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Top Ten Things to Do to Make your Signature File Sell
Always include a powerful signature on every email you send out, even to friends. It's even more important when you send out articles to opt-in ezines (no spam) and top web sites in your field--more important than your article's message. This resource box contains your subtle sales message as well as giving people multiple ways to contact you. This billboard calls for action, so write it accordingly. Entice your reader to subscribe, to go to your site to get your free report. There's more. The biggest mistake business people make is a too long signature or a too confusing one. Make yours easy to read. Top Ten Things to Do to Make your Signature File Sell 1. Write your full name in the top line with your title. Make this the strongest you can. If in business for over 5 years, put that information after your name. For instance, Judy Cullins, 20-year author, speaker and book coach. 2. Write your concept statement, which includes a major benefit on the second line. Ask associates to give you feedback on your best five. For instance, "Helps entrepreneurs manifest their book and web dreams." Or, "Empowers you to live your ideal work dream." 3. Write in one book title in the third line. Like me, perhaps you've written several books. Depending on your purpose such as sending a how to article on say, a topic like "Submit Articles to Opt-in Ezines--the #One Way to Promote your Business on the Net." Even though authoring other books on writing, in this signature file, I included "eBk: "Drastically Increase your Targeted Web Traffic and Sales" 4. Follow the 2004 new law. Write your street address, city and zip in the fourth line. I imagine this is to stop spam. Some people may not be so Internet literate too, and may want to contact you by mail. Always make it easy for your reader to connect. 5. Put your web site address in line five. Be sure to include the hyperlink such as http//www.-------.com. It will be underlined in blue. If you submit articles to opt-in ezines you will not use hyperlink, but can ask your article reader to use the hyperlink when they put your article up on their web site. 6. Make a free offer in line six. This may be a free report or your free ezine. Include the title of your free ezine or report and include a hyperlink to get it at your site. Or, if you don't have that set up yet, give directions to put "free report" in subject line of their email back to you. In just 4-7 times of reading your ezine or reading your special reports (change them periodically in your signature file), you will gain a loyal supporter who shares your reports and ezine with others. Great Internet marketing! 7. Include your email address with a hyperlink. For example, mailto:cullinsbks@aol.com is better than cullinsbks@aol.com. The hyperlink makes it easier for your reader to take action because all they have to do is click straight through to the goodies. 8. Include your toll-free number for orders. You never know when someone will see that number and call you immediately after reading your email full of useful information. That's a way to build your practice, clients, and customers. 9. Include your local telephone number. For people out of country, you need to include a number they can use. Again, you are making it easy for your client to be to reach you. 10. Alter your signature file now and then. Many coaches and speakers like the paragraph form for their signature file. You can also combine the information in a list and then with a line to separate, a paragraph or bio about you. Without a powerful sales-oriented signature file you will lose many contacts that can lead to sales. Modify yours today and watch your profits grow. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES: 220,000 people left homeless in southern Indian state after unusually heavy rain More than 324 people have died in the worst flooding in nearly a century in the south Indian state of Kerala. Roads are damaged, mobile phone networks are down, an international airport has been closed and more than 220,000 people have been left homeless after unusually heavy rain in the past nine days. Continue reading...Couple also ‘showed great difficulty in answering questions asked by people of the opposite sex’ The Swiss city of Lausanne has blocked a Muslim couple’s bid to become Swiss nationals over their refusal to shake hands with members of the opposite sex. The municipality said it refused to grant the couple’s citizenship application over their lack of respect for gender equality, Lausanne mayor Gregoire Junod said. Continue reading...President suggests first target would be DoJ official Bruce Ohr amid report a list of prominent figures has been drafted Amid mounting criticism after he revoked the former CIA director John Brennan’s security clearance, Donald Trump threatened to similarly punish a current official and is reportedly preparing to do the same to others who have criticized him. The president’s remarks and the report from the Washington Post escalated worsening tensions between the White House and the intelligence community. Continue reading...Central Coast club hopes to turn eight-time Olympic gold medallist into A-League material in just three months A-League club Central Coast Mariners are leaving no stone unturned in an attempt to get Olympic legend Usain Bolt’s professional football career up and running. 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Democratic Unionist Party (DUP) councillor Graham Craig said the poster, which has been erected in Belfast city centre, is “anti-Protestant ... offensive and derogatory”. Continue reading...Washington mayor hits back at Trump’s reprimand after reports emerged that planned parade could have cost $92m The military parade Donald Trump ordered up for Veterans Day will not happen in 2018, the US defense department said, after reports emerged that the event could cost around $92m – more than three times the price first suggested by the White House. Trump blamed “local politicians who run Washington, D.C. (poorly)“ for the delay in tweets on Friday, saying the cost was “ridiculously high” and they “know a windfall when they see it”. Continue reading...Leap brings calls for ministers to act to prevent so many children getting grossly obese Growing numbers of children and young people are developing type 2 diabetes, a disease usually seen in those aged over 40, in the latest sign of worsening childhood obesity. The number of people aged up to 25 with the condition in England and Wales increased from 507 in 2013-14 to 715 in 2016-17 – a 41% rise. Continue reading...Musk says he has endured ‘the most difficult and painful’ time in emotional interview as confession wipes billions off Tesla value Elon Musk has said the past year of his professional life has been “excruciating” and that stress over his business had caused his health to deteriorate. To make matters worse, the confession wiped billions off the value of Tesla, the electric car company he founded. In an emotional interview with the New York Times, the founder of electric carmaker Tesla also revealed that the pressures of work had caused him to spend his birthday stuck in the Tesla factory and almost miss his brother’s wedding. Continue reading...Critics say Russian leader’s attendance undermines EU’s tough stance over Ukraine Vladimir Putin is to attend the wedding of Austria’s foreign minister, Karin Kneissl, triggering outrage among critics who say the invitation undermines the EU’s stance against Russia over Ukraine. The Russian president will drop by on Saturday afternoon to raise a glass to Kneissl and her groom, the businessman Wolfgang Meilinger, in a vineyard in Austria’s picturesque Styria region, before flying to Berlin for talks that evening with Angela Merkel. Continue reading...Playground oases could benefit students and city alike, but will making them public prove too controversial in a city on high alert? It’s only 10am but the heat is already radiating off the asphalt at the École Riblette, a primary school on the outskirts of Paris. Sébastien Maire, the city’s chief resilience officer, points to the school’s lower courtyard, a classic heat trap: surrounded by concrete walls that reflect sunlight inside. Last June, the courtyard hit 55C (131F). “For three days, school activities stopped,” Maire says. “It was not possible for the children to study, nor to go into the schoolyard. We would forbid them because it’s 55 degrees – you can fry an egg on the ground.” Continue reading...Reports warn it could run out of groundwater by 2020. Has Delhi run out of time to reverse years of mismanagement and unchecked urbanisation? It’s about 4pm on a muggy monsoon day in Wazirpur, a low-income urban village in Delhi. A group of 30 women are lined up in the 34C heat (93F) behind an assortment of empty coolers, buckets, petrol containers – anything they can store water in once the government tanker arrives. “We’ve been here since 10am,” says 55-year-old Gudi. “You never know if the tanker will come or not – we come here every day and wait.” Continue reading...Hotter, drier summers in Australia mean longer fire seasons – and urban sprawl into bushland is putting more people at risk At first the smoke on the horizon “didn’t look like anything major,” says Joe Mercieca of that day in 2013. But then the wind picked up. His house in the Blue Mountains, an hour and a half out of Sydney, was soon surrounded by the blaze. “I told my wife it was too late, let’s retreat,” he says. Mercieca, Merylese and their dog took shelter in the concrete fire bunker they had built beneath their house. “We sat in there and listened to everything explode.” Continue reading...Cities are already up to 10C hotter than surrounding areas. As temperatures rise, here are four ways to cool cities down – saving both lives and energy If you’ve felt uncomfortably hot in a city this summer, chances are it’s not just because of the weather. Look around any urban centre and you’ll see the built environment itself exacerbates summer temperatures. Vehicles stuck in traffic emitting heat. Airconditioners pumping waste heat into the air. Concrete and asphalt across almost every surface, absorbing and radiating the sun’s rays. Urban canyons formed between tall buildings, trapping heat at the street level. Continue reading...In her first nonfiction book, Mary K Pershall examines the complex mental and institutional issues that led to the ‘unimaginable horror’ of her child taking another’s life Mary Pershall dared to hope. Her daughter, Anna, had agreed to go to rehab, to tackle her dependence on alcohol, synthetic cannabis and ice. In return, Mary had put aside her scruples and driven to an adult store so that Anna could buy synthetic cannabis. It’s not an uncommon bargaining chip used by despairing parents. It would keep Anna’s withdrawals at bay until she was safely under medical supervision, but also – hopefully – secure her cooperation. Not long after, Mary was chopping vegetables in their comfortable home in Oak Park, a northern suburb of Melbourne, when she spotted Anna walking briskly off down the driveway. She dropped the knife and ran after her. Continue reading...Why did the Morandi bridge collapse? The clues lie in divisions within the populist coalition of Five Star and the League Genoa’s Morandi bridge, which collapsed this week with the loss of at least 39 lives, was of exceptional strategic importance in Italy and beyond. The motorway it carried across the Polcevera stream was no ordinary road. It linked the two halves of Genoa. It was the corridor along which goods shuttled to and from Italy’s second-biggest port. And it was part of one of the main routes between Italy and France. Why was the Genoa bypass not built? 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Continue reading...Just 30 of the prehistoric fish known to exist, raising fears oil wells will push it to extinction Bright blue, older than dinosaurs and weighing as much as an average-sized man, coelacanths are the most endangered fish in South Africa and among the rarest in the world. Barely 30 of these critically-endangered fish are known to exist off the east coast of South Africa, raising concern that a new oil exploration venture in the area could jeopardise their future. Continue reading...Human rights panel says leftist leader cannot be barred as a candidate until his legal appeals have been completed The UN human rights committee ruled on Friday that Brazil’s imprisoned leftist leader Luiz Inácio Lula da Silva cannot be disqualified from upcoming presidential elections because his legal appeals are ongoing. The committee issued the finding following an urgent request filed by Lula’s lawyers on 27 July. Continue reading...Chinese netizens call for boycott of 85 Degrees Celsius Bakery after visit from Taiwan president A popular Taiwanese bakery chain has become the latest victim of worsening tensions between China and Taiwan, the self-governed island that Beijing claims is part of China. After a visit from Taiwan’s president Tsai Ing-wen, the 85 Degrees Celsius Bakery attracted anger and calls for a boycott from both sides of the Taiwan strait this week. Continue reading...Abbott says new plan to regulate rather than legislate energy emissions is ‘no way to run a government’ Peter Dutton says he supports Malcolm Turnbull and the policies of the government as the prime minister is moving to overhaul the national energy guarantee in an attempt to stave off a conservative-led revolt that threatens his leadership. In a post on Twitter, Dutton delivered a nuanced statement of his position, saying Turnbull had his support, and his view remained the same as on Thursday, when he told the Sydney radio host Ray Hadley he would take up any disagreements he had with cabinet colleagues privately. Continue reading...US law ignores the violence routinely suffered by women in prostitution, and actively criminalises victims. Here, after a Guardian investigation revealed the exploitation cycle in US prisons, two activists say enough is enough Every day on the streets of the US, women are being raped, viciously attacked and left for dead. When women do die, their killings almost never make the local news and the perpetrators who commit these horrendous acts of violence do so with almost total impunity. Under the country’s laws, these women are victims. But their lives are deemed worthless by the public and the state. They hold no political agency or economic power and, while they are incarcerated time and time again, the perpetrators – the people who hurt them – are never jailed. Continue reading...Rajasthan moves to tackle above average infant mortality rate by promoting natural feeding in first hour of life The Rajasthan government has launched a campaign to promote breastfeeding, particularly in the first hour after birth, in a bid to improve the state’s infant mortality rate. There were 41 infant deaths for every 1,000 live births in the north-east Indian state in 2016, compared with the national average of 34. Continue reading...Contractor who claims senior UN population fund official sexually harassed her says agency has prejudiced criminal investigation The UN has been accused of obstructing a police investigation in India following claims of sexual assault against one of its senior officials. Prashanti Tiwari, who says she was sexually harassed and groped while working for an organisation contracted by the UN population fund, UNFPA, said the agency had tried to block a criminal investigation by claiming immunity for its staff, including the alleged perpetrator. Continue reading...In a country where anti-gay violence is often excused as unjust provocation, a fatal shooting has raised fresh fears Simge Avcı loved practical jokes, says her roommate Bahar, recalling how her friend would giggle after pretending to spill the contents of an empty teapot on her startled victims. Bahar (not her real name), 25, had lived with Avcı for seven years in Samsun, a small, sleepy city on the Black Sea coast of Turkey. Continue reading...The grisly truth behind a baby’s death has caused an outcry in a country where abortion laws take scant heed of circumstance Fika* gave birth alone in her room at night. The baby came out alive. According to her testimony, the 15-year-old from Sumatra cut the umbilical cord with a razor and then the baby went limp and died. She held it up, but it didn’t cry. Continue reading...When Trump called Omarosa Manigault Newman a ‘dog’ on Twitter, some still managed to be shocked The question of how to cover the revelations of Omarosa Manigault Newman, a woman who sorely tests the principle of my enemy’s enemy is my friend, twisted US journalists into caveat-issuing pretzels this week. She is an unreliable witness with a huge axe to grind; she is, as those who watched her on The Apprentice may recall, highly vindictive. She was also prepared to tolerate Donald Trump’s sexism and racism as long as he was paying her salary. Continue reading...The appearance of the president’s daughter-in-law may be a surprise to even those watching closely It’s often said that no one who finds their way into Donald Trump’s orbit manages to escape entirely clean. But Lara Trump, wife of the president’s son Eric, has largely managed to buck that trend over the past couple of years. Related: Omarosa releases new tape of Trump campaign's 'hush money' offer Continue reading...Main elements of crisis remain unaddressed, with eventual bailout most probable outcome Until reports came on Thursday night that the US was preparing to impose more sanctions, the Turkish government had had a decent few days. The currency crisis, which threatened to become chaotic on Monday, had improved. The lira had almost returned to its level of a week ago. During that time, the country had increased liquidity in its banking system, unveiled $15bn (£11.8bn) of direct investment from Qatar, announced a clampdown on short-sellers and on Thursday its finance minister, Berat Albayrak, talked the language of fiscal discipline on a phone call with investors. There have been worse fightbacks. Yet there is a big difference between buying time and turning a corner. Turkey has merely achieved the former. All the main elements of the crisis remain unaddressed. The Qatari money was pledged at impressive speed but the external funding requirement is enormous – about $220bn during the next 12 months, economists estimate. Continue reading...The president’s decision to strip the former CIA director of his access to intelligence has drawn widespread criticism Donald Trump’s decision to revoke the security clearance of the former CIA director John Brennan was deemed an “unprecedented” use of executive power by a president intent on using his office to settle personal scores. While the White House sought to paint Brennan as a partisan figure, the president has ignited an avalanche of criticism from national security officials across both sides of the aisle. Continue reading...Donald Trump has defended his former campaign chairman, Paul Manafort, who faces 18 counts of tax evasion and bank fraud. Trump’s comments came as a jury convened in Virginia, following a three-week trial in which federal prosecutors called 27 witnesses to testify against Manafort. He faces up to 305 years in prison Continue reading...Floods in the southern state of Kerala in India have left more than 320 people dead and more than 220,000 displaced. It is believed the death toll will rise, with more rain predicted and thousands of people still awaiting rescue Continue reading...Footage shared on social media shows a man appealing for help from his home in Chengannur, southern India. 'I reached out to everyone, including the MLA,' he says, referring to the Kerala state government. A state official has said a breakdown in the communication systems is making it difficult to reach people in the worst-affected areas. At least 164 people have died since 8 August, and more than 223,000 displaced by the worst flooding in the region for nearly a century. Further heavy rain is expected to push water levels even higher.
Roads have been damaged, mobile phone networks are down and more than 150,000 people have been left homeless after unusually heavy rain this month in the Indian state of Kerala. Thousands of military and civilian boats and aircraft have been mobilised for the rescue effort • Kerala floods: death toll reaches 164 in worst monsoon in nearly a century Continue reading...The trial of Australian filmmaker James Ricketson has begun in Cambodia’s capital Phnom Penh. The 69-year-old has been in held in pre-trial detention for alleged spying allegations. Acclaimed Australian filmmaker Peter Weir has taken to the stand as a character witness. Ricketson has been making films for decades in both Australia and Cambodia Continue reading...The US president has always had a problem with the media – or, as he calls it, 'fake news' – which he expresses in verbal attacks at press conferences, rallies and on Twitter. Despite concerns raised about his words potentially inciting violence, Donald Trump's criticism of the media seems to be escalating Continue reading...In the aftermath of a suicide attack on a Kabul education centre, which killed at least 48 people, witnesses spoke of the long wait for emergency services to help with the victims of the blast. There was no immediate claim of responsibility and the Taliban denied involvement Continue reading... |
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How to Hold An Extremely Successful Event - 10 Tips Every event you hold can be extremely successful. Apply these 10 tips to guarantee a memorable event for everyone who attends. 11 Things Small Business Owners Can Learn From Michael Dell 1. Think Big - In college, Michael Dell said he wanted to "beat IBM. 7 Tips To Increase The Success Of Your Online Business 1. Outsource what takes you too long to doWhen you don't have time to do something, you either don't do it, or do it faster and make mistakes. Brainstorming! The Key To Wealth Advertising executive Alex F. Osborne first coined the word "brainstorming" in the early 1940's. 10 Things To Ask Your Accountant This is a quick checklist of a few things that you, as a new business, should expect to ask your accountant (or potential accountant).1. Ten Tips For Staying Connected While Working Alone Ten Tips for Staying ConnectedMany of my business clients tell me that what they missed most when they started their businesses was the camaraderie of an office setting. Small businesses often start with the owner as the only employee. 10 Incredibly important business basics EVERYONE needs to know BEFORE they start a business! In my career, I have had a total of 3 businesses myself and a few others where I am in partnerships. Each time you start a business the basics are pretty well the same. Top 7 Tips For Writing Your Marketing Plan A lot of people are at a loss when it comes to deciding how to approach the marketing plan process and how to stay within time and budget constraints. To make for a less stressful marketing plan process, keep these 7 tips in mind:Think Strategy First An overall marketing strategy drives many decisions. Ten Tips For Starting A New Job 1. Get to know people. 10-Point Checklist for High Visibility in Google Google is the pre-eminent search engine (SE) with no close competitor. Given that inclusion is free, your Web pages must be in it. Top Ten Ways to Manage Interruptions So many people I worked with said they got more work done at home than in the office. That was because there were so many interruptions in the office. Top 10 Ways to Turn Clients Into Raving Fans Do you find great joy in being a coach? If so, you will find that your enthusiasm is contagious and will attract clients. Be sure to develop a superb and supportive community. Top Seven Reasons to Publicize your Business with Articles Do you want to be #1-10 on Google and other search engines? Do you want quadruple your Web sales in five months? Promote your business to the top with these 7 reasons to write and submit how-to articles. 1. Top Ten Tips: Where to Get the Best Business Books Now! There are many places you can get books, and I don't pretend to know them all. I've listed a few of my favorites below. Ten Tips for Cross Cultural Communication Here are some simple tips to help you improve your cross cultural communication skills: Slow Down Even when English is the common language in a cross cultural situation, this does not mean you should speak at normal speed. Slow down, speak clearly and ensure your pronunciation is intelligible. Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2 Authors/publishers are great at getting their books written. Entrepreneurs know their products. The Top 10 Reasons Businesses Succeed Only one of every 5 businesses makes it to its 5th year, and fewer still make it to 10 years. What do the successful businesses have in common?1. Ten Tips for Effective Meetings Here are ten things that you can do to hold more effective meetings.1) Avoid meetings. Want a Web Site that Turns Lookie Loos into Buyers? Seven Passion Copywriting Tips Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales? If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Top 7 Business Tips For Small Business Starters For Online Business 1.) Brainstorming for an idea - You must select what interests you in any field and put together 5 to 7 possible ideas that seem viable as a source of income.
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