Top Ten Things to Do to Make your Signature File Sell
Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message.
This resource box contains your subtle sales message as well as giving people multiple ways to contact you. This billboard calls for action, so write it accordingly. Entice your reader to subscribe, to go to your site to get your free report. There's more.
The biggest mistake business people make is a too long signature or a too confusing one. Make yours easy to read.
Top Ten Things to Do to Make your Signature File Sell
1. Write your full name in the top line with your title.
Make this the strongest you can. If in business for over 5 years, put that information after your name. For instance, Judy Cullins, 20-year author, speaker and book coach.
2. Write your concept statement, which includes a major benefit on the second line.
Ask associates to give you feedback on your best five. For instance, "Helps entrepreneurs manifest their book and web dreams." Or, "Empowers you to live your ideal work dream."
3. Write in one book title in the third line.
Like me, perhaps you've written several books. Depending on your purpose such as sending a how to article on say, a topic like "Submit Articles to Opt-in Ezines--the #One Way to Promote your Business on the Net." Even though authoring other books on writing, in this signature file, I included "eBk: "Drastically Increase your Targeted Web Traffic and Sales"
4. Follow the 2004 new law. Write your street address, city and zip in the fourth line.
I imagine this is to stop spam. Some people may not be so Internet literate too, and may want to contact you by mail. Always make it easy for your reader to connect.
5. Put your web site address in line five.
Be sure to include the hyperlink such as http//www.-------.com. It will be underlined in blue. If you submit articles to opt-in ezines you will not use hyperlink, but can ask your article reader to use the hyperlink when they put your article up on their web site.
6. Make a free offer in line six.
This may be a free report or your free ezine. Include the title of your free ezine or report and include a hyperlink to get it at your site. Or, if you don't have that set up yet, give directions to put "free report" in subject line of their email back to you.
In just 4-7 times of reading your ezine or reading your special reports (change them periodically in your signature file), you will gain a loyal supporter who shares your reports and ezine with others. Great Internet marketing!
7. Include your email address with a hyperlink.
For example, mailto:firstname.lastname@example.org is better than email@example.com. The hyperlink makes it easier for your reader to take action because all they have to do is click straight through to the goodies.
8. Include your toll-free number for orders.
You never know when someone will see that number and call you immediately after reading your email full of useful information. That's a way to build your practice, clients, and customers.
9. Include your local telephone number.
For people out of country, you need to include a number they can use. Again, you are making it easy for your client to be to reach you.
10. Alter your signature file now and then.
Many coaches and speakers like the paragraph form for their signature file. You can also combine the information in a list and then with a line to separate, a paragraph or bio about you.
Without a powerful sales-oriented signature file you will lose many contacts that can lead to sales. Modify yours today and watch your profits grow.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Submarine builder Peter Madsen Googled âbeheadingâ and âgirlâ the night before cutting off journalistâs head, Danish court is told
Just a few hours before embarking on his fateful submarine trip with Swedish journalist Kim Wall, Peter Madsen worried that he lacked the self-control to face a murder trial.
âHe talked about how he needed to learn to shut up because he had difficulty keeping things to himself,â Australian documentary maker Emma Sullivan told the Copenhagen district court last month, referring to an interview she filmed that summer afternoon with the Danish rocket and submarine builder. Continue reading...
- Family announces death on social media sites
- Statement: âVerne was an extremely caring individualâ
The actor Verne Troyer has died, according to a statement posted to his social media pages on Saturday. He was 49.
Related: Verne Troyer: a life in pictures Continue reading...
Relatives of Fadi al-Batsh, who was shot dead in Malaysia, suspect Israel of targeting him
Gazaâs ruling Hamas militant group has said that a man who was gunned down in Malaysia on Saturday was a key member of the organisation, raising suspicions that Israel was behind the killing.
Hamas said Palestinian engineer Fadi al-Batsh was a âloyalâ member and a âscientist of Palestineâs youth scholarsâ. It gave no further details on his scientific accomplishments but said he had made important contributions and participated in international forums in the field of energy. Continue reading...
On the anniversary of the campâs liberation, the forgotten story of escaped prisoners who set up a Jewish hospital in a Bavarian monastery has been championed by one Benedictine monk
The monastery of St Ottilien rises above the green Bavarian pastures of southern Germany. It is an unlikely setting for the story of an extraordinary Jewish renaissance in the weeks following the 1945 liberation of Dachau, which is being commemorated this week.
It is a bright but chilly Saturday afternoon and the large baroque complex is packed with visitors enjoying a drink in the beer garden after a hike in the countryside. As he tucks into a large plate of wiener schnitzel and downs a lager, Father Cyrill, who is presiding over memorial events that will take place in the monastery, expresses his sadness that most of the people who come to St Ottilien have no idea of what took place here. Continue reading...
Prime minister approves executive order, which will apply to anyone convicted of raping a child under age of 12
Indiaâs prime minister, Narendra Modi, will introduce the death penalty for rapists of girls under 12 years old, following an outcry over the latest sexual assaults to shock the country.
Modi convened an emergency cabinet meeting on Saturday to approve an executive order, or ordinance, that will amend Indiaâs criminal law. The order will also force police to complete rape investigations within two months and extend maximum sentences for the rape of girls under 16 and women. Continue reading...
- Donald Trump watches service from âSouthern White Houseâ
- Jeb Bush, former Florida governor, delivers moving eulogy
Around 1,500 guests attended the largest Episcopal church in the US on Saturday, for the funeral of Barbara Bush. The wife of the 41st president, George HW Bush, and mother of the 43rd, George W Bush, died on Tuesday at her Houston home. She was 92.
Related: Barbara Bush obituary Continue reading...
US and European regulators order inspections within 20 days after passenger killed by blowout
US and European airline regulators have ordered emergency inspections within 20 days of nearly 700 aircraft engines similar to the one involved in a fatal Southwest Airlines blowout earlier this week, citing risks of a similar mishap.
The directives from the US Federal Aviation Administration and the European Aviation Safety Agency indicated rising concerns since a similar failure in 2016 of the same type of engine â a CFM56-7B engine, made by CFM International. Continue reading...
Cyril Ramaphosa travels to North West province where police have fired rubber bullets during protests over alleged corruption and failing services
South African police have fired rubber bullets at protesters as violent riots forced President Cyril Ramaphosa to cut short his attendance at the Commonwealth leadersâ summit in London.
Shops were looted, roads were blocked and vehicles set alight in North West province on Friday in unrest over alleged government corruption and poor public services. At least 23 people were arrested and one man was reported to have died in sporadic violence that erupted this week in Mahikeng, the provincial capital. Continue reading...
Fears unrest over social security reforms may grow as more demonstrators join in and the state responds with heavy hand
Violent protests have spread across Nicaragua in response to government reforms of the social security system. Between five and 10 people had been killed by Friday night during three days of rioting, reports said.
The violence follows the decision of the Sandinista National Liberation Front (FSLN) government to push through reforms to the national social security system in response to the financial crisis affecting the National Social Security Institute (INSS). Continue reading...
Opposition leaders file court action against PMâs chief of staff and former energy minister
Opposition leaders in Malta have filed an application to court asking for a formal inquiry into the offshore activities of prime minister Joseph Muscatâs chief of staff and one of his leading ministers.
The opposition, in their application, want a magistrate to determine whether there have been any potential breaches of the criminal code, including money laundering. Continue reading...
Protests in Gaza, evacuations in Syria and the Commonwealth Games in Australia â the week captured by the worldâs best photojournalists Continue reading...
âBicycle Dayâ on 19 April is the 75th anniversary of the day Albert Hofmann accidentally discovered LSD, changing his perceptions â and the cityâs future
Seventy-five years ago, the Swiss chemist Albert Hofmann experienced the worldâs first full-blown LSD trip on his way home from his lab in Basel. Hofmann had been researching the ergot fungus, hoping to develop a drug to treat fatigue. Among the compounds he was analysing was lysergic acid â LysergsĂ¤ure-Diethylamid in German, also known as LSD. On Friday 16 April 1943, Hofmann left the lab feeling a little dizzy: âI lay down and had these wonderful dreams â I saw every thought as an image,â he said in an interview for his 100th birthday. The chemist concluded that he had accidentally touched the substance, and was intrigued by its powerful effect.
Three days later, on 19 April, he returned to the lab and swallowed a tiny amount just to see what would happen: âAs it later turned out, it was five times too much and gave me a horror trip.â He asked an assistant to take him home by bicycle, and Basel transformed into a panorama of hellish and heavenly visions. The bike seemed to freeze to the spot; a friendly neighbour turned into an evil witch. Hours later, Hofmann felt wonderful. âLSD called me, I didnât seek it out,â he recalled. âIt came to me.â Continue reading...
For decades, Haifa has been Israelâs model of what a âmixedâ Jewish-Arab city could be. But as the countryâs 70th anniversary nears, the strain is showing
Ben-Gurion Boulevard climbs from the bustling port on Haifaâs Mediterranean shore up Mount Carmel towards the famous Bahai shrine, its gleaming golden dome surrounded by lush terraced gardens. On the south side of the palm-lined road, on a spring lunchtime, the Fattoush restaurant is packed with customers chatting noisily in Arabic and Hebrew over Levantine and fusion salads, cardamom-flavoured coffee and exquisite Palestinian knafeh desserts.
Fashionable eateries like Fattoush are one reason why Israelâs third largest city and its biggest âmixedâ one, as officially classified, is held up as a model of Jewish-Arab coexistence. Not everyone agrees with the concept, of course, and the âcâ word is often qualified, placed in inverted commas, or simply dismissed as propaganda. Official figures say Arabs make up 14% of Haifaâs 280,000-strong population; unofficial estimates are closer to 18%, swelled by students and commuters from nearby Galilee. Public spaces, at least, are open to all. And the ever-present Israeli-Palestinian conflict is, usually, softer-edged than elsewhere in the country. Continue reading...
Perth, Darwin, Adelaide, Melbourne, Brisbane, Hobart, Canberra and Sydney have Instagram presences as distinct as their characters
Australia is one of the most urbanised countries in the world, with a full 40% of its population living in either Melbourne or Sydney: large, sprawling, coastal cities with very different personalities. Factoring in the other state, territory and national capitals â Adelaide, Brisbane, Canberra, Hobart, Perth and Darwin â takes that share to two-thirds of the total population of nearly 25 million.
Each of these cities has its own character, typically a result of its geography or weather. Thereâs Perth, the westernmost city, closer to Bali than the east coast. Canberra, the flat, planned federal capital of fake lakes and roundabouts. Melbourne, with its changeable weather. Harbour-centric Sydney. Hobart, Australiaâs second-oldest city. Brisbane, split by the river. Darwin, the largest city of the Northern Territory, changing character from wet season to dry. Post-industrial Adelaide. Continue reading...
From Melbourneâs overcrowding issues to Adelaideâs gutsy success story, hereâs what you said about the state of Australiaâs cities
âGrowth is the conversation Melburnians are having â or want to have,â wrote Gay Alcorn in her feature on the cityâs uncertain future, which launched Guardian Citiesâ Australian cities week. Melburnians went on to prove her right.
Gayâs piece sparked a passionate and informed response, with nearly 1,000 comments discussing Melbourneâs rapid growth and changing character. One long-time resident wrote: âIt is still a great place to live but is rapidly sleepwalking to a future where it will have lost so much and be unrecognisable.â Continue reading...
Suspect was found stabbed nearby and taken into custody after hospital treatment, while other stabbings and arrests take place around capital
A man has been arrested on suspicion of murder after a 20-year-old was stabbed to death in north London. He was found fatally wounded on Roth Walk, near Finsbury Park, at about 3am on Saturday, Scotland Yard said. Medical staff tried to save his life but he died at the scene about 45 minutes later.
A second man, 21, found stabbed on Seven Sisters Road, was arrested on suspicion of murder, affray, and possessing an offensive weapon, the Metropolitan police said. He was taken into custody after being discharged from hospital. Continue reading...
Burgersâ maker says key is creating âaesthetic product that looks good and doesnât show any insectsâ
Supermarket shoppers in the western German city of Aachen have stepped out of their comfort zone to sample insect burgers made from buffalo worms.
The worms, highly nutritious thanks to their high protein content, are the larvae of buffalo beetles and are bred in the Netherlands. Continue reading...
Taps in capital city of Maputo being turned off every other day as climate change exacerbates southern African drought
In the township of Chamanculo, in Maputo, Mozambique, a network of household taps made the community water pump obsolete years ago, freeing residents from the daily burden of lugging massive jerrycans of water long distances.
But a water crisis, partly caused by an ongoing drought affecting much of southern Africa, is already reversing progress in this coastal city. An emergency âorange alertâ, declared last February by the countryâs disaster management council after failed rains, has triggered such strict water rationing across the capital city that the taps are turned off every other day and irrigation is banned. Continue reading...
A new exhibition in Rotterdam uses the films of Trumpâs former right-hand man to examine the visual art of propaganda
Most recognise him as the dishevelled former Breitbart News boss who ran the triumphal last leg of Donald Trumpâs election campaign and then became â until his sudden ejection, seven months in â the new presidentâs chief strategist.
Some may recall Steve Bannon was once at Goldman Sachs, and executive produced a few Hollywood movies. But not many know that he also made films of his own â and might justifiably be considered one of this young centuryâs more significant propaganda artists. Continue reading...
This gripping documentary tells an almost unbelievable tale about a man who conned club after club into funding his lifestyle as a football star in Rio
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This is a fascinating documentary from British film-maker Louis Myles about someone who in the 80s and 90s became a legend in the world of Brazilian football. Someone whose pure outrageousness was hiding in plain sight. His rackety career tells you a lot about human nature and peopleâs willingness to be fooled; about a media that saw its job simply as cheerleading; and about the Enronised nature of celebrity. It reminded me weirdly of The Talented Mr Ripley, or Bart Laytonâs classic The Imposter, in that itâs about a sociopath and parasite. It is by turns bizarre, funny and desperately sad. Itâs also about something too poignant to be toxic masculinity â more like rancid masculinity; masculinity that has gone off, like old milk left out of the fridge.
Our antihero is Carlos âKaiserâ Henrique Raposo, now in his mid-50s, a former footballer from Brazil. He says his nickname is a respectful tribute to his playing resemblance to the German football star Franz âDer Kaiserâ Beckenbauer, but it seems more likely that itâs because Kaiser was a brand of beer. For approximately 20 years, in the 1980s and 90s, Kaiser was employed as a footballer by a number of top Rio de Janeiro clubs. But he never actually played a match, never so much as kicked a ball. For all those years, he lived the life: he was a party animal and nightclub king. He was good-looking, a great dancer, a notorious womaniser and an inveterate wearer of tiny Speedos. He did everything footballers were supposed to do â except play football. The one time he was actually forced on to the field during a match, he pretended to have heard an opposing fan shout insults at the chairman, leapt into the crowd to start a fight and was duly sent off. Continue reading...
North Korean leaderâs surprise freeze should be seen more as diplomatic manoeuvre than step towards giving up warheads
Rockets, satellites, missiles and atoms pepper the landscape in Pyongyang. They are the anchors of funfair rides, feature in extravagant floral tributes to the countryâs âdearâ and âsupremeâ leaders from the Kim dynasty, and appear on stamps, apartment buildings and school walls.
These celebrations of the countryâs weapons programme serve as a constant reminder to residents and visitors of how critical North Koreaâs nuclear project has been to its national identity and security. Continue reading...
Finance minister defends delay in calling inquiry, saying it was a âsober and deliberateâ decision
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Kelly OâDwyer has been forced to admit consumers will benefit from the banking royal commission, while repeatedly refusing to concede the government was wrong to delay it.
Asked almost 10 times whether the government should have ordered a royal commission into the banking industry earlier, the minister for revenue and financial services refused to answer, repeatedly deflecting the question. Continue reading...
A handful of recent convictions show troops are starting to be held to account, while the military are listed for the first time on a UN armed forces blacklist
The three young men went out to get firewood and never returned. Their families spent days worrying, then heard gunshots crackling in the distance.
Hours later, they found the mutilated bodies, hastily buried five miles from their homes at the Maihkawng internal displacement camp in Myanmarâs conflict-torn Kachin state. Continue reading...
Index on Censorship honours a young collective sharing their experiences on social media of life in a land plagued by violence, corruption and poverty
In the midst of the Democratic Republic of the Congoâs dangerous political crisis, the main media outlets have split almost entirely into pro-government and pro-opposition camps, most concentrated in the capital, Kinshasa.
Information has become as factionalised as politics, an echo chamber of competing narratives. Into that vacuum, however, a group of young Congolese bloggers has attempted to inject an alternative voice. Continue reading...
Reports of serious safeguarding incidents to the watchdog in February and March were three times figures for last year
The number of sexual abuse and harassment allegations reported to the Charity Commission has tripled since the Oxfam scandal.
The commission said it had received 532 new reports of serious safeguarding incidents across the sector in February and March this year, up from 176 in the same period last year. The number of reports in the whole of 2016-2017 were 1,210. Continue reading...
Along the narrow alleys of one of Indiaâs largest bullion markets, men and women scrape a living scouring the dust and even the drains for specks of the precious metal
When most of Mumbai is fast asleep at 5am each day, 41-year-old Tanu Behre sets out on her hunt.
Armed with a little handbrush, she walks the narrow alleys of Zaveri bazaar, one of Indiaâs largest bullion markets, and dusts the streets for gold. She enters drains outside goldsmithsâ workshops, and gathers the black sludge in her aluminium pan. If sheâs lucky, the slime will turn up the precious metal. Continue reading...
Study in England and Wales reveals senior leadership of organisations such as Oxfam and Save the Children is significantly less diverse than FTSE 100 firms
The largest charities in England and Wales have less diverse boards than FTSE 100 firms, research has found.
An analysis of board members across the biggest charities in terms of income in the two countries, including Oxfam and Save the Children, showed that only 6.3% were from black, Asian or minority ethnic backgrounds, compared with 8.2% among FTSE 100 companies. Women of colour were the least likely group to be on a board or a senior leadership team. Continue reading...
Two-thirds of young people think abortion should be legal in all or most cases â a glimmer of good news in a time of few wins
The Week in Patriarchy is a weekly roundup of whatâs happening in the world of feminism and sexism. If youâre not already receiving it by email, make sure to subscribe. Continue reading...
A win for security, but real acid test of Pyongyangâs intentions is whether it will give up the weapons it has already built
North Korea has announced it will cease testing nuclear devices and missiles, and promised to shut down its primary nuclear test site at Punggye-ri. If this is genuine, it is a serious step forward, but we should greet it with cautious optimism.
We have been on the cusp of a breakthrough with North Korea before, only to be disappointed. There will be a lot of questions. But there is no need to be recalcitrantly hawkish about this. Within the limits of North Koreaâs strained credibility, this is a win for allied security. Continue reading...
Divided UN heads for a retreat to remote corner of Sweden with the hope of thawing tensions
The incessant trilling of the larks was still the dominant sound at BackĂĽkra, a traditional âfyrlĂ¤ngadâ â a four-sided, half-timber farmhouse, overlooking a sun-bathed coastal heath sprinkled with purple flowers.
But this peaceful, secluded corner of Ăsterlen, the southeastern corner of the Swedish county of SkĂĽne, will on Saturday be crawling with specialist security officers, diplomats and journalists as the UN security council meets for its annual retreat. Continue reading...
The Stonewall chief executive, Ruth Hunt, talks to Owen Jones about her shock at the level of vitriol directed at transgender men and women. She says the scale of abuse in the UK has contributed to high levels of self-harm, mental illness and suicidal thoughts in trans communities Continue reading...
A little history was made in Washington on Thursday â little in the form of a newborn who became the first baby to appear on the floor of the US Senate during a vote. A swaddled 11-day-old Maile Pearl Bowlsbey arrived on the floor of the chamber, carried by her mother, Illinois senator Tammy Duckworth. Oblivious to the momentous occasion, however, little Maile 'slept through the whole thing'. Continue reading...
Ri Sol-ju, the wife of North Korea's leader, made her first public appearance as first lady last weekend at a ballet performance by a visiting Chinese troupe. Kim Jong-un's decision to give his wife the title is widely seen as a major boost to her status before summits with South Korea and the US Continue reading...
Speaking to the media in Florida, Donald Trump passes up a chance to say whether he will fire special counsel Robert Mueller and deputy attorney general Rod Rosenstein. Trump says there's been speculation that he would get rid of the two men for months but that 'they are still here' Continue reading...
Jacinda Ardern, the prime minister of New Zealand and Justin Trudeau, the prime minister of Canada, join London mayor Sadiq Khan to take questions on gender equality from young Londoners. In a Q&A session, the two heads of states touched on gender equality, feminism and how to bring about change in society Continue reading...
The Guardianâs picture editors bring you a selection of photo highlights from around the world Continue reading...