The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site
Have you put a lot of effort, time, and money into your site and are frustrated with low sales?
If you are like many professionals out there, you know your subject; you are excellent at your craft. You have a great service and maybe a great product to sell.
You may have hired a web master who didn't have a marketing background. You may have written home page copy about your mission and who you are. But when sales fall, you need to look at what's missing in your Web copywriting. You have only 10 seconds to impress your "to be" buyer.
Here's the top 10 ways to attract buyers, not just visitors to your web site:
1. Preplan and know your Web site's purpose.
When visiting other Web sites, do you often wonder just what they are about? What are they selling?
Without a clear purpose of what your web site does, your visitors will be confused and leave. First, make a list of everything you want to sell from the most important one to the least.
2. Write dazzling home-page copy.
If you don't give your reader a reason to buy or read further, she will disappear fast. For each product or service, write a benefit-driven compelling headline that leads your visitor to more information contained in your sales letter. You may have four different headlines on your home page because you want to sell four top products.
3. Use sparkling testimonials from the rich and famous on your home page.
On my site, a specific, outstanding testimonial by a fellow professional leads my visitors to my top-selling book "How to Write your eBook or Other Book Fast" sales letter. Make the whole testimonial a link.
4. Sprinkle testimonials throughout your web site.
Use at least five in each Web sales letter, on your coaching pages, free articles pages, and your teleclass pages. Most web sites miss the boat with just one link that says "testimonials."
5. Use a power benefit driven headline with specific benefits.
From your coach's web site this headline links to the sales letter for two books, "10 Non-Techie Ways to Market your Book Online," and "How to Market your Business on the Internet." It says "Discover How in Only 4 Months you can Quadruple your Monthly Book or Business Income and Reach 10,000 to 100,000 Internet Users Who Want your Information--GUARANTEED-To Move you to the Top Profits You've Been Dreaming About."
6. Make your layout clear, clean, and consistent.
You need to organize each page in the same layout-such as left centered, right centered, or centered. If you mix designs, your would be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.
7. Use color, font changes, and small graphics to spice up your site.
When visiting a popular site I couldn't even read it and get the email address because it was so dark. Use red and dark colors sparingly. Use a lot of white space between short paragraphs. Use graphics occasionally, but make sure they are small enough to load within ten seconds. Visitors are impatient and want information fast. Without easy-to-read and clear navigation, your visitors will leave.
8. Check your site often to see if you have any glitches.
Visit your site every week with a visitor mind set. What's clear? What's compelling? What turns you off? What do you like? Would you buy from you?
9. Put your content rich information beneath the headlines in short paragraphs.
When a visitor sees a long line of print, he gets discouraged because he wants his information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from by skimming, and they want it faster than light rays.
10. Be consistent with your headings and body fonts.
Do not use all capital letters in your articles or headings. Make them upper/lower case such as *Sell More Books with a Powerful Back Cover.* Web copy is different from book copy. On the Web, make your headings in Times Roman or other with serif (tails) font. For the copy use Ariel 12 font without serifs because it's larger, and easier to read. This style is just the opposite of how you use fonts in your books.
When your web site thoughtfully helps your audience with a lot of fre.e information and shows them how to make a decision to buy, you can quadruple or more your web sales in just five months.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Exclusive: Donald Tusk says it would still be better for both sides if UK stayed in EU
Brexit has been âone of the most spectacular mistakesâ in the history of the EU and followed a campaign marked by âan unprecedented readiness to lieâ, Donald Tusk has said.
In his first interview since standing down as European council president last week, Tusk said Brexit was âthe most painful and saddest experienceâ of his five years in office, a tumultuous period marked by the Greek eurozone crisis, bitter rows over migration and the election of Donald Trump.
Number of cases reported so far this year is three times higher than at same stage in 2018
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Most of those dying are small children, and thousands more suffer harm including pneumonia and brain damage. New scientific evidence shows survivors are at greater risk soon afterwards because their immune system is impaired.
Quoting from the Declaration of Independence and the founding fathers about the danger of a president one day betraying the countryâs trust to foreign powers, the House speaker, Nancy Pelosi, announced on Thursday that she was directing the judiciary committee to draft articles of impeachment against Donald Trump.
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Woman left with 70% burns in latest attack as film directorâs tweets on rape cause outcry
An Indian woman has been set on fire on her way to a court hearing to testify against two men who had allegedly raped her.
The 23-year-old is in a critical condition in hospital with 70% burns after she was set upon by five men in the city of Unnao in Uttar Pradesh. They dragged her to a field, doused her with petrol and set her alight.
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A nearly 100-page report by the OAS described several violations, including the use of a hidden computer server designed to tilt the vote toward Morales.
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Study expands on archive finds revealed in 2011, and suggests that the French state may have abetted the 1960 car crash that killed him
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Italian author Giovanni Catelli first aired his theory in 2011, writing in the newspaper Corriere della Sera that he had discovered remarks in the diary of the celebrated Czech poet and translator Jan ZĂĄbrana that suggested Camusâs death had not been an accident. Now Catelli has expanded on his research in a book titled The Death of Camus.
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Audrey Mash developed severe hypothermia while hiking in Catalan Pyrenees in freezing weather
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Audrey Mash said she was surprised at the attention her case had attracted and said it had not put her off hiking. âI feel like a fraud for not being back at work. Iâm hoping to go back before the end of next week,â she said on Thursday.
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Representative Collin Peterson, one of two House Democrats to vote against the measure formalizing procedures for the impeachment inquiry, dodged a question about whether he intends to vote in favor of the forthcoming articles of impeachment, but his response indicates hesitation at the very least.
Minnesota Rep. Collin Peterson, the other Democrat who also opposed the inquiry, said this when I asked if he'd vote to impeach: "I don't have an idea what they're doing." And he walked on the floor.
House speaker Nancy Pelosi has pressed ahead with impeachment, saying: âThe President leaves us no choice but to act âŚ Our democracy is what is at stake.â The stakes could not be higher: has the US constitution, the basis of US democracy, been violated by Donald Trump? If so, can both the constitution and the president survive?
In a fractured, poisonous political climate, the Guardian will steer an independent, fact-based path through the impeachment hearings. The need for rigorous, robust reporting has never been greater.
Rushan Abbas says countries doing business with China are enabling its mass detention of 3 million people, including her sister
A leading Uighur activist, Rushan Abbas, has urged Australian MPs to take a stronger stance against the Chinese regime, while backing controversial comparisons between the stateâs authoritarianism and Nazi Germany.
Abbas, who met with MPs in Canberra on Thursday and held a roundtable at the US Embassy on the plight of the Uighur Muslim minority in western Chinaâs Xinjiang province, said that âmodern dayâ concentration camps holding as many as 3 million Uighurs were a case of âhistory repeating itselfâ.
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Thousands of firefighters across New South Wales and Queensland have had another long night battling dozens of fires, with conditions on Friday expected to worsen.
NSW was told to expect wind gusts of 80km/h and high temperatures, and Queensland will likely see temperatures about 12C above average over the next two days, surpassing 40C in the Lockyer Valley and Ipswich.
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When Jihad Nasser arrived at al-Awda trauma clinic in Gaza, he was hoping doctors could finally stop his pain. A gunshot wound in his right leg had not been not healing properly. The news, however, was bad.
The complex bone fracture he had suffered was badly infected with MRSA. Doctors told him it would not respond to treatment and they would need to amputate.
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Attacks on healthcare workers have reached a record high according to a UN report that predicts a âbleak outlookâ for the worldâs poorest people due to intense armed conflict and the climate emergency.
The number of highly violent conflicts has risen to 41, from 36 in 2018, causing deaths, injuries, significant displacement and hunger, the UNâs global humanitarian overview 2020 report found.
Whatever the outcome of this general election, leaders should rise to the ambition of our own and global commitments, write representatives of 49 organisations
The UK has a well-earned reputation for being a key player on the global stage â respected for our record on international development, climate change, and humanitarian aid.
By 2020, this country will have helped vaccinate 76 million children, saving 1.4 million lives from preventable diseases. The UK has already helped 57 million people to cope with the effects of climate change over the last eight years and is on track to reach 60 million people with clean water by 2020. About 32 million people have been supported with humanitarian assistance in the face of conflict and disasters, including at least 10 million women and girls.
Japanese prime minister among those to pay tribute after Tetsu Nakamura is killed in deadly ambush on car
The head of a Japanese aid agency and five other people have been killed in an ambush in eastern Afghanistan
Among the victims was Tetsu Nakamura, 73, the respected physician and head of Peace Japan Medical Services, who had recently been granted honorary Afghan citizenship for his decades of humanitarian work in the country.
Squabbling, a spreading focus and Trump raise doubts about the effectiveness of the alliance
Seventy years after Nato was founded to protect western Europe from Joseph Stalinâs Soviet Union, the military alliance returned this week to its first home in London to discuss an increasingly sprawling set of goals while bickering leaders competed to see who could offer the most contentious soundbite.
Normally this is an arena that would be dominated by Donald Trump, although this time he was somewhat upstaged by Emmanuel Macron, whose pre-summit declaration that the organisation had become âbrain deadâ obliged Trump to describe his French counterpartâs comments as âvery, very nastyâ.
New Zealandâs political system relies on an untraceable flow of donations from rich individuals with personal agendas. That wonât change
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Republican representative Matt Gaetz fiercely criticised the Stanford law school professor Pamela Karlan for a pun during the second round of the Trump impeachment hearings.
The Democrats' witness and impeachment expert had said: 'While the president can name his son Barron, he canât make him a baron.' She later apologised for her comment, which Melania Trump highlighted in a tweet
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