Want a Web Site that Turns Lookie Loos into Buyers? Seven Passion Copywriting Tips
Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?
If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting."† Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page.
If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either.
You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages:
1.Write dazzling home-page copy that grabs your visitors by the collar.
Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell.
Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method."
2. Quote a client or customer using their testimonial.
In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more.
3. Let your visitor know your financial success.
Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success
- Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004. - Increased book and Internet coaching clients from 7 to 17 in two months. - Increased search engine placement to # 1 in Google, Yahoo and 35 others (8 mo) using "book coaching." - Increased ezine subscribers 15-25 a day (total 3500) - Listed on 3140 Web sites with a hyperlink back to my Web site where I sell my services and products
4. Present solutions for your visitor's problem or challenge.
When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell.
5. Speak to your audience's resistances.
In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill.
6. Flatter your reader.
Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you."
7. Use power words to entice your reader to take action.
Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success.
Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service?† Or, How will her life look after she reads your book?
Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours."
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Accounts also linked to Honduras and Indonesia violated policy and were ‚Äėtargeted attempt to undermine the public conversation‚Äô
Twitter has deleted 20,000 fake accounts linked to the governments of Serbia, Saudi Arabia, Egypt, Honduras and Indonesia, saying they violated company policy and were a ‚Äútargeted attempt to undermine the public conversation‚ÄĚ.
Yoel Roth, the head of site integrity, said the removal of the accounts was part of the company‚Äôs ongoing ‚Äúwork to detect and investigate state-backed information operations‚ÄĚ.
US president accuses Tehran or its proxies of planning ‚Äėsneak‚Äô assault on US bases
Iran‚Äôs military and diplomatic leadership has hit back at Donald Trump‚Äôs claims that its proxies were planning a sneak attack on US bases in Iraq, claiming Tehran only ever acts in self-defence and has no proxies in Iraq, only allies.
The US and Iran are already at loggerheads over the impact of US sanctions on Tehran‚Äôs ability to fight the coronavirus pandemic, and the threat of a military attack on the US is likely to widen the dispute. The Iranian army chief of staff, Mohammad Bagheri, said the recent spate of attacks on US bases in Iraq were nothing to do with Iran, but were ‚Äúa natural response by the Iraqi people‚ÄĚ. He said US forces were being closely monitored minute by minute and any US attack would produce the most severe response.
More than a million Bangaldeshi garment workers have been sent home without pay or have lost their jobs after western clothing brands cancelled or suspended ¬£2.4bn of existing orders in the wake of the Covid-19 epidemic, according to data from the Bangladeshi and Garment Exporters Association (BGMEA).
Primark and the Edinburgh Woollen Mill are among retailers that have collectively cancelled ¬£1.4bn and suspended an additional ¬£1bn of orders as they scramble to minimise losses. This includes nearly ¬£1.3bn of orders that were already in production or had been completed, according to BGMEA.
Findings offer researchers new ways to measure intensity of emotional responses
Whether it is screwing up your face when sucking a lemon, or smiling while sitting in the sun, humans have a range of facial expressions that reflect how they feel. Now, researchers say, they have found mice do too.
‚ÄúMice exhibit facial expressions that are specific to the underlying emotions,‚ÄĚ said Dr Nadine Gogolla, co-author of the research from Max Planck Institute of Neurobiology. She said the findings were important, as they offer researchers new ways to measure the intensity of emotional responses, which could help them probe how emotions arise in the brain.
Zoom, the hit video conferencing platform, will freeze new feature development and shift all engineering resources on to security and safety issues, its founder has said..
The move comes as the company battles the damage caused by a string of minor scandals ultimately related to the same scrappy approach that enabled it to capitalise on the wave of global lockdowns in the first place.
Czech Republic, Hungary and Poland failed to comply with 2015 programme, ECJ says
Poland, Hungary and the Czech Republic broke European law when they failed to give refuge to asylum seekers arriving in southern Europe, often having fled war in Syria and Iraq, the EU‚Äôs top court has ruled.
The three central European countries now face possible fines for refusing to take a share of refugees, after EU leaders forced through mandatory quotas to relocate up to 160,000 asylum seekers at the height of the 2015 migration crisis.
The Senakw development aims to ease the city‚Äôs chronic housing crisis ‚Äď and to challenge the mindset that indigeneity and urbanity are incompatible
The scrubby, vacant patch beneath the Burrard Street Bridge in Vancouver looks at first glance like a typical example of the type of derelict nook common to all cities: 11.7 acres of former railway lands, over which tens of thousands of people drive every day.
This is not any old swath of underused space, however. It‚Äôs one of Canada‚Äôs smallest First Nations reserves, where dozens of Squamish families once lived. The village was destroyed by provincial authorities more than a century ago.
Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence market
The futuristic lobby of the new Amazon building in Hyderabad feels as though it should have a permanent orchestra blasting out Also Sprach Zarathustra. The scale is intended to awe. A large slogan on a wall suggests the company is ‚ÄúDelivering smiles‚ÄĚ. The only sound that rises above the hush is a synthesised beep, coming from a giant screen playing a video of the campus at various stages of its construction.
Built on nine acres in this Indian city‚Äôs financial district, it is Amazon‚Äôs single largest building globally and the only Amazon-owned campus outside the US. It can house over 15,000 employees, but its size is its main architectural feature: it resembles the same cube of glass steel and chrome seen in corporate offices across Hyderabad, though a flash of magenta reflected in one of the top floor windows, from a billowing sari across the road, is a nice Indian touch.
Minibuses that run on Friday evenings and Saturdays buck state‚Äôs religious restrictions
Tel Aviv is one of Israel‚Äôs most dynamic cities, but the latest local craze could appear fairly humdrum to outsiders ‚Äď a bus service that runs at weekends.
Packed 19-seat minibuses fill up fast with passengers, who excitedly gossip about the new routes. People patiently queue at bus stops, knowing they might have to wait for two or three buses to pass before there is a space. Still, they are upbeat. ‚ÄúIt‚Äôs a pleasure,‚ÄĚ said Ben Uzan, a 30-year-old electronic engineer. ‚ÄúIt‚Äôs a blessed initiative.‚ÄĚ
The Garbage Cafe in Ambikapur, India, is helping to tackle the country‚Äôs plastic waste problem ‚Äď and their novel idea is catching on
On bad days, when his employer made some excuse for not paying him his paltry daily wage, Ram Yadav‚Äôs main meal used to be dry chapatis, with salt and raw onion for flavour. Sometimes he just went hungry. For a ragpicker like him, one of the thousands of Indians who make a living bringing in plastic waste for recycling, eating in a cafe or restaurant was the stuff of fairytales.
But last week, Yadav was sitting at a table at the Garbage Cafe in Ambikapur, in the state of Chhattisgarh, over a piping hot meal of dal, aloo gobi, poppadoms and rice. He earned the food in exchange for bringing in 1kg of plastic waste. ‚ÄúThe hot meal I get here lasts me all day. And it feels good to sit at a table like everyone else,‚ÄĚ he said.
While still a cult concern in the UK, this Spanish thriller is the streaming service‚Äôs most popular foreign show. As it returns, its creator and stars explain how it became unmissable
You‚Äôve rewatched The Wire, seen every episode of Friends at least twice and are starting to wonder if this is what it feels like to ‚Äúcomplete‚ÄĚ Netflix. But wait: there‚Äôs a world-changing, cultural juggernaut of a TV show that ‚Äď while hugely popular ‚Äď you may well have missed.
This week, Money Heist ‚Äď or, to use its Spanish title, La Casa de Papel ‚Äď begins another eight-episode run on Netflix, where it is the streaming giant‚Äôs most-watched non-English language show worldwide. The first season of the full-throttle thriller saw its gang ‚Äď all code-named after major cities and memorably clad in revolutionary-red overalls and Salvador Dal√≠ masks ‚Äď break into the Royal Mint of Spain, taking 67 people hostage and literally printing money: 2.4bn euros, to be exact. It‚Äôs fair to say that the plot doesn‚Äôt quite go to plan, though it does result in three raunchy romances and an island escape. Season three, an even wilder ride, proved that for this gang loyalty is as much a motivation as loot.
But one expert is warning they could be dangerous. Eleanor Riley, professor of immunology and infectious disease at the University of Edinburgh, say they could give people a ‚Äúsense of false security‚ÄĚ.
It‚Äôs not something that we‚Äôve ever done before. When we vaccinate people, particularly for certain diseases where they‚Äôre going to travel overseas ... we give people a certificate saying they have been vaccinated.
But that certificate doesn‚Äôt say they are immune and there‚Äôs a difference. We don‚Äôt know yet whether somebody who has had this virus is immune.
‚ÄúA glimmer of hope but little detail.‚ÄĚ See the experts‚Äô reaction to the UK health secretary Matt Hancock‚Äôs new testing plan:
A bit more on the national cabinet discussions today, via AAP:
While the federal government‚Äôs decision to create a JobKeeper payment for workers and business cash flow measures would assist, there would still be ‚Äúsignificant disruption‚ÄĚ to tenancies, prime minister Scott Morrison said.
He urged landlords and tenants to work together.
We are expecting a press conference from NSW premier Gladys Berejiklian at 8am.
The NSW government is expected to announce $10,000 grants for small businesses that employ up to 19 people with a turnover of over $75,000 per year.
Even before the pandemic there were postponements. Before that, there were protests. From a large armchair positioned beneath his own portrait, the 82-year-old president of Guinea is not answering the key question preoccupying his country whether or not he wants to remain in situ until he is 94.
An indigenous woman in a village deep in the Amazon rainforest has contracted the novel coronavirus, the first case reported among Brazil‚Äôs more than 300 tribes, the Health Ministry‚Äôs indigenous health service Sesai has said.
The 20-year-old from the Kokama tribe tested positive for the virus in the district of Santo Antonio do I√°, near the border with Colombia, 880km (550 miles) up the Amazon river from the state capital Manaus, Sesai said in a statement on Wednesday.
Local communities flee as boundaries with Lake Chad become a war zone following ambush in which almost 100 soldiers died
The Chadian army that lost nearly 100 soldiers to a Boko Haram ambush a week ago has declared the Lake Chad borderlands a war zone, heightening fears that civilians will suffer an escalation in violence.
The streets of Afghanistan‚Äôs capital, Kabul, were packed on Friday; a hectic bustling in the markets and shops, pious whispers ringing from prayer gatherings at the mosques, the skies full of kites that children were flying.
But on Saturday the city of around six million people went into lockdown to stop the spread of coronavirus in one of the poorest and most war-torn countries in the world.
More than 130,000 Afghans have fled the coronavirus outbreak convulsing Iran to return home to Afghanistan amid fears they are bringing new infections with them to the conflict-ridden and impoverished country.
The huge spike in Afghans crossing the porous border from Iran, in one of the biggest cross-border movements of the pandemic, has led to mounting fears in the humanitarian community over the potential impact of new infections carried from Iran, one of the countries worst affected by the virus.
The health secretary wrote off ¬£13bn of NHS debt, promised 100,000 tests and acted like a grownup
For much of the week, it‚Äôs been as if the government has gone out of its way to appear wilfully clueless. First, the psychotically unstable Dominic Raab, then the pathologically untrustworthy Michael Gove, culminating with the shambolically underprepared Alok Sharma. History repeating itself first as tragedy, then as farce. It was as if the only real contingency plans the government had made were for the postponement of this year‚Äôs climate change conference. Sometimes, doing absolutely nothing proves to be entirely the right option.
But cometh the hour... There are some words I thought I‚Äôd never write. Like ‚ÄúThank God for Matt Hancock‚ÄĚ. But thank God for Matt Hancock. It seemed a high-risk strategy to send out the health secretary for the daily Downing Street press conference as it was only six days since he announced that he had contracted the coronavirus. And the official NHS guidelines is for anyone with symptoms to self-isolate for a week.
Countries have approached coronavirus testing in different ways, and in some places there was far earlier recognition than in the UK of the need to develop tests and kits and to have sufficient numbers stockpiled. Here is how some countries got ahead of the curve.
As coronavirus keeps us apart, I have developed a very wholesome thirst for the physical intimacy we used to have with friends and family
Lately, when I find myself reaching for my phone for a distraction, it‚Äôs no longer just to mindlessly swipe through Instagram stories and semi-ironically decipher my horoscope. Instead, I catch myself constantly returning to my camera roll. In particular, the photos where I‚Äôm touching my family and friends.
There‚Äôs the fuzzy Christmas party set of my colleagues and I, all cheek to cheek, craning our heads to get in a series of group selfies. There‚Äôs a backyard family lunch, me with my arm slung over my mum‚Äôs shoulder. There‚Äôs a day at the beach with my sister and her kid, us each holding a hand as we drag her back to the car. And there‚Äôs Mardis Gras night. It was just a few weeks ago but today the photos feel as though they belong in a history book. Friends and strangers covered in glitter and sweat, dancing close at a street party, arms wrapped around waists, exuberant kisses being planted on faces, all of us joyfully, drunkenly close to each other and vigorously engaged in whatever the opposite of social distancing is.
Despite his contradictory, ill-considered response to coronavirus, a growing chunk of Americans see a man in charge. But making himself the face of the crisis may yet backfire
The rise in Donald Trump‚Äôs approval ratings ‚Äď it would be misleading to call it a surge ‚Äď appears to have shocked his opponents. Critics in the Democratic party and the media have noisily condemned and ridiculed his handling of the coronavirus outbreak, as have some scientists and economists.
But it seems a growing chunk of the America public does not agree.
After Narendra Modi told Indians to 'forget what going out means' as the country attempts to slow the spread of Covid-19, millions of the country's poorest residents, from day labourers to homeless citizens, are bearing the brunt of the world's biggest coronavirus lockdown
As coronavirus lockdowns have been expanded globally, billions of people have found that they are now faced with unprecedented restrictions. We look at some of the extreme strategies governments are using to police their citizens ‚Äď from teargas and death threats to beatings and chemicals
Lockdowns have brought silence to some of the world‚Äôs busiest places. Transport hubs normally teeming with people such as New York‚Äôs Grand Central station or Istanbul‚Äôs Emin√∂n√ľ ferry docks are all but deserted. Reuters photographers captured the hush that had descended on some of the world‚Äôs best-known places on the same day, at noon
Australian academic, psychologist and author Lea Waters shares some tips for mindfulness during the coronavirus crisis. The video forms part of a multi-part series looking at ways we can all stay positive during the coronavirus crisis.
Boris Johnson has emphasised the importance of testing in battling the coronavirus outbreak in the UK. In a video posted on social media on Wednesday, the UK prime minister said it was a 'sad, sad day' as 563 more coronavirus-related deaths were announced, the largest day-on-day increase so far
The theatre and endoscopy staff at the Lewisham and Greenwich NHS Trust have thanked and applauded the general public for staying at home. In a video posted online, matron Vicky Oluwole says: 'We, the staff of Lewisham endoscopy theatres, are thanking you for clapping for the NHS. Now, we are clapping and saying thank you for staying at home'
New York governor Andrew Cuomo said he thought Americans would be living with the consequences of the coronavirus pandemic for a long time. ‚ÄėI don‚Äôt think we get back to normal,‚Äô Cuomo said. ‚ÄėI think we get to a new normal.‚Äô The governor also emphasised that states need to be better prepared for such crises because ‚Äėsomething like this will happen again‚Äô