Use the checklist below to make sure your article, tip, or book excerpt will get published and make you a household name on the Internet.
1.† Does the title grab you and include a benefit? Make sure it is clear, but clever and clear is great.
2.† Does the opening grab your attention? How? You need a hook in your short 1-3 sentence introduction. A shocking fact, drama, or question about where your audience is, their challenge.
3.† Avoid starting sentences with "This is, there is, She is/was." Avoid passive construction such as: have, is, was, seems, appears. Replace "Judy is a book coach" with Book coach, Judy Cullins, digs her client's buried treasure (their words) up to make their books saleable gems. Aim for only 2-4% passives. Use strong, action verbs instead.
4.†† Punch up those sentences. Instead of "people who are assertive are willing to stand up for themselves," say, "Assertive people stand up for themselves."
5.†† Reduce general words. Replace them with specifics that are more compelling to the reader. Instead of "saves you time," use "saves you 10 hours a week, so you can finally take that vacation to that Caribbean island."
6.†† Shorten all sentences for Online reading. Did you know that 15-17 words per sentence is standard?† Over that number the sentence is "difficult?"† We write differently for Online because we are busy people who want information fast!
7.†† Use the present or past tense instead of "would have" and other passive forms. These verb forms help your article's clarity and give punch to it.
8.†† Show, don't tell. Instead of saying this book helps you to a healthy life, say after you read my book, you will have "leap out of bed energy."
9.†† Reduce the use of adjectives and adverbs. Avoid all -ly adverbs. Make your nouns and verbs describe. Use the senses of sight, sound, emotions, touch. Instead of "Suddenly, she yelled at Tom," just say," She opened the front door and yelled at Tom."
10. Discuss only one point per article to help you write focused, compelling copy for the rest. Check out your article's thesis. What question does your article answer?
Remember, for opt-in ezine publishers to take your article and spread the good word about you, you need to submit a quality, well-edited article that will wow them.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Accounts also linked to Honduras and Indonesia violated policy and were ‚Äėtargeted attempt to undermine the public conversation‚Äô
Twitter has deleted 20,000 fake accounts linked to the governments of Serbia, Saudi Arabia, Egypt, Honduras and Indonesia, saying they violated company policy and were a ‚Äútargeted attempt to undermine the public conversation‚ÄĚ.
Yoel Roth, the head of site integrity, said the removal of the accounts was part of the company‚Äôs ongoing ‚Äúwork to detect and investigate state-backed information operations‚ÄĚ.
US president accuses Tehran or its proxies of planning ‚Äėsneak‚Äô assault on US bases
Iran‚Äôs military and diplomatic leadership has hit back at Donald Trump‚Äôs claims that its proxies were planning a sneak attack on US bases in Iraq, claiming Tehran only ever acts in self-defence and has no proxies in Iraq, only allies.
The US and Iran are already at loggerheads over the impact of US sanctions on Tehran‚Äôs ability to fight the coronavirus pandemic, and the threat of a military attack on the US is likely to widen the dispute. The Iranian army chief of staff, Mohammad Bagheri, said the recent spate of attacks on US bases in Iraq were nothing to do with Iran, but were ‚Äúa natural response by the Iraqi people‚ÄĚ. He said US forces were being closely monitored minute by minute and any US attack would produce the most severe response.
More than a million Bangaldeshi garment workers have been sent home without pay or have lost their jobs after western clothing brands cancelled or suspended ¬£2.4bn of existing orders in the wake of the Covid-19 epidemic, according to data from the Bangladeshi and Garment Exporters Association (BGMEA).
Primark and the Edinburgh Woollen Mill are among retailers that have collectively cancelled ¬£1.4bn and suspended an additional ¬£1bn of orders as they scramble to minimise losses. This includes nearly ¬£1.3bn of orders that were already in production or had been completed, according to BGMEA.
Findings offer researchers new ways to measure intensity of emotional responses
Whether it is screwing up your face when sucking a lemon, or smiling while sitting in the sun, humans have a range of facial expressions that reflect how they feel. Now, researchers say, they have found mice do too.
‚ÄúMice exhibit facial expressions that are specific to the underlying emotions,‚ÄĚ said Dr Nadine Gogolla, co-author of the research from Max Planck Institute of Neurobiology. She said the findings were important, as they offer researchers new ways to measure the intensity of emotional responses, which could help them probe how emotions arise in the brain.
Zoom, the hit video conferencing platform, will freeze new feature development and shift all engineering resources on to security and safety issues, its founder has said..
The move comes as the company battles the damage caused by a string of minor scandals ultimately related to the same scrappy approach that enabled it to capitalise on the wave of global lockdowns in the first place.
Czech Republic, Hungary and Poland failed to comply with 2015 programme, ECJ says
Poland, Hungary and the Czech Republic broke European law when they failed to give refuge to asylum seekers arriving in southern Europe, often having fled war in Syria and Iraq, the EU‚Äôs top court has ruled.
The three central European countries now face possible fines for refusing to take a share of refugees, after EU leaders forced through mandatory quotas to relocate up to 160,000 asylum seekers at the height of the 2015 migration crisis.
The Senakw development aims to ease the city‚Äôs chronic housing crisis ‚Äď and to challenge the mindset that indigeneity and urbanity are incompatible
The scrubby, vacant patch beneath the Burrard Street Bridge in Vancouver looks at first glance like a typical example of the type of derelict nook common to all cities: 11.7 acres of former railway lands, over which tens of thousands of people drive every day.
This is not any old swath of underused space, however. It‚Äôs one of Canada‚Äôs smallest First Nations reserves, where dozens of Squamish families once lived. The village was destroyed by provincial authorities more than a century ago.
Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence market
The futuristic lobby of the new Amazon building in Hyderabad feels as though it should have a permanent orchestra blasting out Also Sprach Zarathustra. The scale is intended to awe. A large slogan on a wall suggests the company is ‚ÄúDelivering smiles‚ÄĚ. The only sound that rises above the hush is a synthesised beep, coming from a giant screen playing a video of the campus at various stages of its construction.
Built on nine acres in this Indian city‚Äôs financial district, it is Amazon‚Äôs single largest building globally and the only Amazon-owned campus outside the US. It can house over 15,000 employees, but its size is its main architectural feature: it resembles the same cube of glass steel and chrome seen in corporate offices across Hyderabad, though a flash of magenta reflected in one of the top floor windows, from a billowing sari across the road, is a nice Indian touch.
Minibuses that run on Friday evenings and Saturdays buck state‚Äôs religious restrictions
Tel Aviv is one of Israel‚Äôs most dynamic cities, but the latest local craze could appear fairly humdrum to outsiders ‚Äď a bus service that runs at weekends.
Packed 19-seat minibuses fill up fast with passengers, who excitedly gossip about the new routes. People patiently queue at bus stops, knowing they might have to wait for two or three buses to pass before there is a space. Still, they are upbeat. ‚ÄúIt‚Äôs a pleasure,‚ÄĚ said Ben Uzan, a 30-year-old electronic engineer. ‚ÄúIt‚Äôs a blessed initiative.‚ÄĚ
The Garbage Cafe in Ambikapur, India, is helping to tackle the country‚Äôs plastic waste problem ‚Äď and their novel idea is catching on
On bad days, when his employer made some excuse for not paying him his paltry daily wage, Ram Yadav‚Äôs main meal used to be dry chapatis, with salt and raw onion for flavour. Sometimes he just went hungry. For a ragpicker like him, one of the thousands of Indians who make a living bringing in plastic waste for recycling, eating in a cafe or restaurant was the stuff of fairytales.
But last week, Yadav was sitting at a table at the Garbage Cafe in Ambikapur, in the state of Chhattisgarh, over a piping hot meal of dal, aloo gobi, poppadoms and rice. He earned the food in exchange for bringing in 1kg of plastic waste. ‚ÄúThe hot meal I get here lasts me all day. And it feels good to sit at a table like everyone else,‚ÄĚ he said.
While still a cult concern in the UK, this Spanish thriller is the streaming service‚Äôs most popular foreign show. As it returns, its creator and stars explain how it became unmissable
You‚Äôve rewatched The Wire, seen every episode of Friends at least twice and are starting to wonder if this is what it feels like to ‚Äúcomplete‚ÄĚ Netflix. But wait: there‚Äôs a world-changing, cultural juggernaut of a TV show that ‚Äď while hugely popular ‚Äď you may well have missed.
This week, Money Heist ‚Äď or, to use its Spanish title, La Casa de Papel ‚Äď begins another eight-episode run on Netflix, where it is the streaming giant‚Äôs most-watched non-English language show worldwide. The first season of the full-throttle thriller saw its gang ‚Äď all code-named after major cities and memorably clad in revolutionary-red overalls and Salvador Dal√≠ masks ‚Äď break into the Royal Mint of Spain, taking 67 people hostage and literally printing money: 2.4bn euros, to be exact. It‚Äôs fair to say that the plot doesn‚Äôt quite go to plan, though it does result in three raunchy romances and an island escape. Season three, an even wilder ride, proved that for this gang loyalty is as much a motivation as loot.
The US president, Donald Trump, has tested negative for the second time, with the result obtained in just 15 minutes, according to a letter from his physician that has been released by the White House.
In the note, Sean Conley, said Trump had undergone the test for coronavirus, having already been tested last month after coming into contact with a Brazilian official who had been infected. Conley said Trump was tested with a new, rapid point-of-contact test. ‚ÄúHe is healthy and without symptoms.‚ÄĚ
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Fact Check: Obama Stimulus checks took months
Mnuchin said it took the Obama administration ‚Äúmonths and months‚ÄĚ to send out checks to Americans during the Great Recession.
For those Americans who don‚Äôt have the ability to get direct deposits because they don‚Äôt have a bank account, the Treasury is exploring other ways to get them money quickly, including prepaid debit cards.
The IRS is expected to make about 60m payments during the week of April 13, for taxpayers who provided their direct deposit information while filing 2018 or 2019 taxes. But up to 80m Americans, who haven‚Äôt provided direct deposit information, may have to wait months for paper checks unless the Treasury finds a workaround.
Even before the pandemic there were postponements. Before that, there were protests. From a large armchair positioned beneath his own portrait, the 82-year-old president of Guinea is not answering the key question preoccupying his country whether or not he wants to remain in situ until he is 94.
An indigenous woman in a village deep in the Amazon rainforest has contracted the novel coronavirus, the first case reported among Brazil‚Äôs more than 300 tribes, the Health Ministry‚Äôs indigenous health service Sesai has said.
The 20-year-old from the Kokama tribe tested positive for the virus in the district of Santo Antonio do I√°, near the border with Colombia, 880km (550 miles) up the Amazon river from the state capital Manaus, Sesai said in a statement on Wednesday.
Local communities flee as boundaries with Lake Chad become a war zone following ambush in which almost 100 soldiers died
The Chadian army that lost nearly 100 soldiers to a Boko Haram ambush a week ago has declared the Lake Chad borderlands a war zone, heightening fears that civilians will suffer an escalation in violence.
The streets of Afghanistan‚Äôs capital, Kabul, were packed on Friday; a hectic bustling in the markets and shops, pious whispers ringing from prayer gatherings at the mosques, the skies full of kites that children were flying.
But on Saturday the city of around six million people went into lockdown to stop the spread of coronavirus in one of the poorest and most war-torn countries in the world.
More than 130,000 Afghans have fled the coronavirus outbreak convulsing Iran to return home to Afghanistan amid fears they are bringing new infections with them to the conflict-ridden and impoverished country.
The huge spike in Afghans crossing the porous border from Iran, in one of the biggest cross-border movements of the pandemic, has led to mounting fears in the humanitarian community over the potential impact of new infections carried from Iran, one of the countries worst affected by the virus.
The health secretary wrote off ¬£13bn of NHS debt, promised 100,000 tests and acted like a grownup
For much of the week, it‚Äôs been as if the government has gone out of its way to appear wilfully clueless. First, the psychotically unstable Dominic Raab, then the pathologically untrustworthy Michael Gove, culminating with the shambolically underprepared Alok Sharma. History repeating itself first as tragedy, then as farce. It was as if the only real contingency plans the government had made were for the postponement of this year‚Äôs climate change conference. Sometimes, doing absolutely nothing proves to be entirely the right option.
But cometh the hour ‚Ä¶ There are some words I thought I‚Äôd never write. Like ‚ÄúThank God for Matt Hancock‚ÄĚ. But thank God for Matt Hancock. It seemed a high-risk strategy to send out the health secretary for the daily Downing Street press conference as it was only six days since he announced that he had contracted coronavirus. And the official NHS guidance is for anyone with symptoms to self-isolate for a week.
Countries have approached coronavirus testing in different ways, and in some places there was far earlier recognition than in the UK of the need to develop tests and kits and to have sufficient numbers stockpiled. Here is how some countries got ahead of the curve.
As coronavirus keeps us apart, I have developed a very wholesome thirst for the physical intimacy we used to have with friends and family
Lately, when I find myself reaching for my phone for a distraction, it‚Äôs no longer just to mindlessly swipe through Instagram stories and semi-ironically decipher my horoscope. Instead, I catch myself constantly returning to my camera roll. In particular, the photos where I‚Äôm touching my family and friends.
There‚Äôs the fuzzy Christmas party set of my colleagues and I, all cheek to cheek, craning our heads to get in a series of group selfies. There‚Äôs a backyard family lunch, me with my arm slung over my mum‚Äôs shoulder. There‚Äôs a day at the beach with my sister and her kid, us each holding a hand as we drag her back to the car. And there‚Äôs Mardis Gras night. It was just a few weeks ago but today the photos feel as though they belong in a history book. Friends and strangers covered in glitter and sweat, dancing close at a street party, arms wrapped around waists, exuberant kisses being planted on faces, all of us joyfully, drunkenly close to each other and vigorously engaged in whatever the opposite of social distancing is.
Despite his contradictory, ill-considered response to coronavirus, a growing chunk of Americans see a man in charge. But making himself the face of the crisis may yet backfire
The rise in Donald Trump‚Äôs approval ratings ‚Äď it would be misleading to call it a surge ‚Äď appears to have shocked his opponents. Critics in the Democratic party and the media have noisily condemned and ridiculed his handling of the coronavirus outbreak, as have some scientists and economists.
But it seems a growing chunk of the America public does not agree.
After Narendra Modi told Indians to ‚Äėforget what going out means‚Äô as the country attempts to slow the spread of Covid-19, millions of the country‚Äôs poorest residents, from day labourers to homeless citizens, are bearing the brunt of the world‚Äôs biggest coronavirus lockdown
As coronavirus lockdowns have been expanded globally, billions of people have found that they are now faced with unprecedented restrictions. We look at some of the extreme strategies governments are using to police their citizens ‚Äď from teargas and death threats to beatings and chemicals
Lockdowns have brought silence to some of the world‚Äôs busiest places. Transport hubs normally teeming with people such as New York‚Äôs Grand Central station or Istanbul‚Äôs Emin√∂n√ľ ferry docks are all but deserted. Reuters photographers captured the hush that had descended on some of the world‚Äôs best-known places on the same day, at noon
Australian academic, psychologist and author Lea Waters shares some tips for mindfulness during the coronavirus crisis. The video forms part of a multi-part series looking at ways we can all stay positive during the coronavirus crisis.
Boris Johnson has emphasised the importance of testing in battling the coronavirus outbreak in the UK. In a video posted on social media on Wednesday, the UK prime minister said it was a 'sad, sad day' as 563 more coronavirus-related deaths were announced, the largest day-on-day increase so far
The theatre and endoscopy staff at the Lewisham and Greenwich NHS Trust have thanked and applauded the general public for staying at home. In a video posted online, matron Vicky Oluwole says: 'We, the staff of Lewisham endoscopy theatres, are thanking you for clapping for the NHS. Now, we are clapping and saying thank you for staying at home'
New York governor Andrew Cuomo said he thought Americans would be living with the consequences of the coronavirus pandemic for a long time. ‚ÄėI don‚Äôt think we get back to normal,‚Äô Cuomo said. ‚ÄėI think we get to a new normal.‚Äô The governor also emphasised that states need to be better prepared for such crises because ‚Äėsomething like this will happen again‚Äô
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