own tools, I have ideas and I tinker with my surroundings, but I‚Äôve never felt completely at ease in the tasks that various men in my life seem to take on with no backward glance.
In our just-built house there were so many jobs to do with drills, hammers, caulking guns. My drive to learn by doing was offset by disorientation and self-doubt. I wanted to begin improving our house, but I didn‚Äôt know what sort of screws I needed for the curtain rod brackets, or whether I could just drill straight into the plasterboard. My partner, a man, didn‚Äôt have much more experience in these things than I did, but approached the situation with a confidence and bluster that only confused me more.
Cardinals around the world are joining the pope at a forum on tackling abuse. But only radical reform can solve the crisis
When the first meeting in the Vatican of cardinals from around the world to discuss clerical sexual abuse was announced, hopes were high among Catholics. Finally, it seemed, the courageous, mould-breaking Pope Francis was going to force through root-and-branch reforms to tackle the scandal that has done such damage to the reputation of the institution he leads.
Yet even before 180 cardinals assemble on Thursday in Rome for this unprecedented four-day summit, the chance of such prayers being answered is looking increasingly remote. The Vatican press office has been downplaying the event as simply an opportunity to remind senior clerics of the patchy efforts that global Catholicism has made this past quarter of a century to address the thousands upon thousands of cases of priests molesting, abusing and traumatising children in their care.
From Russia to Turkey and Iraq, the rout of the caliphate brings new political considerations and shifting alliances
The collapse of the Isis caliphate‚Äôs last stronghold in Syria is sending shockwaves across the region, changing the calculations of the major powers as they jockey for advantage. Triumphalism in Washington, Moscow and Damascus risks obscuring the human cost of a ‚Äúvictory‚ÄĚ that may quickly prove transitory.
Of immediate concern is the fate of civilians, mainly women and children, displaced from formerly Isis-controlled areas where many were held against their will. The independent International Rescue Committee says up to 4,000 people are fleeing towards the al-Hawl refugee camp in north-east Syria.
Since 1992, more than 11,500 Colombians have been killed or injured by landmines, a legacy of more than 50 years of internal conflict. Many impoverished amputees without access to the healthcare system have resorted to making homemade prosthetics from wood, leather, metal and plastic bottles
The US vice-president rebuked European powers over Iran and Venezuela on Saturday, in a renewed attack on traditional US allies, rejecting a call by Germany‚Äôs chancellor to include Russia in global cooperation efforts. Describing the results of Donald Trump‚Äôs presidency as 'remarkable' and 'extraordinary', Pence told senior European and Asian officials that the European Union should follow the US in quitting the Iran nuclear deal and recognising the head of Venezuela‚Äôs congress, Juan Guaid√≥, as president
A man opened fire on Friday in a warehouse in Aurora, Illinois, an hour's drive west of Chicago. The shooter, identified as 45-year-old Gary Martin, was an employee at the industrial complex in Aurora. He also wounded five police officers before he was shot dead
Donald Trump has declared a national emergency to secure extra funding for his wall at the US-Mexico border. Trump‚Äôs decision came after weeks of wrangling over his campaign promise, which led to a record 35-day partial government shutdown, damaging his approval rating.
Residents of a coalmining region in Siberia have been posting online videos showing entire streets and districts covered in toxic black snow that critics say highlight a man-made ecological catastrophe in which British industry is compliant.
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