How To Move Your Business Online in 7 Steps


So you have set up your company, fairly established and generating some sort of revenue. Why should you take the most important step of starting online?

The online audience is massive - it's an information resource used by millions worldwide and continues to grow. Having your company information online can be a whole new way of attracting potential customers.

Step One: Choose a domain name

It is important to choose a domain name which is suitable for your business. If you want to be able to say your domain name over the phone, then it should be easy to spell and short to make it easier for your customers.

Usually, it's best to have the name of your website as your domain name, for example; www.yourcompany.co.uk. If your company name has already been taken there are several ways around this, here are some examples:

www.your-company.co.uk

www.yourcompanyltd.co.uk

www.company.co.uk

You could also choose from .com or .co.uk which are the most common and popular, however there are different domains for organisations (.org.uk) or new ones such as .com.uk

Whichever you choose you must check the availability on www.123reg.co.uk

Step Two: Host your Website

What does this mean? Basically, you need to find a space where your website can be built on the Internet. A good metaphor for this, is finding land to build your house on, where the house is your website.

There are 3 main things you need to be aware of when choosing a company to host your site.

How large your site is i.e. total sizes of all pages which make up your site How much bandwidth it requires i.e. how many visitors want to access it How your website is built - if your site uses PHP, ASP, other languages or database driven this may increase the cost. Step Three: Set Up your Email Accounts Setting up your email accounts can be an easy stress free experience. There are 4 main components to each account, these are :

Username

Password

Pop account

SMTP account

These will be provided by your hosting company and all you need to do is add an email account with the above settings. Your hosting company will help you through this.

Step Four: Develop a Website

Either design the site yourself (see article called 'Can I design a website myself?') or hire a professional to design it for you. Ensure you capture all information you want to present to your visitors in an easy to navigate website - where information can be found easily.

There are many aspects to consider when developing a website. The content of your site is incredibly important, you may want to hire a copywriter or someone who is skilled in this area. Another aspect is the overall design and look of the site, depending on what kind of image you want to portray, a good eye for design would really help.

If you want to optimise your website, this is the time to be thinking about it. By optimisation we mean creating developing a website which can be easily read by search engines so that for certain keywords you can be listed at the top of a results page.

The last thing to consider is how you are going to maintain the content of your website. There are 3 basic options to this:

1. Website Maintenance - most web design companies will also offer to keep your website maintained for an hourly fee. So whenever you want to change bits and pieces you would get in touch with the designers who would up date it for you. This is best used for companies who may only want to change small amounts of their site from time to time.

2. Content Managed Systems (CMS) - if you feel that you want to up date your site more often, you can add a CMS. This is basically an easy to use, user friendly module where you can update, add, remove and edit your content and images.

3. DIY - of course you can Do-It-Yourself if you have some HTML knowledge (if your site is HTML) or are willing to put some of your time aside to learn. However, if your site is designed using Flash this may get a lot more technical.

Step Five: SEO Submission

Once your website is completed, you want to attract visitors to your site. The first step to allowing people to find you is to submit your website to search engines. The most important reason for this is so that search engines know you are out there, and if you get nothing else from it - at least when a user types in your company name, you should appear at the top of the search engines results. This is beneficial for anyone who may have heard from company name and wants to find your website on the Web.

Another important step is to add your web address to as many free directories as possible as this increases your page rank with search engines.

Step Six: Internet Marketing

There are millions of sites out there trying to get that number 1 position on search engines by optimisation, and unfortunately not everyone can have it! The more common keywords are exceptionally difficult and with search engines continually changing their method for ranking websites this has become a less effective way of Internet Marketing.

A much more proven Internet Marketing technique is Pay Per Click. The majority of search engines have premium listings where they sell the top positions on their results pages. The way they work is explained in more detail in the article 'How does Pay Per Click work'. However in a nutshell, the general idea is as follows:

You enter a price for every keyword you think a potential customer of your company would enter into a search engine, on average it is around 30p. Every time a visitor clicks on that link they will be taken to your site. You only pay when someone actually clicks on your link. If more than one company put a price on a certain keyword, the company who has put the highest price gets the top position.

Other ways to attract visitors to your site is to place banners on other related websites which have a larger number of visitors. The banner would then have a link to your website. Step Seven: Include your website on any stationery and promotional material Now that you are set up, you can start publishing your website on any printed material so that your customers and clients are aware of it.

And that's it! Of course, this is just a summary, but in essence its the basic steps in having a presence online and getting the most out of it.

Elaborations Ltd is a Design company with offices in West London. It was founded in 2003 by Brad Bagherian. Elaborations specialises in helping small to medium businesses create an image with an impact. A company's image is just as important as its products and services, so we produce designs and create an image to give potential customers that crucial first impression and reflect what their company is all about. The main area which we concentrate on is presenting that image on the web, website design and development, as well as graphic design, internet marketing and multimedia.


MORE RESOURCES:

The pace of ice loss has increased four-fold since 2003 as enormous glaciers are depositing ever larger chunks of ice into the Atlantic ocean, where it melts, causing sea levels to rise

Greenland is melting faster than scientists previously thought, with the pace of ice loss increasing four-fold since 2003, new research has found.

Enormous glaciers in Greenland are depositing ever larger chunks of ice into the Atlantic ocean, where it melts. But scientists have found that the largest ice loss in the decade from 2003 actually occurred in the southwest region of the island, which is largely glacier-free.

Continue reading...

Crew members jump into the sea to escape the blaze, which erupted during a fuel transfer

Ten crew members have been found dead and 14 have been rescued after two ships caught fire in the Kerch Strait near Crimea, Russia’s transport ministry said on Monday, with a rescue operation still underway.

The ministry said earlier on Monday that crew members were jumping into the sea to escape the blaze.

Continue reading...

PM faces a looming revolt over a no-deal Brexit as Corbyn criticises her talks as ‘PR sham’

Theresa May reiterated her opposition to a second Brexit referendum on Monday night, claiming it would threaten Britain’s “social cohesion” and insisting the centrepiece of her strategy remained negotiating changes to the Irish backstop.

With just 67 days to go until Britain is due by law to leave the European Union, May exasperated MPs and business groups by offering scant evidence that she was willing to change course.

Continue reading...

Kelleth Cuthbert became famous after popping up in the background of a series of celebrity portraits at the Golden Globes

The serial photobomber who stole the show and became a meme after this year’s Golden Globes has made a new splash with a cameo on The Bold and the Beautiful.

Canadian model Kelleth Cuthbert became known as Fiji Water Girl after popping up in the background of a series of celebrity portraits taken during the 72nd Golden Globes awards in January. She was at the event as one of a number of promotional staff for the water company, a Globes sponsor, but went viral after Twitter users noticed her face and distinctive blue dress turning up in shot after shot.

Continue reading...

Initial footage appeared to show students, some wearing pro-Trump Maga hats, from a Kentucky high school taunting Nathan Phillips, an Omaha tribe elder

Longer video footage of a confrontation between a Native American activist and Kentucky high school students at a protest has surfaced, providing fresh insight into the controversial encounter and offering a broader view of deepening divisions in America.

Related: Kentucky teenager denies mocking Native American veteran

Continue reading...

Police to investigate He Jiankui after last year’s claim to have altered the DNA of twin girls

A second woman fell pregnant during the experiment to create the world’s first genetically edited babies, Chinese authorities have confirmed, as the researcher behind the claim faces a police investigation.

He Jiankui shocked the scientific community last year after announcing he had successfully altered the genes of twin girls born in November to prevent them contracting HIV.

Continue reading...

Attackers detonated car bomb inside complex in Maidan Wardak province, say officials

The Taliban have launched a major attack on an Afghan military compound in central Maidan Wardak province, officials have said, with some putting the death toll at more than 100 people.

Monday’s incident at a campus of the National Directorate of Security (NDS) is the latest in a series of deadly attacks in recent months by the Taliban, which has seized control of about half of Afghanistan.

Continue reading...

Government says 27 national guardsmen have been arrested and accuses ‘shadowy interests’ of launching insurrection

Venezuela’s government has claimed to have foiled what appeared to be an attempted military insurrection, blaming the mutiny on “shadowy interests of the extreme right”.

In a statement, Venezuela accused a small group of “assailants” from the Bolivarian National Guard (GNB) of “betraying their oath of loyalty to the homeland” by kidnapping four officials in an attempt to steal weapons that began at about 2.50am local time (0650 GMT) on Monday.

Continue reading...

Open letter says the arrests mean diplomats are more cautious about work in China

More than 140 former diplomats and leading China experts have called on Xi Jinping to release two Canadian citizens detained last month as a diplomatic stand-off between Ottawa and Beijing escalates.

In an open letter to the Chinese president, former envoys to China from Canada, the UK, the US, Australia, Germany, Sweden and Mexico described how the arrests of Michael Kovrig, a Canadian diplomat on leave, and Michael Spavor, a businessman, have sent a chill through the diplomatic community.

Continue reading...

Avon responded to actor’s criticism: ‘We realize that we missed the mark with this messaging. We have removed this messaging’

Cosmetics giant Avon USA has apologized for an anti-cellulite product after the ad campaign was accused of “shaming women”.

Actor Jameela Jamil had criticized the ad, which features a seated woman in shorts and tank top with the caption “dimples are cute on your face (not on your thighs),” on Saturday afternoon on Twitter.

Continue reading...

Archaeologists were studying site until former farm owner came forward

A stone circle thought to be thousands of years old has turned out to be a lot more modern after a former farm owner admitted building it in the 1990s.

The “recumbent stone circle” in the parish of Leochel-Cushnie, Aberdeenshire, was reported by the site’s current farm and was considered unusual for its small diameter and relatively small stones.

Continue reading...

Decree states Cairo structures require ‘dusty colours’ while blue is to be used on the coast

Egyptian authorities are reaching for their paint brushes following a decree by the president, Abdel Fatah al-Sisi, demanding buildings across the country adhere to a unified colour scheme of “dusty” shades in Cairo and blue on the coast.

Egypt’s prime minister, Mostafa Madbouly, told a cabinet meeting: “The plan is to have unified colours for the buildings instead of this uncivilised scene.” He said a presidential decree targeting unpainted red-brick buildings demands local authorities paint them soon, or face punishment.

Continue reading...

The next 15 megacities #7: More than a third of the Vietnamese city’s historic buildings have been destroyed over the past 20 years. Can it learn from mistakes made by other fast-growing Asian cities before it is too late?

“People don’t realise what they’ve lost,” says Candy Nguyen as she peers through the locked gates of what was until recently the historic Ba Son shipyard. “Many don’t even know what was here before.”

Ho Chi Minh City’s oldest and most important maritime heritage site is hidden from the street by high blue hoardings peppered with slogans such as “Never still” and “Redefine the skylines”.

Continue reading...

After Norway’s Storelgen stole Mac the Moose’s place as world’s tallest, a Canadian city hopes to ‘stick it to Oslo’ by increasing their statue’s size

For three decades, the Canadian city of Moose Jaw took pride in its status as the home of the world’s largest moose statue.

Standing at a majestic 10 meters tall, Mac the Moose has weathered brutal winters, graffiti and even the inglorious loss of his jaw. His recognition was so great that in 2013, he was named the city’s most popular celebrity.

Continue reading...

Photojournalist Finbarr O’Reilly has been covering Dakar fashion week for over a decade. He charts the city’s burgeoning style scene

Alongside its golden beaches, glitzy nightclubs and vibrant music scene, Senegal’s capital, Dakar, is emerging as a key African fashion hub.

Continue reading...

Central American migrants escaping poverty and violence in their hometowns find crossing legally is a slow and difficult process

At the age of 14, Jonathan Levit was given an order by the infamously brutal Mara Salvatrucha gang in his native Tegucigalpa, capital of Honduras: to kill a friend he had known throughout childhood – “like a brother, all my life”.

Jonathan had, like almost every child in the city of Tela’s terrifying barrio of Colonia 15 de Septiembre, grown up in the gang’s shadow; there was no avoiding it, especially if you were partial to a smoke, as he was. And now the time had come for him to execute “a mission” for what is also called MS-13 – the gang which, Jonathan says, “doesn’t just run Colonia 15, they almost run Honduras”.

Continue reading...

Helicopters and lifeboats battle worsening weather to find plane believed to be a Piper Malibu bound for Cardiff from France

An air and sea search has been launched after a plane disappeared from radar over the English Channel.

Rescue teams were scrambled to waters north of Alderney in the Channel Islands after the light aircraft vanished on Monday evening, Guernsey police said.

Continue reading...

Turkish president tells Donald Trump he is ready to send troops into US-overseen areas

The threat of a growing security vacuum in Syria as a result of Donald Trump’s decision to withdraw US troops has been underlined by an attack on a joint US-Kurdish patrol, which reportedly killed five people and injured at least two American soldiers.

The attack on Monday, in which a suicide bomber drove a car into a checkpoint, emphasised the vulnerability of American troops since the US president declared he was withdrawing 2,000 soldiers from northern Syria on the grounds that Islamic State has been defeated.

Continue reading...

Blackout on social media apps continues after arrests, strikes and protests over fuel prices

Zimbabwe’s high court has ordered the country’s government to restore the internet in full, ruling that the security minister did not have the power to issue such a directive.

The court said only President Emmerson Mnangagwa has the authority to make such an order.

Continue reading...

King’s oldest son rejects vice-president’s comparison of civil rights leader to Trump: ‘MLK was a bridge builder, not a wall builder’

We’re wrapping now. These are today’s key politics stories.

The Guardian’s Hubert Adjei-Kontoh reports:

At a packed Harlem church this afternoon congresswoman Alexandria Ocasio-Cortez sat down with the award-winning writer Ta-Nehisi Coates at an event marking Martin Luther King’s legacy.

Continue reading...

Company’s acting CEO says staff are ‘heartbroken’ following loss of founder, which comes months after he was removed from his role

Brandon Truaxe, the founder and former CEO of cosmetic skincare company Deciem, which is behind the cult brand The Ordinary, has died at 40.

The cause of death has not yet been released. Truaxe was best known for setting up Canada-based skincare brand The Ordinary, which sells “luxury” products at affordable prices and has been endorsed by celebrities including Kim Kardashian West.

Continue reading...

Eyebrows raised in New Zealand after Victoria Derbyshire questions the prime minister’s feminist credentials

A BBC interview with Jacinda Ardern is raising eyebrows after the New Zealand prime minister was asked whether she has any plans to propose marriage to her partner Clarke Gayford and was questioned over her feminist credentials.

Ardern met with UK prime minister Theresa May early this week and is now making her way to Switzerland to attend the world economic forum in Davos.

Continue reading...

Indigenous leader and former Labor boss to be parachuted in as a Liberal in the NSW electorate held by retiring MP Ann Sudmalis

Indigenous leader Warren Mundine will reportedly be parachuted in to contest the marginal seat of Gilmore under a Scott Morrison-endorsed plan being considered by the New South Wales Liberal party executive.

The move would complete a lifelong political journey by Mundine from the Labor party, of which he was national president in 2006, to the conservative side of politics, via a stint as the chairman of Tony Abbott’s Indigenous Advisory Council. Mundine has only just applied for Liberal party membership.

Continue reading...

Teen pregnancies are soaring and HIV care has stalled in rural communities hit by ‘global gag’ funding cuts

It is under-fives week at Zambia’s Nyangwena health centre and, outside in the morning sunshine, women are taking turns to weigh their babies. A noisy toddler wriggles as his mum places him into the harness of a set of scales. Measurements are taken and, afterwards, ice lollies handed out to children.

Reaching families in the surrounding rural communities is a major challenge for staff at the centre, and, after outreach services were stripped back, things are getting worse.

Continue reading...

Human Rights Watch accuses EU institutions of sustaining network of ‘inhuman and degrading’ migrant detention centres

The EU’s support for Libya’s anti-migrant policies is contributing to a cycle of “extreme abuse”, including arbitrary detention, torture, sexual violence, extortion and forced labour.

According to a report by Human Rights Watch, who interviewed 66 migrants and asylum seekers in Libya last year, EU institutions and member states are continuing to sustain a network of detention centres characterised by “inhuman and degrading” conditions where the risk of abuse is rife.

Continue reading...

Staff at Bangladesh plant tell of fainting and abuse while sewing charity tops designed by group

Salma has never even heard of the Spice Girls. Her life, hunched over a sewing machine for up to 16 hours a day, is a world away from the luxuries enjoyed by the millionaire pop band.

But while neither knows it, Salma and the Spice Girls are connected. The factory where she has worked for more than five years, off a narrow, winding road three hours’ drive from Dhaka, is where charity T-shirts designed by the group were made.

Continue reading...

Workers producing tops sold to raise money for Comic Relief receive far below a living wage

Spice Girls T-shirts sold to raise money for Comic Relief’s “gender justice” campaign were made at a factory in Bangladesh where women earn the equivalent of 35p an hour during shifts in which they claim to be verbally abused and harassed, a Guardian investigation has found.

The charity tops, bearing the message “#IWannaBeASpiceGirl”, were produced by mostly female machinists who said they were forced to work up to 16 hours a day and called “daughters of prostitutes” by managers for not hitting targets.

Continue reading...

Campaign group urges recognition for women affected by sexual violence of Korean troops and the children born as a result

Tran Thi Ngai was 24 and alone at home in her village in Vietnam’s Phu Yen province when a South Korean soldier forced his way into the house and raped her.

“He pulled me inside the room, closed the door and raped me repeatedly. He had a gun on his body and I was terrified,” said Tran, now almost 80, and still waiting for South Korea to acknowledge sexual violence by its soldiers during the Vietnam war.

Continue reading...

With thousands of FBI and TSA staff furloughed and critical functions hit, the shutdown is a disaster for national security

President Trump closed the US government over a fabricated border crisis, and in doing so has sparked a real national security emergency. By shutting down the government, Trump has disabled America’s defenses against threats to national security.

Trump decided to shut down the government over the claim that America needs a wall to deal with a crisis at the border with Mexico. But there is no crisis on the border other than the humanitarian crisis of his own making, best illustrated by the thousands of children separated from their parents and the two children who died in Customs and Border Protection custody. Trump’s claims of more terrorists and crime flowing across the border are lies and the vast majority of hard drugs coming across the border come through official ports of entry, not between ports of entry where a wall might stand.

Continue reading...

For all its rhetoric, the US under Donald Trump is on a clear path of disengagement in international matters

America’s ambivalence about engagement with the world beyond its shores is nothing new. Isolationist instincts are deeply rooted in the national psyche. Large constituencies opposed US involvement in both world wars. Donald Trump’s “America First” campaign was the most recent manifestation of a longstanding desire to avoid the “foreign entanglements” that the first US president, George Washington, warned against in his 1796 farewell address.

Yet, as US power expanded, this yearning for separateness grew increasingly at odds with another national urge – to demonstrate America’s pre-eminence, and propagate its values and interests, through global leadership. This process climaxed in the early 1990s when America’s main rival, the Soviet Union, imploded and the US claimed the mantle of sole superpower.

Continue reading...

The news that Karen Pence is returning to work at an anti-gay Christian school should remind us of the vice-president’s dangerous bigotry

Karen Pence is not just the wife of the US vice-president, she’s an empowered career woman in her own right. While her husband works tirelessly alongside Trump to make America white again, Karen Pence, it was announced this week, is returning to her old job teaching kids art.

Continue reading...

Loss of autonomy is a painful reality of old age – but it’s hard to let go when, like Prince Philip, you are used to being in charge

In the wake of his car crash on Thursday afternoon, in which the Duke of Edinburgh rather miraculously walked away unhurt, there has been much speculation over the man’s great age, and whether, at 97, he is now simply too old to operate so independently. Loss of autonomy becomes inevitable when you reach such a ripe vintage, but it is never easy to hand over – in both a metaphorical and literal sense – the keys you have held for so long in your grip.

My grandfather lived until he was 94. Neither he nor his wife, my grandmother (still alive at 99), looked, or acted, their age. The necessity to give up certain activities only ever came at them rudely, and they could never be told they were too old for anything; they had to learn it for themselves, the hard way.

Continue reading...

The Democratic senator has officially launched her 2020 campaign, entering a crowded field of candidates vying to take on Donald Trump. Harris portrays herself as a fighter for justice and equality. She was the first woman of colour to become attorney general for California

Continue reading...

In the two years since he took office, the US president has repeatedly deployed a number of tactics to try to get what he wants. We highlight five of Trump's most commonly used methods to make them easier to spot during the rest of his term

Continue reading...

An Israeli interception of a Syrian missile was caught on a snowboarder's camera from the snowy slopes of Mount Hermon on the Israeli-controlled Golan Heights. Israel's military said its Iron Dome interceptor system shot down a rocket fired at the northern part of the occupied Golan Heights on the Syria frontier on Sunday.

Continue reading...

The rare celestial event was visible across the northern hemisphere

Super blood wolf moon: lunar eclipse stargazers battle cold and clouds

Continue reading...

Greek parliament to vote this week to ratify proposed new name of its neighbour, the Republic of North Macedonia.

Continue reading...

A group of Kentucky students in Washington DC for an anti-abortion rally have been filmed harassing a Native American who was singing and drumming. The group were filmed surrounding Nathan Phillips, and one teenager wearing a Maga hat can be seen standing in front of Phillips and staring into his face while smiling

Continue reading...

Two people have died and a dozen more injured in a fire at the French ski resort of Courchevel, according to officials. A witness who was staying at a hotel opposite the burning building captured this footage of the pre-dawn fire

Continue reading...

odrnews.com ©