7 Steps Toward a Better Website


Creating a website is one thing, making it better is another. Matt shares 7 steps to help you gain a better website.

1. Update your content. Stale content will certainly drive your regular visitors away. Add fresh content at least twice a week; couple relevant feed with ezine articles if you are not particularly adept at writing.

2. Swap out pictures. Freshen your photographs regularly. Add new pictures, toss old ones that are no longer relevant.

3. Overhaul your site. No, you need not gut your site, instead create a new template and move your current information over. Do this at least once per year.

4. Add a forum. If your site is geared toward one particular topic, consider adding a forum to generate additional traffic. Count the cost as forums can be real time eater.

5. Add a storefront. OS Commerce offers a free, easy to use storefront. Couple it with Paypal, hire a dropshipper, and you are ready to go.

6. Go after advertisers. Besides the usual PPC schemes, sell banner advertising space to companies. Make sure the ads are relevant to your visitors.

7. Run contests. Give something away on a regular basis and your guests will know that you have a "happening" site.

By being proactive with your site, you will gain a regular supply of new visitors, retain your regulars, and make some money in the process. Keep your site interesing, informative, and fun; grow what you own or risk getting beat out by someone much more motivated than you.

Matt regularly refreshens his 15+ sites and he constantly is looking for ways to generate new traffic. Samples of two of his sites are here:

www.integrityflightcrews.com">http://www.integrityflightcrews.com

www.aviationemploymentboard.net">http://www.aviationemploymentboard.net


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As the second day of the US government shutdown wore on, there appeared little sign of progress. As both parties blamed each other, the White House went on the attack.

Related: US government shutdown: anniversary of Trump inauguration marred by chaos

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Oxfam calls for action on gap as wealthiest people gather at World Economic Forum in Davos

The development charity Oxfam has called for action to tackle the growing gap between rich and poor as it launched a new report showing that 42 people hold as much wealth as the 3.7 billion who make up the poorest half of the world’s population.

In a report published on Monday to coincide with the gathering of some of the world’s richest people at the World Economic Forum in Davos, Oxfam said billionaires had been created at a record rate of one every two days over the past 12 months, at a time when the bottom 50% of the world’s population had seen no increase in wealth. It added that 82% of the global wealth generated in 2017 went to the most wealthy 1%.

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Witnesses describe scenes of terror at Intercontinental hotel during attack that killed at least 18 including 14 foreigners

Witnesses to a terrorist rampage at a luxury Kabul hotel have described guests being sprayed with bullets as they ran, whole floors engulfed in flames and a security team that fled “without a fight” from gunmen in army uniforms.

Thick smoke billowed from Kabul’s Intercontinental hotel on Sunday as Afghan and western security forces regained control of the building after a 14-hour siege involving dozens of hostages including foreigners. Some guests tried to escape the carnage and a later fire by using bed sheets to climb down from balconies.

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Homicide rate surpasses that from peak year of country’s drug war in 2011, official figures show

Mexico recorded more than 29,000 murders in 2017, the highest annual tally in decades, government figures have shown.

The country has struggled with years of violence as the state has battled drug cartels that have increasingly splintered into smaller, more bloodthirsty gangs.

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Thousands gather at St Joseph’s Church to pay their respects to Irish pop star and Cranberries lead singer

Thousands have gathered in Limerick to remember the life of the Cranberries frontwoman Dolores O’Riordan, who died last week in London.

Fans young and old, many clutching white roses and daffodils, streamed into St Joseph’s church in the city for a public reposal on Sunday.

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Martin Schulz’s speech greeted with sarcastic applause and ovations for party leader’s critics

Germany has inched a step closer to forming a new government after the centre-left Social Democratic party (SPD) gave its lukewarm endorsement for a renewed Angela Merkel-led “grand coalition”.

At a special SPD congress in Bonn that welcomed a speech by the party’s leader, Martin Schulz, with sarcastic applause and saw standing ovations for his fiercest critics, 56% of the party’s delegates voted in favour of moving on to the second and final stage of coalition talks with Merkel’s centre-right Christian Democratic Union (CDU).

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Move follows intense aerial bombardment of enclave, with Kurdish militias shelling Turkish border province in response

Turkey said it had begun a ground incursion into the Kurdish enclave in Syria known as Afrin a day after intense aerial bombardment that signalled the opening of hostilities in a new phase of Ankara’s involvement in the war across the border.

Related: Recep Tayyip Erdoğan's risky gamble could quickly turn sour | Simon Tisdall

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Online service launched for flagging up instances as concern grows about rise of phenomenon

The Italian government has launched an online service aimed at cracking down on fake news, which experts say has become an increasingly worrying phenomenon in the country.

People can report what they think might be fake news via a “red button” system on the website of Italy’s postal police, the division that tackles online crime.

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A year to the day after Trump took office, government goes into shutdown as nationwide protests take aim at his divisive presidency

Donald Trump’s first anniversary in office was marked by the turbulence and division that have defined his presidency, with a government shutdown and protests in cities across the country.

Related: Failed deal over Dreamers at the heart of US government shutdown

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Riots in Tunisia echo the events of 2011, when unrest swept the Middle East

When the people of Balta wanted to protest, they had to leave town. “This place is so small that blocking the road is like sitting in your own hall – no one notices,” said Wathik Balti, a 19-year-old student.

So in December, they headed to the nearest motorway, where dozens of them blocked an important junction for hours and called on the government to do something about the lack of jobs, the chronic corruption and the faltering public services that blight the picturesque village.

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As the country’s economic problems mount, towns and cities have been hit by an outbreak of looting and violence

Amid desperate food shortages Venezuelans are picking up new survival skills.

On the night of 9 January, for example, a hungry mob took just 30 minutes to pick clean a grocery store in the eastern city of Puerto Ordaz. By the time owner Luis Felipe Anatael arrived at the bodega he’d opened five months earlier, the looters had hauled away everything from cold cuts to ketchup to the cash registers.

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A spokesman for the YPG, which Turkey wants to clear from the area, says 10 people were killed

Turkish jets have bombed the Kurdish-controlled city of Afrin in northern Syria, as the president, Recep Tayyip Erdoğan, promised to expand Turkey’s military border operations against a Kurdish group that has been the US’s key Syria ally in the war on Islamic State.

The raids came on the heels of a week of threats by Turkey, promising to clear the Kurdish People’s Protection Units (YPG) from Afrin and its surrounding countryside, also called Afrin. Turkey’s military is calling the campaign Operation Olive Branch.

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German party’s younger members think coalition would be disastrous move

Germany’s young social democrats are demanding a clean break with Angela Merkel’s conservatives before a crucial vote on Sunday that will decide the country’s political future.

The SPD leadership, which unanimously backs entering a “grand coalition” with centre-right parties (the so-called GroKo), and the youth wing of the party (the Jusos) were making last-ditch scrambles for support on Saturday among the 600 delegates eligible to vote at a special party conference in Bonn. The deal they are voting on has the potential to topple both Merkel and SPD leader Martin Schulz.

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Rolling coverage as protests against the president get under way – and Washington remains in grip of a government shutdown

We’re going to close our rolling coverage of the second Women’s March protests and the government shutdown with a summary of the day’s events.

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With the highest house prices in the world, and most of its land unbuildable, the city has found a new way to expand – by moving facilities into caves in the mountains

There is a particular bridge in Hong Kong that offers spectacular views: the mouth of a river on one side, and near-identical rows of white apartment blocks and mountains on the other.

No matter where you look, though, you can’t escape the stench of sewage. It wafts up from the treatment plant at Sha Tin, originally built on the city’s fringe but now very much part of Hong Kong, as relentless development has pushed the city outward.

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Hundreds queued for today’s release – with the €180 shoes doubling as €700+ transport tickets, it wasn’t just the usual sneakerheads

Outside Overkill, a hip shoe store in Berlin’s Kreuzberg district, breakfast is being served: Mettbrötchen, minced raw pork on a bread roll. “This isn’t a hipster breakfast,” explains Julian Kalitta of Overkill. “It is typical old-school Berlin – something you can imagine one of the city’s tram drivers eating before work.”

It’s a fitting treat for the hundreds of people who have camped out in the snow, some since Saturday, waiting for the limited release of 500 pairs of the new EQT Support 93/Berlin shoe – an unlikely collaboration between Adidas and BVG, the city’s transport company.

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The Trump name is being scrubbed off skylines from New York to Toronto to Rio as the brand backfires

It takes all of 30 seconds for the doorman at Trump Place to kick me out of the building. “Ma’am, you need to leave,” he says, when I tell him I am a journalist. Then he practically shoves me out the marble lobby, back through the revolving doors .

Tensions are high at Trump Place, 200 Riverside Boulevard. The luxury condominium complex on New York’s Upper West Side is currently embroiled in an increasingly contentious legal battle with the Trump family. Like many of the towers bearing the Trump brand, 200 Riverside Boulevard isn’t actually owned by the Trumps; it simply licenses the name, which is plastered on the building in big brass letters. And now many residents don’t want it any more.

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Amid the carnage of the civil war, Aden is the only major city in Yemen looking open for business – but it still has a long way to go

With Yemeni president Abd-rabbu Mansour Hadi still in Saudi Arabia, the return of prime minister Ahmed Obeid bin Daghr to the port of Aden at the end of December underlined the interim capital’s importance. Amid the carnage of the Yemeni civil war and with the former capital, Sana’a, under Houthi control, Aden is the only major city looking remotely open for international business.

President Hadi’s hometown was one of the few ports to be reopened at the end of last year after the Saudi-led coalition opted to starve out the northern rebels. Now Aden must work out how to recover from ruinous damage sustained during the 2015 offensive, in which the Houthis came within a whisker of seizing the city.

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The Ka’apor tribe fight a daily battle in Brazil’s Maranhão state to protect their forests

Sairá Ka’apor patrolled one of the most murderous frontiers in the world, a remote and largely lawless region of the Brazilian Amazon where his indigenous community has fought for generations to protect their forest land.

Armed with clubs, bows and arrows, GPS trackers and crude guns, he and fellow members of Ka’apor Forest Guard drove off – and sometimes attacked – loggers who intruded into their territory, the 530,000-hectare Alto Turiaçu Indigenous Land, which is roughly three times the area of Greater London and contains about half of the Amazon forest left in Brazil’s northern Maranhão state. That vigilante role came to an end last April when Sairá was stabbed to death in Betel, a logging town close to Ka’apor territory.

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Kafkaesque case sees man unable to stay in UK, but with no home country to return to

A man who has been stateless for 31 years has been denied protection in the UK after the Home Office refused to accept he was originally from Palestine, despite advising him to return there on two occasions.

Mohammed Al-Mustafa, 36, left Palestine at the age of five with his parents after his brother was killed. They did not have identity documents and he has lived without legal status in Syria, Iraq, Egypt, Libya, Italy and France before arriving in the UK in 2010. His parents have both since died.

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Writer’s correspondence with film-maker Claude Lanzmann, 18 years her junior, is published and handed over to Yale University

The French feminist icon Simone de Beauvoir’s “mad passion” for a lover 18 years her junior has been revealed in a letter published for the first time.

The letter also shows that she was never sexually satisfied by her partner, the existentialist philosopher Jean-Paul Sartre.

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Kenyan government to take control of cash transfer scheme hailed as a success by minister

British funding of a 10-year-old aid package to drought-hit communities in Kenya is to end in 2024 as part of a new economic partnership with the country, the international development secretary has told the Guardian.

The £143m programme, which has helped 600,000 vulnerable people in emergencies via direct cash transfers – a system criticised by some Conservatives as the equivalent of exporting the dole – is the first UK aid project of its kind which will be wholly taken over by a government in Africa.

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Senate majority leader Mitch McConnell says that if Democrats agree to stopgap funding he will allow immigration reform vote

The US government shutdown edged closer to a resolution on Sunday night after a minor concession from the Senate majority leader, Mitch McConnell, who said he would allow a vote on immigration reform in February if Democrats agree to fund the government. However, one Democratic source cautioned that no deal had been reached.

McConnell’s proposal represented the fruit of a bipartisan effort among moderates in both parties to resolve the shutdown, which began at midnight on Saturday.

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At least 445 LGBT Brazilians died as victims of homophobia in 2017, new research reveals, following a 30% spike in just one year

Violent deaths of LGBT people in Brazil have hit an all-time high following a sudden spike last year, new research reveals.

At least 445 LGBT Brazilians died as victims of homophobia in 2017 – a 30% increase from 2016, according to LGBT watchdog group Grupo Gay de Bahia.

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Australia now has 33 billionaires, up from 14 since before the global financial crisis in 2008

The ranks of Australia’s billionaires have swollen since the global financial crisis, from 14 in 2008 to 33 in 2017, after eight more individuals became billionaires last year.

Over the same period, the household wealth of average Australians grew by just 12%, with wage growth slowing to record lows, barely keeping up with the cost of living.

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Bangladeshi agreement to send back members of abused minority, due to begin on Tuesday, is on hold

The repatriation of Rohingya Muslim refugees from Bangladesh to Myanmar has been postponed, a Bangladeshi official has said.

Abul Kalam, commissioner of the refugees, relief and repatriation commission in the coastal area of Cox’s Bazar, gave no details beyond saying that officials “are working on this”.

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One year after Donald Trump reinstated a ban on US aid funding for overseas organisations that provide abortion services, opposition is mounting. Rallying under the banner She Decides, women around the world have united to bridge the funding gap created by the US president’s expanded version of the 'global gag rule', which has already forced the closure of hundreds of clinics that provided life-saving family planning services

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When Ella and her cousin reached a refugee camp in Sudan, it seemed to herald safety. Instead, it was the start of an all too familiar ordeal


It was right at the moment Ella thought she was safe that she was kidnapped.

The 17-year-old had just entered eastern Sudan’s Wad Sherife refugee camp with her teenage cousin. The girls had been walking for days, in a desperate bid to escape compulsory, indefinite military service in their birth country Eritrea, which begins as soon as school ends.

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Prime minister condemns attack by gunmen in south-western city of Quetta, where two policemen also died in separate incident

Gunmen have shot and killed a mother and her daughter who were immunising children against polio in Pakistan’s south-western city of Quetta.

The attack took place as hundreds of polio teams, many of them volunteers, were out working on a campaign against the disease, police official Naseebullah Khan said.

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Exclusive: Guardian investigation points to culture of impunity as UN employees allege offences including rape

The United Nations has allowed sexual harassment and assault to flourish in its offices around the world, with accusers ignored and perpetrators free to act with impunity, the Guardian has been told.

Dozens of current and former UN employees described a culture of silence across the organisation and a flawed grievance system that is stacked against victims.

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Turkish president defies Russia, the US and Bashar al-Assad with assault on Kurds in Syria

Recep Tayyip Erdoğan’s Kurdish vendetta has taken a dramatic new twist with the cross-border ground assault on the Afrin enclave in north-west Syria.

Defying Russia, the US, and Bashar al-Assad’s regime, Turkey’s headstrong president is betting on a decisive victory over Syrian Kurd forces. But his risky gamble could quickly turn sour.

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Defending our constitution requires more than outrage

Blatant dictatorship – in the form of fascism, communism, or military rule – has disappeared across much of the world. Military coups and other violent seizures of power are rare. Most countries hold regular elections. Democracies still die, but by different means.

Since the end of the Cold War, most democratic breakdowns have been caused not by generals and soldiers but by elected governments themselves. Like Hugo Chávez in Venezuela, elected leaders have subverted democratic institutions in Georgia, Hungary, Nicaragua, Peru, the Philippines, Poland, Russia, Sri Lanka, Turkey and Ukraine.

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Program to protect young undocumented migrants prompts political showdown and government closure

As the clock wound toward a shutdown of the federal government on Friday night, a group of young immigrants who have found themselves at the heart of the debate gathered on the front of lawn of the US Capitol, its dome illuminated in the background.

Related: Women's marches protest Donald Trump on anniversary of inauguration – live

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This is where the hard work gets harder – we need to lose the instinct to dismiss anything that’s beyond black and white

If this week was proof of anything, it was that the #MeToo backlash hates nuance. Allegations against actor Aziz Ansari dominated the news cycle, with movement detractors claiming that the woman who came forward shouldn’t have done so.

But this movement cannot be simply about what is legal or illegal. Our standard for women – and for what we want for the culture more broadly – has to be bigger than that. This is about what’s right. True change isn’t going to just be about stopping clearcut rape and harassment – but interrogating the way that men are taught to wear women down to acquiescence rather than looking for an enthusiastic yes.

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The Senate has inched closer to ending a partisan stalemate that has shut the US federal government, after a minor concession from the Senate majority leader, Mitch McConnell. However, no agreement was reached late on Sunday to reopen the government by the beginning of the working week

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Democratic Senate leader Chuck Schumer blames the US president, Donald Trump, for the government shutdown in Washington DC. Branding it the 'Trump Shutdown', Schumer says the president walked away from two bipartisan deals

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At least 18 people have been killed in an attack on a luxury hotel in Kabul, Afghanistan. Gunmen, who were reportedly wearing suicide vests, entered the hotel on Saturday evening and began shooting before taking a number of staff and guests hostage. The Taliban have claimed responsibility for the attack

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Tens of thousands of women turned out across the US on Saturday to mark the first anniversary of the Women’s March, when millions rallied to demonstrate their unhappiness with the election of Donald Trump. Chanting slogans including ‘This is what democracy looks like’ and ‘Donald Trump has got to go’ many attendees wore pink ‘pussy’ hats in what has become a symbol of the movement

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On the anniversary of Donald Trump’s inauguration, women across America marched against his presidency

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Speaking on the floor after the vote, Senate majority leader Mitch McConnell blamed the government shutdown on a “cynical decision by the Democrats”. However, his counterpart, minority leader Chuck Schumer, blamed Donald Trump, saying the president had “walked away from two bipartisan deals” and that “a Trump shutdown will serve as a perfect encapsulation for the chaos he has unleashed”.

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The Guardian US spent a year interviewing voters in Northampton County, Pennsylvania, which voted twice for Obama before supporting Trump. Here’s a look back at the scenes over the year

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