Do you run a business that seems to run you? It does not have to be this way. There are 7 keys that can improve your business results and help you achieve success with much less stress.
1 Take Charge
The first key is to realise that success will not just happen, it is up to you to make it happen. Successful people claim to be in control. They refuse to be victims. They accept responsibility for the results their business achieves and take the blame themselves if things go wrong. When we are in control we can choose what to do. We can't always control the situation but there are two things we can control - our attitude and our skills. We can get stronger, we can get smarter, we can get better at all the skills we need to run our business. We can take charge of ourselves and our business and change the results we are achieving.
2 Know Where You Are Going
Without having specific goals, business owners often find working in the business becomes an endless drudgery. If being in business is not exciting, enjoyable and rewarding, then why be in it? It is exciting and rewarding for the few who are really successful. The difference is that they have a clear idea of where they are going and each day they can see their business making progress towards their clearly defined goals.
If our goals are not clearly defined it is easy to become like the mouse on the treadmill. We can expend a lot of effort going nowhere. All we can do is react to the pressures the business creates. The second key is to decide where you are going. When you know where you want your business to go, you can determine what needs to be done to get there. Doing these things creates excitement and enjoyment. Instead of struggling on with meagre rewards, we can make progress towards success in a steadily growing and entirely planned way.
3 Spread The Word
You will never succeed by keeping your business a secret. You need to spread the word to let people know about your unique products or services. With many small businesses, there is a tendency to be reactive. If sales slow down, you decide to advertise to address the situation. When work picks up, advertising is stopped. The result of this approach is haphazard advertising which produces haphazard results. Rather than haphazard advertising, a planned advertising and promotion strategy can be applied to address specific goals.
Instead of one broad objective of "getting more sales", strategies can be developed in three areas. Firstly strategies should be developed to actively encourage word of mouth and a system for generating referred leads. Secondly, planned advertising approaches are needed to generate a steady flow of new enquiries. Thirdly, strategies can be developed to increase the value and frequency of purchases from existing customers. Marketing must not be left to chance. The third key is to spread the word, by developing planned, consistent and effective advertising and promotional systems and strategies.
4 Do What You Do So Well They'll Come Back And Bring Their Friends
The difference between the truly successful business and the average business is that successful business' leaders live, breathe and preach quality, where the average business' leader only pays lip service to it. There are many companies that have built their reputation on the quality of the service they provide as much as the product they sell. Even if we haven't been, I'm sure we all know the reputation Disneyland has for the quality of the experience of a visit there. The title of this key is a quote (paraphrased) from Walt Disney. This man lived and breathed this attitude and accepted nothing less from his employees. The outworking is that standards and procedures are established so that employees know what is expected of them in every situation, particularly in an interaction with a customer. Delighted customers come back with their friends.
5 Train Your People To Do It Better Than You
When we start a business based on our own unique skills, we have a difficult choice when we get too busy to cope with all the work our expertise has created. We need to spread the load by employing others to do some of the work. This is the critical point in the business' development. If the business owner gets this right, the future of the business is assured, but if it goes wrong, the business is doomed.
Many business owners wish they could clone themselves. They are unable to find anyone who can work as well as they do. Usually there has been some resistance to this move, but eventually the need becomes obvious. Business growth is always stifled by the owner hanging on to the work they enjoy. Having made the choice to grow, the key to unlocking this potential is to train the new people to be better than yourself.
6 Keep The Score
The greatest danger in a growing business is for the owner to lose control. This fear causes many to choose to stay small because they do not want the worries of growing too big.
WHAT YOU MEASURE YOU CAN IMPROVE!
A business' performance needs to be managed and controlled. So many business owners worry about getting the work done, but they don't measure results, they don't keep score. Keeping the score indicates how well the business is going towards achieving its goals. If performance is behind expectations, steps can be taken to improve. If the score was not kept, no one would ever know that performance was substandard, and the goals would quite likely never be reached.
7 Celebrate Your Victories
Regeneration of our physical and emotional resources comes when we celebrate victories. One of the problems we have in small business is that we think we are too busy to take time off to celebrate. Even if we just get away from the business and relax, we come back rejuvenated and are usually able to tackle our work with a renewed vigour. Imagine how inefficient it becomes, using a battery powered machine, if we keep on working harder and harder to get the work done and never stop to recharge the batteries. If we don't stop at times to recharge our batteries we keep working hard but become totally ineffective.
When we plan our future and set goals it is easy to determine when to celebrate. Without goals to achieve, we can keep on working until it becomes a drudgery. Celebrations put excitement into what we do.
Implementing the 7 keys to unlock the profit potential in your business could be what you need to end the frustration you feel from trying to build your business but seeming to take one step forward and two steps back. These are the keys to freedom from the daily grind of business pressure, the keys to gaining the rewards you deserve from the efforts you put in. It is up to you to take hold of the keys and unlock the hidden profit and excitement that is the potential your business holds.
Greg Roworth is a business consultant and author of "The 7 Keys to Unlock Your Business Profit Potential." With over 25 years practical experience in business ownership and management, Greg has, over the last 12 years, worked with hundreds of small and medium size enterprises, assisting the owners to grow their business profitably and at the same time reduce their stress levels. His successful business development program results in development of a business that works so well that the owner doesn't have to.
Buy "The 7 Keys" book online at www.progressivebusinesssolutions.co.nz">http://www.progressivebusinesssolutions.co.nz or check out the list of free resources and quality business building articles on our Free Resources page.
The parts of Spain entering Phase 1, according to El Pais, include:
âThe regions of Madrid, Castilla y LeĂłn and Valencia, as well as most of Catalonia and the provinces of Ciudad Real, Toledo, Albacete, Granada and MĂĄlaga.â
Spain is easing lockdown restrictions today, with the country entering Phase 1 of the relaxed restrictions, while some parts will enter Phase 2, which is more relaxed.
The El Pais newspaper has detailed the differences between the two phases:
Under this stage of the deescalation plan, building work in properties that are being lived in will no longer be prohibited, while the opening of shopping malls will be made more flexible. Stores in malls will be able to open provided that they measure under 400 square meters, or they demarcate an area of that size for customers. They will also require an independent, direct access point from outside of the shopping mall in which they are located.
Local councils will be able to establish access limits and control the number of people on beaches in order to guarantee a two-meter distance can be observed, as well as establishing time limits both on the sand and in car parks. The order specifies that access to beaches must always be free of charge. To calculate the maximum capacity of a beach, each bather is considered to occupy approximately four square meters.
President Donald Trump has further limited travel to the US from the worldâs coronavirus hotspots by denying entry to foreigners coming from Brazil, which is second to the US in the number of confirmed cases.
Trump had already banned certain travellers from China, Europe, the United Kingdom and Ireland and, to a lesser extent, Iran. He has not moved to ban travel from Russia, which has the worldâs third-highest caseload, approximately 20,000 fewer than Brazilâs.
The worldâs largest pharmaceutical companies rejected an EU proposal three years ago to work on fast-tracking vaccines for pathogens like coronavirus to allow them to be developed before an outbreak, the Guardian can reveal.
The plan to speed up the development and approval of vaccines was put forward by European commission representatives sitting on the Innovative Medicines Initiative (IMI) â a public-private partnership whose function is to back cutting-edge research in Europe â but it was rejected by industry partners on the body.
Less than three years since a crackdown against Rohingya, troops are again accused of war crimes â this time against Rakhine Buddhists
Kyaw Thu* waited until night fell before taking his family to the bank of a river not far from their village. While millions across the world were told to remain at home to stay safe from the coronavirus pandemic, he and his neighbours were forced to flee.
That night in March, he recalls, residents from Tin Ma village, in Rakhine state, clambered anxiously into boats, crossed the river, then trekked through foothills to seek refuge in the relative safety of a nearby town. No one switched on a torch or even lit a cigarette for fear of drawing the attention of Myanmarâs army.
Leader says she can feel âquite a decent shake hereâ as the 5.8 quake strikes during a live interview
New Zealandâs prime minister, Jacinda Ardern, has developed a reputation for keeping her cool in the face of a crisis. But an earthquake first thing on Monday morning as she was interviewed live on television seemed like an unusually trying way to start a week.
âWeâre just having a bit of an earthquake here,â Ardern told Ryan Bridge, a host for Newshubâs AM Show, live on air. Casting her eyes to the ceiling of the room she was standing in at New Zealandâs parliament in Wellington, she remained in place as the television camera jolted.
Remnants of ex-Tropical Cyclone Mangga whip up 100km/h wind gusts, dust storms and heavy rain as Perth and stateâs south prepares for onslaught
Some 50,000 homes in Western Australia are still without power as the state continues to be battered by wild weather for a second day in a row, in a ârare eventâ described as a âonce-in-a-decadeâ storm.
The state has experienced the wildest autumn weather in years, as the remnants of ex-Tropical Cyclone Mangga collided with a cold front and trough, whipping up gusts of about 100km/h.
Foreign minister accuses Washington of damaging relationship with Beijing
The prospects of a trade war between China and the western economies ratcheted up on Sunday as Beijing accused the US of pushing relations towards a ânew cold warâ.
âChina has no intention to change, still less replace the United States,â Chinaâs foreign minister, Wang Yi, said on Sunday in the latest escalation in tensions between the worldâs two largest economies. âItâs time for the United States to give up its wishful thinking of changing China and stopping 1.4 billion people in their historic march toward modernisation.â
Judge Robert Hinkle says current law is unconstitutional but his ruling is likely to face Republican challenge in key battleground state
A law in Florida requiring felons to pay legal fees as part of their sentences before regaining the vote is unconstitutional for those unable to pay, or unable to find out how much they owe, a federal judge has ruled.
Israeli PM could face more than a decade in prison if convicted in three separate cases
Defiantly railing against attempts to âoverthrowâ him before donning a face mask to enter court, Benjamin Netanyahu sat for the first day of his high-profile corruption trial, which threatens to put Israelâs longest-serving leader behind bars and open deep divisions within the country.
Speaking in the corridors of the courthouse ahead of the hearing, Netanyahu decried police and prosecutors he accused of attempting to topple him. âWhen there is a strong rightwing leader like me, everything is permitted to bring him down,â he said, flanked by loyal ministers. âThis is an attempt to overthrow us.â
Streaming service must convince podcast listeners to switch from their favourite app
Joe Rogan, the comedian, MMA commentator and podcaster, may seem an unlikely prospect for becoming the worldâs highest paid broadcaster. But after signing an exclusive deal with Spotify, that is what he may have become, marking a new era for podcasting in the process.
To much of the world, Roganâs name is most associated with the periodic furores that erupt from the marathon interviews around which his podcast is structured.
Bushfires and Covid-19 highlight connection between human health and natural world, states letter by almost 200 doctors and scientists
Leading health professionals, including a Nobel laureate and a former Australian of the Year, say the government must put human health âfront and centreâ in a new generation of environment laws in the aftermath of the Covid-19 and bushfire crises.
The Nobel prize-winning immunologist Peter Doherty and the epidemiologist and former Australian of the Year Fiona Stanley are among 180 professionals who have warned the government that Australiaâs âfailingâ environmental laws will fuel further public health crises.
The Senakw development aims to ease the cityâs chronic housing crisis â and to challenge the mindset that indigeneity and urbanity are incompatible
The scrubby, vacant patch beneath the Burrard Street Bridge in Vancouver looks at first glance like a typical example of the type of derelict nook common to all cities: 11.7 acres of former railway lands, over which tens of thousands of people drive every day.
This is not any old swath of underused space, however. Itâs one of Canadaâs smallest First Nations reserves, where dozens of Squamish families once lived. The village was destroyed by provincial authorities more than a century ago.
Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence market
The futuristic lobby of the new Amazon building in Hyderabad feels as though it should have a permanent orchestra blasting out Also Sprach Zarathustra. The scale is intended to awe. A large slogan on a wall suggests the company is âDelivering smilesâ. The only sound that rises above the hush is a synthesised beep, coming from a giant screen playing a video of the campus at various stages of its construction.
Built on nine acres in this Indian cityâs financial district, it is Amazonâs single largest building globally and the only Amazon-owned campus outside the US. It can house over 15,000 employees, but its size is its main architectural feature: it resembles the same cube of glass steel and chrome seen in corporate offices across Hyderabad, though a flash of magenta reflected in one of the top floor windows, from a billowing sari across the road, is a nice Indian touch.
Minibuses that run on Friday evenings and Saturdays buck stateâs religious restrictions
Tel Aviv is one of Israelâs most dynamic cities, but the latest local craze could appear fairly humdrum to outsiders â a bus service that runs at weekends.
Packed 19-seat minibuses fill up fast with passengers, who excitedly gossip about the new routes. People patiently queue at bus stops, knowing they might have to wait for two or three buses to pass before there is a space. Still, they are upbeat. âItâs a pleasure,â said Ben Uzan, a 30-year-old electronic engineer. âItâs a blessed initiative.â
The Garbage Cafe in Ambikapur, India, is helping to tackle the countryâs plastic waste problem â and their novel idea is catching on
On bad days, when his employer made some excuse for not paying him his paltry daily wage, Ram Yadavâs main meal used to be dry chapatis, with salt and raw onion for flavour. Sometimes he just went hungry. For a ragpicker like him, one of the thousands of Indians who make a living bringing in plastic waste for recycling, eating in a cafe or restaurant was the stuff of fairytales.
But last week, Yadav was sitting at a table at the Garbage Cafe in Ambikapur, in the state of Chhattisgarh, over a piping hot meal of dal, aloo gobi, poppadoms and rice. He earned the food in exchange for bringing in 1kg of plastic waste. âThe hot meal I get here lasts me all day. And it feels good to sit at a table like everyone else,â he said.
In 1982, a tearaway called Courtney Love blazed into the city, intoxicated by its exploding post-punk scene. We reveal the feuds, filched raincoats and grotty flats that set her on the path to stardom
If you were in Liverpool in 1982 and had a habit of wandering down Mathew Street, perhaps on your way to Probe record store, you are likely to have seen Courtney Love. She was 17 and living in the city, having been invited there by Teardrop Explodes frontman Julian Cope. Probe was one of her favourite places to go â if not to buy records, then to sit outside on the steps, drinking cider with her friend from back home in America, Robin Barbur.
A hundred yards from Probe was the site of Ericâs. From 1976 to 1980, Ericâs had hosted everyone from the Ramones to Joy Division. One band formed by the venueâs regulars was Big in Japan with lineups including Jayne Casey (later of Pink Military), Bill Drummond (later of the KLF), Holly Johnson (later of Frankie Goes to Hollywood) and Ian Broudie (later of the Lightning Seeds). âWe were the most damaged children society turned out that year!â recalls Casey. âAnd we just happened to be on stage together.â
Ayaz Hussain becomes sixth person charged with the murder of law student killed in drive-by shooting
A sixth person has been charged with the murder of a 19-year-old law student who was killed in a drive-by shooting.
Four men and a woman have already been charged with the murder of Aya Hachem, who was gunned down as she walked to a supermarket near her home in Blackburn on Sunday 17 May, and the attempted murder of Pashar Khan, who police believe was their intended target.
I vowed to spend the coronavirus quarantine focused on looking inward. Then I went on one virtual date and everything changed
Lying comfortably on her back, Allie looks up into my eyes and graces me with another one of the big smiles that Iâve quickly grown to cherish since matching with her on the dating app Hinge last week. Itâs our third date. The first two went exceedingly well, with seamless conversation uncovering like-minded worldviews, agreeable senses of humor, and even some respective vulnerabilities. By this point, as the third-date rule dictates, getting a little randy was natural.
âI was wondering how long it was going to take me to get you into bed,â I say, sparking a laugh, considering our current circumstances.
Move on owner of Dunk Island comes after company failed to make $3m in loan repayments to IPO Wealth Fund
More than $85m that retirees have poured into a fund controlled by Dunk Island owner Mayfair 101 is at risk, after receivers were appointed over more than a dozen companies in the group.
The Victorian supreme court appointed Nicholas Giasoumi and Hamish MacKinnon, of Dye & Co, as receivers of the companies on Friday after Mayfair 101 failed to make $3m in loan repayments to the IPO Wealth Fund.
As Britain takes its first small steps out of lockdown, there is one group of people quietly wishing that it wouldnât.
For many asylum seekers, the two-month hiatus has meant reprieve. Freed from detention centres, liberated from the threat of imminent deportation and no longer obliged to report to the Home Office, many have welcomed the relief. And all this at a time when the general population have learned something of what it is like to live with severe curbs on civil liberties.
Tweet showed 12 male political leaders after Ghani promised women would be involved in high-level decision-making
People in Afghanistan protested on social media that no women were present at a high-level government meeting, despite assurances from the president that they would be involved in important decision-making roles.
The outcry followed a tweeted photo of a meeting of 12 political leaders at the presidential palace â all of them men.
In San Luis PotosĂ, cases of Covid-19 are rising, but not everyone is taking lockdown seriously. Photographer Mauricio Palos looks at how the outbreak has affected his home town
In San Luis PotosĂ, a city in central Mexico, some people believe the coronavirus is an invention by the government. They are sharing memes, videos and recordings with misinformation, in which people tell you that in the hospitals they drain the fluid from your knees and planes spray the city with the virus at night.
Millions of people in the Philippine capital, Manila, have spent more than two months under lockdown. The densely populated city, once notorious for its heaving traffic, has been transformed into a ghost town. Residents who do not perform essential work have been asked to stay at home and are barred from leaving their neighbourhoods. Rights groups have warned over the brutal manner in which the restrictions have been enforced. In one instance, curfew violators were put in dog cages, while others have been forced to sit in the midday sun as punishment. President Rodrigo Duterte has told police they can shoot anyone deemed to be causing trouble during the lockdown.
Last week, the government announced an extension of the lockdown until 31 May, making it one of the strictest and longest quarantines in the world.
The president believes he alone can negotiate away nuclear weapons and win a Nobel prize â but he has quit three treaties and gutted his administration of experts
The Trump administration signaled this week that it was ready to get back in the business of nuclear arms control. A newly appointed envoy, Marshall Billingslea, made his first public remarks to announce talks with Russia are about to resume.
âWe have concrete ideas for our next interaction, and weâre finalizing the details as we speak,â Billingslea said.
In 1981, a virus that had jumped the species barrier some decades earlier to infect humans began to wreak havoc among the gay community in San Francisco and New York. A taskforce was set up to study the cause of this disease, and it took a few years to identify HIV as the definitive cause of Aids and its genome to be sequenced, and nearly 15 years before a cocktail of drugs meant that having an HIV infection was no longer a certain death sentence.
Forty years later, the cause of the Covid-19 outbreak in Wuhan was identified as a new coronavirus Sars-CoV-2, and its sequence determined in a matter of weeks. That, in turn, paved the way for a sensitive test for infection and, now, antibody tests for people who may have had the disease. That we know so much in such record time is due to sustained international investment in science.
Covid-19 is natureâs way of making bad situations worse. From the moment it turned the world upside down, you could have predicted that the Chinese Communist party would have arrested whistleblowers and covered up the threat to humanity. Itâs what it does best, after all.
You would not have needed mystical powers to divine that Viktor OrbĂĄn would have used a pandemic as an excuse to turn Hungary into the European Unionâs first dictatorship. Nor did it take a modern Nostradamus to foresee that, if you put men who care nothing for competence, complexity, or the difference between truth and falsehood in power, you will live to regret it. Or in the case of tens of thousands who trusted Donald Trump and Boris Johnson, die needless deaths.
The former president, the most popular politician in America with a huge social media following, can bolster the Democratic nominee with key groups and drive voter registration
Former president Barack Obama has dipped his toes into the 2020 presidential campaign recently and is positioned to do more in the coming months as Joe Bidenâs effort to defeat Donald Trump gathers steam.
Interviews with about a dozen Democratic strategists, officials and people close to Obama indicated members of the party want the popular former president to use his powerful online presence and focus on rallying key Democrat constituencies that are critical to a Biden victory.
Jair Bolsonaro swore 34 times during a two-hour cabinet meeting some think could help bring his four-year term to a premature end. Brazilians are horrified by their president's lack of focus on Covid-19, which has killed more than 21,000 people
Hong Kong police used teargas, pepper spray and water cannon on crowds as thousands rallied against Beijingâs declaration that it intends to impose national security laws on the semi-autonomous region â a highly criticised move because of the 'one country, two systems' rule.
At least 120 people were arrested, according to police, in one of the biggest gatherings in the country since the beginning of the coronavirus pandemic as the proposed law, banning subversion, separatism, and acts of foreign interference on Hong Kong, is to be approved next week at Chinaâs National Peopleâs Congress
Muhammad Zubair, one of two people who survived a plane crash in Pakistan, has described his escape from the burning aircraft after a second failed attempt to land in Karachi on the eve of the Muslim festival of Eid. The Pakistan International Airlines Airbus A320 with 99 passengers and eight crew members onboard crashed into a crowded residential district on Friday afternoon
Kayleigh McEnany appeared to accidentally reveal Donald Trump's private bank details while displaying evidence of the president's $100,000 donation to efforts to rein in the coronavirus. McEnany announced Trump would donate his quarterly pay cheque, and when she held up the cheque for White House reporters, Trumpâs banking details were not obscured
Donald Trump has demanded that states reopen churches, synagogues and mosques for in-person services, threatening to 'override' governors who refuse. The president said he was identifying houses of worship as 'essential services' and suggested he was correcting the 'injustice' that liquor stores and abortion clinics had reopened in some states while places of worship had not
A rare white grizzly bear has been spotted in Canada's Rocky Mountains. According to experts, the colouring is the result of a recessive gene in the cub â not albinism. Local wildlife officials have known about the white grizzly since 2017, but Cara Clarksonâs mobile phone video of the bear, which went viral, marks the first time the public has caught a glimpse of the predator
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