Want a Web Site that Turns Lookie Loos into Buyers? Seven Passion Copywriting Tips


Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales?

If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. Some do not know the marketing language-what I call "Passion Copywriting." Before you call a Web master, check out a book writing or internet coach to help you pre-plan, create sales-pulling headlines, write your sales letter, and how to connect them so all information leads to sales on your order page.

If you already have a Web page, I'm sure you put your heart and soul into it, even paid someone big money to put it up for you. Yet, if your home page's copy speaks lackluster, then you may be ready for a makeover. You may have submitted to the search engines without receiving targeted hits and buyers either.

You only have 10 seconds to impress your "to be" buyer. Apply these "Passion Copywriting" tips for your refreshed Web pages:

1.Write dazzling home-page copy that grabs your visitors by the collar.

Compel them through benefit-driven headlines. Just listing your book, product, service, or ezine falls flat every time. Write copy that seduces your visitors to buy whatever it is you want to sell.

Appeal to their emotions. "After you use my services, you will feel as young as child playing in the surf." Or, use concrete benefits rather than general ones. Instead of reduce your stress; try "Create leap out of bed energy when you use this method."

2. Quote a client or customer using their testimonial.

In their own words, clients can give you a strong recommendation your visitors will believe. It will arouse curiosity enough that your visitor will keep reading to find out more.

3. Let your visitor know your financial success.

Tell a story of your success and how your client or customer can do the same thing when they follow your advice. Use specifics such as: Judy's Success

- Raised Web book sales from $75 to $3000 (8 mo) over $4500 in 2004.
- Increased book and Internet coaching clients from 7 to 17 in two months.
- Increased search engine placement to # 1 in Google, Yahoo and 35 others (8 mo) using "book coaching."
- Increased ezine subscribers 15-25 a day (total 3500)
- Listed on 3140 Web sites with a hyperlink back to my Web site where I sell my services and products

4. Present solutions for your visitor's problem or challenge.

When you pay attention to where your visitor is now, pull them in with a question on it. "Does your Web site have low sales?" Then, offer 3-5 solutions for it in bullet form. These benefits are the results of using your product or service. Benefits sell.

5. Speak to your audience's resistances.

In your sales letter say something like, you're probably thinking, it will cost big time to use my Internet marketing service. Or you already have 5 eBooks on this topic and haven't used them, so why should you buy my book? Then, handle each objection of why you are the only choice for this helpful skill.

6. Flatter your reader.

Describe the kind of client or customer you want. Tell why the way they think, work or feel is important to you. Forget the "I" in your sales copy. Always approach the "you."

7. Use power words to entice your reader to take action.

Lists abound in many books, but of course you can use the basic best: free, you, discover, new, latest, guarantee, money, secret, act now, save, how to, reveal and success.

Instead of passive words like is, was, has, have, use strong verbs that either give a visual or elicit an emotion. How will your customer feel after he uses your service? Or, How will her life look after she reads your book?

Now is the time to be bold and even outrageous, so your visitor will not say "ho-hum" and leave. The more your "Passion Copywriting" entertains, the longer your visitor stays to see more of what you offer. One big compliment "I found so much great information on your site, I stay 2 hours."

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com


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Fr Alec Mitchell
Manchester

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Visiting fellow, Kellogg College, Oxford

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Details of the people killed in the attacks in Barcelona and Cambrils

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In her diary entry one year on from the Olympics, Thaís Cavalcante says people are still struggling, caught between the economic crisis and everyday violence

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No nosso diario da vida um ano após os Jogos Olímpicos, Daiene Mendes pergunta como os moradores das favelas conseguem manter-se otimistas quando o Brasil não melhorou as suas condições apesar de todas as oportunidades de investimento

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Um ano após as Olímpiadas, Thaís Cavalcante explica que entre a crise economica e violencia vivida diariamente as pessoas ainda lutam para sobreviver no dia-a-dia

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Os Jogos Olímpicos determinaram como seria a qualidade de vida dos moradores de favelas da cidade. E com todo o gasto durante osJogos, já sentimos o impacto, pelas dificuldades financeiras e pela pouca valorização da cultura da nossa cidade.

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No nosso diario da vida um ano depois das Olímpiadas, Michel Silva diz que são necessárias políticas de longo prazo para melhorar a saúde, a educação e a segurança no Rio e não uma solução a curto prazo

Precisamos falar do Rio de Janeiro. No meu primeiro artigo, em agosto de 2015, profetizei: “Não estamos preparados para outro mega evento.”Recebi críticas de amigos dizendo que fui arrogante com as palavras. Mas acho que às vezes dói enxergar a triste realidade em que vivemos no Rio de Janeiro. Chegamos ao fundo do poço, tanto financeiramente quanto socialmente.

Os cariocas sofrem com a falta de planejamento do governo e as denúncias de corrupção que assola o cenário político nacional. O ex-governador do Rio de Janeiro, Sérgio Cabral, foi preso três meses após a Olimpíada por comandar uma organização criminosa que movimentou mais de R$ 220 milhões. O ex-governador já foi condenado a mais de 14 anos de prisão. Ele é réu em 12 processos relacionados às investigações conduzidas pela força-tarefa da Operação Lava Jato.

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In his diary entry one year on from the Olympics, Michel Silva says that only long-term public policies will improve health, education and security in Rio

We need to talk about Rio de Janeiro. In my first article for the Guardian in August 2015 , I said we were not ready for another mega event. I had some criticism from friends, who said such words were arrogant. But I think sometimes it hurts to see the sad reality of life in Rio. We hit rock bottom, both financially and socially.

Cariocas – natives of Rio – are suffering because of the lack of government planning and the allegations of corruption that plague national politics. The former governor of Rio de Janeiro state, Sérgio Cabral, was arrested three months after the Olympics for commanding a criminal organisation that took 224m reais (£54m) in bribes. He has been sentenced to more than 14 years in prison as a result of investigations conducted by the Lava Jato taskforce.

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In her diary entry on life in Alemão one year on from the Games in Rio, Daiene Mendes says the sports mega events did not bring security but more repression

A year has gone by since the Olympic Games. Only 147 of those 365 days ended without the residents of Complexo do Alemão hearing gunshots. After the promises of hope and the Games’ legacy of peace, 218 days were accompanied by a soundtrack of gunfire.

On 218 days we were afraid we wouldn’t make it home alive; we were scared to leave the house in case we were hit by a stray bullet; on 218 days we were afraid that the walls of our homes might be hit. To pretend that we were not in a war zone, the military police painted their armoured military tanks – popularly called caveirão, or “big skull” – white.

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Women of the Baiga tribe have traditionally been marked as a sign of identity. But as more girls go to school, they are starting to reject the practice, which they say is ‘painful and embarrassing’

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Transparency campaigners highlight alleged human rights abuses in Egypt as controversial conflict, stability and security fund comes under scrutiny again

The government is facing questions over transparency after almost £2 million in aid and defence funding was given to security projects in Egypt, including support for policing, the criminal justice system and the treatment of juvenile detainees.

The news comes with Egypt’s security forces under fire from human rights groups for routine disappearances, the torture of detainees, and the jailing of political opponents and journalists.

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Terrorists chose to attack one of the great glocal cities this week. But Barcelona’s past has made it resilient

Last June, Barcelona commemorated the 30th anniversary of the last major terrorist attack the city had suffered. A bomb placed in the basement of a popular superstore, Hipercor, by Eta, the Basque terrorist group, killed 21 and left scores of other shoppers wounded. Eta terrorism was seen as a Spanish affair and the victims were all Spaniards.

Last Thursday, 30 years later, the city centre was hit by terror again. A similar number of casualties have been caused by the criminal act, only this time the victims were from 35 nationalities. These days Eta is mercifully inactive, terrorism is a global affair and Barcelona is one of the most cosmopolitan cities in Europe. No one was surprised at the number of foreign victims.

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The UK has punched above its weight in court decisions. Such influence will be surrendered as Brexit becomes a reality

Why exactly is the European court of justice (ECJ) the subject of such unrelenting vilification by the Brexiters? To lawyers familiar with the court’s judgments, this has always been something of a mystery.

This is, after all, the court that ruled that the European Central Bank was wrong to insist that euro clearing houses should be based in the eurozone. A triumph for the City of London.

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Many view Zimbabwe’s first lady as opportunistic, greedy and selfish. But could her motivation be far more about survival?

At the heart of Grace Mugabe’s extraordinary journey from struggling single mother to the most powerful woman in Zimbabwe is a love story.

Related: South Africa considering granting immunity to Grace Mugabe

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The loss of Trump’s chief strategist is a triumph for Jared Kushner and the White House’s ‘New York’ faction. But that doesn’t mean the end of Bannonism

From the moment Steve Bannon compared himself to Thomas Cromwell in the court of the Tudors and Darth Vader in the Star Wars saga, his demise was perhaps historically preordained. Cromwell fell out of favour with Henry VIII and was beheaded for treason, while Vader was fatally wounded while saving Luke Skywalker from the Emperor’s lightning bolts.

News that the White House’s chief strategist and chief ideologue is the latest to get the chop in what has become a West Wing bloodbath will be cheered by those in America and around the world who saw him as the personification of Donald Trump’s dark and dangerous populism. That came boiling to the surface during last Saturday’s deadly violence in Charlottesville, Virginia and when Trump failed to condemn the neo-Nazis and Ku Klux Klan members who had come to that city to protest the removal of a Confederate monument.

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The former chief strategist’s career arc took him from media activist to shadow adviser to campaign executive and then an office in the West Wing

With his departure Friday from the White House, former chief strategist Steve Bannon’s career arc completed its steep climb and descent which took him from media activist to shadow adviser to campaign executive and then an office in the West Wing.

Related: Before Bannon, a timeline of Trump administration firings and defections

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The president has let us all down in his response to Charlottesville. But let’s stop imagining that Trump’s reaction to this horror is an anomaly - it’s not

I don’t have anything uplifting or insightful to say on Charlottesville that hasn’t already been said. I do want to point out, though, that as we hear again and again that white supremacist terrorism and Trump’s reaction to it is not how most Americans or Republicans think, these polls prove that wrong.

A full 67% of Republicans approve of Trump’s message after Charlottesville, in which he blamed “many sides” for violence and later equated counter-protesters to neo-Nazi and white supremacist terrorists. Another poll showed that six in ten people who approve of the president say there is nothing he could do that would change their level of support.

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The van narrowly missed us. Although I was left with little more than a bruise, the events in Barcelona reminded me how precious life is

I woke up this morning early. I normally don’t wake early. We set our alarm for 6:30 to get to the airport, as we’re flying home from Spain today. Today I don’t need an alarm because I have my own internal alarm: it went off sometime before 5pm yesterday and it’s still ringing. I check my husband and son are beside me: they are safe.

I get up to go the bathroom and the bruise on my thigh makes it slightly sore to walk. This is my war wound. A physical reminder of what happened yesterday in Barcelona. It’s about 4in long and 2in wide, bright purple and hard to touch. It’s quite unremarkable and a small price to pay. In some ways it’s a comfort. It reminds me that I am not crazy, that what happened yesterday was real. It is a temporary tattoo and will be gone very soon. I would imagine the emotional bruise will last a little longer.

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Country has been on its second highest alert since 2015, and Catalonia has a reputation as a meeting place for radicals

Images of the aftermath of the attack on Barcelona’s most famous street on Thursday will stir different images in the minds of different people. For those in France and the UK, they will be reminders of the attacks on the Promenade des Anglais in Nice and on Westminster Bridge in London.

For many Spaniards, they will bring back memories of 11 March 2004, when 191 people were killed and more than 1,800 others injured in a series of train bombings in Madrid carried out by al-Qaida.

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It is impossible to make cities 100% safe from attacks with vehicles, but authorities can still do much to mitigate the threat

Can you make a city safe against terrorists using vehicles as weapons? No, is the short answer, no more than you can against terrorists using other everyday items to execute attacks.

But authorities can do much to mitigate the threat, at least to some obvious targets. With hindsight, officials will be regretting not moving faster to boost security measures on Las Ramblas boulevard, packed with tourists on a sunny August afternoon, after vehicle attacks elsewhere in Europe since last year.

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An estimated 40,000 protesters marched against a ‘free speech rally’ in Boston on Saturday. Police formed a cordon around those attending the rally for fear of a repeat of the events in Charlottesville, Virginia

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A selection of photo highlights from around the world, including tributes to the victims of the Spain attacks

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A Boston rally to mark one week since the Charlottesville far-right event at which an anti-fascist protester was killed drew thousands of counter-protesters decrying hate speech

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Police searched two addresses in the town of Ripoll, 60 miles (100km) north of Barcelona, in their hunt for terror suspects involved in Thursday’s attack

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A video has emerged appearing to show Russian police pinning down a man they suspect of wounding eight people in a knife attack in the Siberian city of Surgut.

Russian authorities are ‘investigating attempted murder’, according to a spokesperson, but it is not clear whether the incident was terrorism-related

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Jared Tucker, from California, was in Barcelona with his wife to celebrate their first wedding anniversary. The couple were on a tour of Europe and had been enjoying drinks on a pavement cafe when the attackers struck

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Steve Bannon has been a naval officer, an investment banker, a film producer and an executive at Breitbart News. He was made Donald Trump’s chief strategist and was arguably the most influential man in the White House, but has now been removed, ending his highly contentious career at the center of the Trump administration

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Witnesses to the van attack in central Barcelona describe the events that led to the deaths of 13 people in the popular Las Ramblas area of the city. Scores of people were injured in the incident, 17 critically

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