Top Ten Things to Do to Make your Signature File Sell


Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message.

This resource box contains your subtle sales message as well as giving people multiple ways to contact you. This billboard calls for action, so write it accordingly. Entice your reader to subscribe, to go to your site to get your free report. There's more.

The biggest mistake business people make is a too long signature or a too confusing one. Make yours easy to read.

Top Ten Things to Do to Make your Signature File Sell

1. Write your full name in the top line with your title.

Make this the strongest you can. If in business for over 5 years, put that information after your name. For instance, Judy Cullins, 20-year author, speaker and book coach.

2. Write your concept statement, which includes a major benefit on the second line.

Ask associates to give you feedback on your best five. For instance, "Helps entrepreneurs manifest their book and web dreams." Or, "Empowers you to live your ideal work dream."

3. Write in one book title in the third line.

Like me, perhaps you've written several books. Depending on your purpose such as sending a how to article on say, a topic like "Submit Articles to Opt-in Ezines--the #One Way to Promote your Business on the Net." Even though authoring other books on writing, in this signature file, I included "eBk: "Drastically Increase your Targeted Web Traffic and Sales"

4. Follow the 2004 new law. Write your street address, city and zip in the fourth line.

I imagine this is to stop spam. Some people may not be so Internet literate too, and may want to contact you by mail. Always make it easy for your reader to connect.

5. Put your web site address in line five.

Be sure to include the hyperlink such as http//www.-------.com. It will be underlined in blue. If you submit articles to opt-in ezines you will not use hyperlink, but can ask your article reader to use the hyperlink when they put your article up on their web site.

6. Make a free offer in line six.

This may be a free report or your free ezine. Include the title of your free ezine or report and include a hyperlink to get it at your site. Or, if you don't have that set up yet, give directions to put "free report" in subject line of their email back to you.

In just 4-7 times of reading your ezine or reading your special reports (change them periodically in your signature file), you will gain a loyal supporter who shares your reports and ezine with others. Great Internet marketing!

7. Include your email address with a hyperlink.

For example, mailto:cullinsbks@aol.com is better than cullinsbks@aol.com. The hyperlink makes it easier for your reader to take action because all they have to do is click straight through to the goodies.

8. Include your toll-free number for orders.

You never know when someone will see that number and call you immediately after reading your email full of useful information. That's a way to build your practice, clients, and customers.

9. Include your local telephone number.

For people out of country, you need to include a number they can use. Again, you are making it easy for your client to be to reach you.

10. Alter your signature file now and then.

Many coaches and speakers like the paragraph form for their signature file. You can also combine the information in a list and then with a line to separate, a paragraph or bio about you.

Without a powerful sales-oriented signature file you will lose many contacts that can lead to sales. Modify yours today and watch your profits grow.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


MORE RESOURCES:

Accounts also linked to Honduras and Indonesia violated policy and were ‘targeted attempt to undermine the public conversation’

Twitter has deleted 20,000 fake accounts linked to the governments of Serbia, Saudi Arabia, Egypt, Honduras and Indonesia, saying they violated company policy and were a “targeted attempt to undermine the public conversation”.

Yoel Roth, the head of site integrity, said the removal of the accounts was part of the company’s ongoing “work to detect and investigate state-backed information operations”.

Continue reading...

US president accuses Tehran or its proxies of planning ‘sneak’ assault on US bases

Iran’s military and diplomatic leadership has hit back at Donald Trump’s claims that its proxies were planning a sneak attack on US bases in Iraq, claiming Tehran only ever acts in self-defence and has no proxies in Iraq, only allies.

The US and Iran are already at loggerheads over the impact of US sanctions on Tehran’s ability to fight the coronavirus pandemic, and the threat of a military attack on the US is likely to widen the dispute. The Iranian army chief of staff, Mohammad Bagheri, said the recent spate of attacks on US bases in Iraq were nothing to do with Iran, but were “a natural response by the Iraqi people”. He said US forces were being closely monitored minute by minute and any US attack would produce the most severe response.

Continue reading...

  • Anthony Michael Bilodeau, 31, charged with double murder
  • Jake Sansom and Morris Cardinal killed while on hunting trip

Police in Canada have arrested a suspect in connection with the murders of two Indigenous men gunned down after returning from a hunt in rural Alberta.

Anthony Michael Bilodeau, 31, has been charged with two counts of second-degree murder over the deaths of Jake Sansom, 39, and Morris Cardinal, 57.

Continue reading...

Coronavirus cutbacks amount to a ‘wholesale abandonment’ of garment workers, says labour rights group

More than a million Bangaldeshi garment workers have been sent home without pay or have lost their jobs after western clothing brands cancelled or suspended £2.4bn of existing orders in the wake of the Covid-19 epidemic, according to data from the Bangladeshi and Garment Exporters Association (BGMEA).

Primark and the Edinburgh Woollen Mill are among retailers that have collectively cancelled £1.4bn and suspended an additional £1bn of orders as they scramble to minimise losses. This includes nearly £1.3bn of orders that were already in production or had been completed, according to BGMEA.

Continue reading...

Findings offer researchers new ways to measure intensity of emotional responses

Whether it is screwing up your face when sucking a lemon, or smiling while sitting in the sun, humans have a range of facial expressions that reflect how they feel. Now, researchers say, they have found mice do too.

“Mice exhibit facial expressions that are specific to the underlying emotions,” said Dr Nadine Gogolla, co-author of the research from Max Planck Institute of Neurobiology. She said the findings were important, as they offer researchers new ways to measure the intensity of emotional responses, which could help them probe how emotions arise in the brain.

Continue reading...

Video app has seen a surge in popularity for both work and private use during lockdown

Zoom, the hit video conferencing platform, will freeze new feature development and shift all engineering resources on to security and safety issues, its founder has said..

The move comes as the company battles the damage caused by a string of minor scandals ultimately related to the same scrappy approach that enabled it to capitalise on the wave of global lockdowns in the first place.

Continue reading...

Czech Republic, Hungary and Poland failed to comply with 2015 programme, ECJ says

Poland, Hungary and the Czech Republic broke European law when they failed to give refuge to asylum seekers arriving in southern Europe, often having fled war in Syria and Iraq, the EU’s top court has ruled.

The three central European countries now face possible fines for refusing to take a share of refugees, after EU leaders forced through mandatory quotas to relocate up to 160,000 asylum seekers at the height of the 2015 migration crisis.

Continue reading...

US military vows to be more open about activities after allegations that teenager and farmer were killed in Somalia airstrikes

Faced with new allegations of killing civilians with drone strikes in Somalia, the US military has announced plans to make its operations across Africa more transparent.

Amnesty International accused the US military on Wednesday of providing “zero accountability” for civilian victims of airstrikes by its Africa command, Africom.

Continue reading...

The Senakw development aims to ease the city’s chronic housing crisis – and to challenge the mindset that indigeneity and urbanity are incompatible

The scrubby, vacant patch beneath the Burrard Street Bridge in Vancouver looks at first glance like a typical example of the type of derelict nook common to all cities: 11.7 acres of former railway lands, over which tens of thousands of people drive every day.

This is not any old swath of underused space, however. It’s one of Canada’s smallest First Nations reserves, where dozens of Squamish families once lived. The village was destroyed by provincial authorities more than a century ago.

Continue reading...

Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence market

The futuristic lobby of the new Amazon building in Hyderabad feels as though it should have a permanent orchestra blasting out Also Sprach Zarathustra. The scale is intended to awe. A large slogan on a wall suggests the company is “Delivering smiles”. The only sound that rises above the hush is a synthesised beep, coming from a giant screen playing a video of the campus at various stages of its construction.

Built on nine acres in this Indian city’s financial district, it is Amazon’s single largest building globally and the only Amazon-owned campus outside the US. It can house over 15,000 employees, but its size is its main architectural feature: it resembles the same cube of glass steel and chrome seen in corporate offices across Hyderabad, though a flash of magenta reflected in one of the top floor windows, from a billowing sari across the road, is a nice Indian touch.

Continue reading...

Minibuses that run on Friday evenings and Saturdays buck state’s religious restrictions

Tel Aviv is one of Israel’s most dynamic cities, but the latest local craze could appear fairly humdrum to outsiders – a bus service that runs at weekends.

Packed 19-seat minibuses fill up fast with passengers, who excitedly gossip about the new routes. People patiently queue at bus stops, knowing they might have to wait for two or three buses to pass before there is a space. Still, they are upbeat. “It’s a pleasure,” said Ben Uzan, a 30-year-old electronic engineer. “It’s a blessed initiative.”

Continue reading...

The Garbage Cafe in Ambikapur, India, is helping to tackle the country’s plastic waste problem – and their novel idea is catching on

On bad days, when his employer made some excuse for not paying him his paltry daily wage, Ram Yadav’s main meal used to be dry chapatis, with salt and raw onion for flavour. Sometimes he just went hungry. For a ragpicker like him, one of the thousands of Indians who make a living bringing in plastic waste for recycling, eating in a cafe or restaurant was the stuff of fairytales.

But last week, Yadav was sitting at a table at the Garbage Cafe in Ambikapur, in the state of Chhattisgarh, over a piping hot meal of dal, aloo gobi, poppadoms and rice. He earned the food in exchange for bringing in 1kg of plastic waste. “The hot meal I get here lasts me all day. And it feels good to sit at a table like everyone else,” he said.

Continue reading...

While still a cult concern in the UK, this Spanish thriller is the streaming service’s most popular foreign show. As it returns, its creator and stars explain how it became unmissable

You’ve rewatched The Wire, seen every episode of Friends at least twice and are starting to wonder if this is what it feels like to “complete” Netflix. But wait: there’s a world-changing, cultural juggernaut of a TV show that – while hugely popular – you may well have missed.

This week, Money Heist – or, to use its Spanish title, La Casa de Papel – begins another eight-episode run on Netflix, where it is the streaming giant’s most-watched non-English language show worldwide. The first season of the full-throttle thriller saw its gang – all code-named after major cities and memorably clad in revolutionary-red overalls and Salvador Dalí masks – break into the Royal Mint of Spain, taking 67 people hostage and literally printing money: 2.4bn euros, to be exact. It’s fair to say that the plot doesn’t quite go to plan, though it does result in three raunchy romances and an island escape. Season three, an even wilder ride, proved that for this gang loyalty is as much a motivation as loot.

Continue reading...

Concern that centres were too far from both work or home for those working in London

NHS staff have called on Boris Johnson to ensure the new coronavirus testing centres are located conveniently for health workers and not in out of town sites such as Ikea car parks.

Drive-in test centres for nurses and doctors were opened this week in converted car parks at the Scandinavian superstore in Wembley in London and Chessington theme park near the M25.

Continue reading...

Spain death toll passes 10,000; Italy reports 760 new deaths, taking total to 13,915, but a slower growth rate in infections; Thailand imposes national curfew

We reported earlier that the UK government is thinking of issuing immunity certificates to people who have recovered.

But one expert is warning they could be dangerous. Eleanor Riley, professor of immunology and infectious disease at the University of Edinburgh, say they could give people a “sense of false security”.

It’s not something that we’ve ever done before. When we vaccinate people, particularly for certain diseases where they’re going to travel overseas ... we give people a certificate saying they have been vaccinated.

But that certificate doesn’t say they are immune and there’s a difference. We don’t know yet whether somebody who has had this virus is immune.

“A glimmer of hope but little detail.” See the experts’ reaction to the UK health secretary Matt Hancock’s new testing plan:

Related: 'A glimmer of hope but little detail': experts react to Hancock's test plan

Continue reading...

Joe Biden said he would take senior White House adviser Kellyanne Conway “at her word” that Trump is open to talking to him about how to respond to the pandemic.

“I understand if he doesn’t want to take my advice, but it won’t be, ‘I told you so,’” Biden said of how he would approach the conversation.

Joe Biden criticized Senate majority leader Mitch McConnell for pushing back against demands for a fourth coronavirus package.

“The majority leader of the Senate was wrong and slow the first time around, and he’s wrong and slow this time around.” Biden said.

Continue reading...

Only Queensland residents or those with an exemption are authorised to enter the state as of today. Follow live

Free childcare: what do the Australian government’s coronavirus changes mean for my family?
Your questions about Australia’s coronavirus lockdown rules answered
Have you encountered police enforcing social distancing laws?
Sign up for Guardian Australia’s daily coronavirus email
Coronavirus Australia maps and cases: live numbers and statistics
See all our coronavirus coverage

A bit more on the national cabinet discussions today, via AAP:

While the federal government’s decision to create a JobKeeper payment for workers and business cash flow measures would assist, there would still be “significant disruption” to tenancies, prime minister Scott Morrison said.

He urged landlords and tenants to work together.

We are expecting a press conference from NSW premier Gladys Berejiklian at 8am.

The NSW government is expected to announce $10,000 grants for small businesses that employ up to 19 people with a turnover of over $75,000 per year.

Continue reading...

Once hailed as a champion of democracy, Alpha Condé is threatening to outstay his welcome as Guinea’s president

Even before the pandemic there were postponements. Before that, there were protests. From a large armchair positioned beneath his own portrait, the 82-year-old president of Guinea is not answering the key question preoccupying his country whether or not he wants to remain in situ until he is 94.

In the Sekhoutoureah presidential palace in Conakry, wearing a short-sleeved shirt and trousers, Alpha Condé is flanked on one side by a large photograph of himself alongside Barack Obama in the White House. On the other, framed photographs on a table show him shaking hands with the Turkish leader, Recep Erdoğan, and with China’s Xi Jinping. There’s also a golden bust of Chairman Mao and a hefty book about the Beninese politician Robert Dossou.

Continue reading...

Positive test for 20-year-old woman from Kokama tribe comes amid fears virus could devastate remote communities

An indigenous woman in a village deep in the Amazon rainforest has contracted the novel coronavirus, the first case reported among Brazil’s more than 300 tribes, the Health Ministry’s indigenous health service Sesai has said.

The 20-year-old from the Kokama tribe tested positive for the virus in the district of Santo Antonio do Iá, near the border with Colombia, 880km (550 miles) up the Amazon river from the state capital Manaus, Sesai said in a statement on Wednesday.

Continue reading...

Local communities flee as boundaries with Lake Chad become a war zone following ambush in which almost 100 soldiers died

The Chadian army that lost nearly 100 soldiers to a Boko Haram ambush a week ago has declared the Lake Chad borderlands a war zone, heightening fears that civilians will suffer an escalation in violence.

President Idriss Déby travelled to the region to announce the Wrath of Boma operation, named after the island where Boko Haram launched a seven-hour assault that Déby said was the worst the country’s military had ever suffered.

Continue reading...

Residents of Afghanistan’s capital face stark choice between providing food for their families and limiting risk of coronavirus

The streets of Afghanistan’s capital, Kabul, were packed on Friday; a hectic bustling in the markets and shops, pious whispers ringing from prayer gatherings at the mosques, the skies full of kites that children were flying.

But on Saturday the city of around six million people went into lockdown to stop the spread of coronavirus in one of the poorest and most war-torn countries in the world.

Continue reading...

Returnees flood across the border after lockdown leads to loss of jobs, amid warnings that influx threatens health catastrophe

More than 130,000 Afghans have fled the coronavirus outbreak convulsing Iran to return home to Afghanistan amid fears they are bringing new infections with them to the conflict-ridden and impoverished country.

The huge spike in Afghans crossing the porous border from Iran, in one of the biggest cross-border movements of the pandemic, has led to mounting fears in the humanitarian community over the potential impact of new infections carried from Iran, one of the countries worst affected by the virus.

Continue reading...

The health secretary wrote off £13bn of NHS debt, promised 100,000 tests and acted like a grownup

For much of the week, it’s been as if the government has gone out of its way to appear wilfully clueless. First, the psychotically unstable Dominic Raab, then the pathologically untrustworthy Michael Gove, culminating with the shambolically underprepared Alok Sharma. History repeating itself first as tragedy, then as farce. It was as if the only real contingency plans the government had made were for the postponement of this year’s climate change conference. Sometimes, doing absolutely nothing proves to be entirely the right option.

But cometh the hour... There are some words I thought I’d never write. Like “Thank God for Matt Hancock”. But thank God for Matt Hancock. It seemed a high-risk strategy to send out the health secretary for the daily Downing Street press conference as it was only six days since he announced that he had contracted the coronavirus. And the official NHS guidelines is for anyone with symptoms to self-isolate for a week.

Continue reading...

Germany was quick to see the threat while South Korea took an aggressive approach

Countries have approached coronavirus testing in different ways, and in some places there was far earlier recognition than in the UK of the need to develop tests and kits and to have sufficient numbers stockpiled. Here is how some countries got ahead of the curve.

Continue reading...

As coronavirus keeps us apart, I have developed a very wholesome thirst for the physical intimacy we used to have with friends and family

Lately, when I find myself reaching for my phone for a distraction, it’s no longer just to mindlessly swipe through Instagram stories and semi-ironically decipher my horoscope. Instead, I catch myself constantly returning to my camera roll. In particular, the photos where I’m touching my family and friends.

There’s the fuzzy Christmas party set of my colleagues and I, all cheek to cheek, craning our heads to get in a series of group selfies. There’s a backyard family lunch, me with my arm slung over my mum’s shoulder. There’s a day at the beach with my sister and her kid, us each holding a hand as we drag her back to the car. And there’s Mardis Gras night. It was just a few weeks ago but today the photos feel as though they belong in a history book. Friends and strangers covered in glitter and sweat, dancing close at a street party, arms wrapped around waists, exuberant kisses being planted on faces, all of us joyfully, drunkenly close to each other and vigorously engaged in whatever the opposite of social distancing is.

Continue reading...

Despite his contradictory, ill-considered response to coronavirus, a growing chunk of Americans see a man in charge. But making himself the face of the crisis may yet backfire

The rise in Donald Trump’s approval ratings – it would be misleading to call it a surge – appears to have shocked his opponents. Critics in the Democratic party and the media have noisily condemned and ridiculed his handling of the coronavirus outbreak, as have some scientists and economists.

But it seems a growing chunk of the America public does not agree.

Continue reading...

After Narendra Modi told Indians to 'forget what going out means' as the country attempts to slow the spread of Covid-19, millions of the country's poorest residents, from day labourers to homeless citizens, are bearing the brunt of the world's biggest coronavirus lockdown

Continue reading...

As coronavirus lockdowns have been expanded globally, billions of people have found that they are now faced with unprecedented restrictions. We look at some of the extreme strategies governments are using to police their citizens – from teargas and death threats to beatings and chemicals

Continue reading...

Lockdowns have brought silence to some of the world’s busiest places. Transport hubs normally teeming with people such as New York’s Grand Central station or Istanbul’s Eminönü ferry docks are all but deserted. Reuters photographers captured the hush that had descended on some of the world’s best-known places on the same day, at noon

Continue reading...

Australian academic, psychologist and author Lea Waters shares some tips for mindfulness during the coronavirus crisis.  The video forms part of a multi-part series looking at ways we can all stay positive during the coronavirus crisis. 

Continue reading...

Boris Johnson has emphasised the importance of testing in battling the coronavirus outbreak in the UK. In a video posted on social media on Wednesday, the UK prime minister said it was a 'sad, sad day' as 563 more coronavirus-related deaths were announced, the largest day-on-day increase so far

Continue reading...

The theatre and endoscopy staff at the Lewisham and Greenwich NHS Trust have thanked and applauded the general public for staying at home. In a video posted online, matron Vicky Oluwole says: 'We, the staff of Lewisham endoscopy theatres, are thanking you for clapping for the NHS. Now, we are clapping and saying thank you for staying at home'

Continue reading...

New York governor Andrew Cuomo said he thought Americans would be living with the consequences of the coronavirus pandemic for a long time. ‘I don’t think we get back to normal,’ Cuomo said. ‘I think we get to a new normal.’ The governor also emphasised that states need to be better prepared for such crises because ‘something like this will happen again’

Continue reading...

odrnews.com ©