The Top 7 Marketing Tips You Dont Want To Overlook


1. Combine Emotion and Logic

Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you've made a sale. It isn't until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.

2. Apply The 80/20 Advertising Principal

You never want to put yourself out on a limb when you are experimenting with the market. That could spell disaster! Keep 80 percent of your advertising budget working tried and true methods, while you mine for gold with the remaining 20 percent.

3. Go For Dynamic Small Ads

Do you need to cut advertising expenses? You'll be happy to know that cutting down on the size of an ad doesn't mean you'll be trimming your profits as well! Bigger isn't always better. Think about this... small ads have less potential for distracting your readers from the main point. That could be the blessing in disguise you've been looking for.

4. Market With Postcards

Postcards are personal, quick to read, and make an impact. Compare them to other advertisements you receive in the mail... If you're like me, you probably don't even know what they look like. When I identify them as advertisements, I automatically pitch them... without opening the envelope. Postcards carry high-impact messages, and guarantee a 100 percent level of consumer exposure.

5. Call To Action

The call to action is one of the most important parts of your advertising copy. Don't wimp out on it! Spend time combining words and phrases to get the one with just the right impact. Remember, you're trying to get the reader out of his chair ready to buy. It'll take a stimulating sales copy to do the trick.

6. Surprise, Surprise!

We all like surprises. Keep one on the back burner, ready to present near the end of a sale. You'll be sweetening the deal, and your prospective buyer will be pleased!

7. Send a Thank You.

Have you ever received a personal thank you from a place of business after you purchased a product? Hey, it makes you feel appreciated. The impact of a hand-written or personalize thank you lasts long after the newness of the product wears off. The next time you head out to buy... yeah, you'll be going back!

Copyright 2005 Cutts Group, llc

Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com">http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.


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Oliver Letwin becomes latest figure to reject call for unity government led by Labout leader

Splits in the anti-no deal alliance of MPs in parliament threatened to stymie plans to stop a no-deal Brexit on Friday, as Conservatives and independent MPs ruled out backing plans brokered by Jeremy Corbyn.

The row between the Liberal Democrats and Labour deepened as the mayor of London, Sadiq Khan, urged the Lib Dem leader, Jo Swinson, to seriously reconsider Corbyn’s offer to head a temporary government to stop a no-deal Brexit. The Lib Dem’s former leader Vince Cable demanded Corbyn name a unity figure whom he would back if his plan failed.

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Billionaire was found dead in jail following arrest over alleged abuse of hundreds of girls

Jeffrey Epstein’s death in prison was a suicide, the medical examiner said on Friday.

Epstein was arrested in July on federal sex trafficking and conspiracy charges relating to the alleged abuse of hundreds of young girls. The billionaire sex offender was found dead at the New York Metropolitan correctional center (MCC) this month.

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Son of Henry Fonda and brother of Jane Fonda died after battling lung cancer, family says

The actor Peter Fonda has died at the age of 79 following a battle with lung cancer, his family has said.

Fonda, who co-wrote, produced and starred in the classic 1969 road movie Easy Rider, died peacefully at his home in Los Angeles on Friday, his family said in a statement.

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Vets say plastic caused orphan mammal’s infection and should serve as warning about pollution

An orphaned dugong named Marium, who became an internet star after being rescued in Thailand in April, has died.

Veterinarians caring for the dugong off the island of Koh Libong, in south Thailand’s Trang province, said an infection caused by ingesting plastic contributed to her death. They added that the loss of the animal, named “the nation’s sweetheart” by Thailand’s department of marine and coastal resources (DMCR), should serve as a warning about the effects of plastic waste on wildlife.

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A day after Gibraltar judge allows vessel’s release, US condemns ‘scheme to unlawfully access US financial system’

The US justice department has issued a warrant for the seizure of the Iranian oil tanker at the centre of a weeks-long diplomatic dispute, just a day after a Gibraltar judge allowed the release of the detained vessel.

The move by Washington marks a significant escalation in its efforts to tighten economic sanctions against Iran, trying to detain a tanker that Gibraltar had said was no longer impounded under EU sanctions.

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Crystal Liu, the lead in Disney’s live-action remake, voiced support for police in the city

Disney’s live-action remake of Mulan is facing calls for a boycott after its star voiced support for police in Hong Kong.

Crystal Liu, also known as Liu Yifei, reportedly posted a message on the Chinese social media site Weibo, which translated as: “I also support Hong Kong police. You can beat me up now.” In English, the post added: “What a shame for Hong Kong.”

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Friday’s launch was sixth round of tests since late July, an apparent response to US-South Korea war games

North Korea says leader Kim Jong-un supervised Friday’s test-firing of an unspecified “new weapon”, seen as an attempt to pressure Washington and Seoul over slow nuclear negotiations and their joint military exercises.

Pyongyang’s Korean Central News Agency (KCNA) said on Saturday that Kim expressed “great satisfaction” over his military’s “mysterious and amazing success rates” in recent testing activity and vowed to build up “invincible military capabilities no one dare provoke.” The report did not mention any specific comment on the United States or South Korea.

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Serikzhan Bilash, who fought for victims of China’s internment camps, pleaded guilty in return for freedom

A rights activist in Kazakhstan who faced seven years imprisonment over his outspoken opposition to neighbouring China was unexpectedly freed on Friday as public and international pressure over his case mounted.

Serikzhan Bilash, whose activism in defence of Muslim and Turkic minorities in Chinese region of Xinjiang earned him global media attention, told AFP he struck a plea bargain with the court that allowed him freedom but will end his activism.

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Family of teenager found dead in Malaysian jungle say reports may hinder investigations

The family of Nora Quoirin, the British teenager found dead in the Malaysian jungle after a 10-day search, have dismissed “unhelpful” speculation about her disappearance.

The body of the 15-year-old, who had severe learning difficulties, was discovered less than two miles from an eco-holiday resort where her family had been staying.

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Emergency services called to Diamond Bay in Vaucluse but woman died at scene

A woman has died after she fell from a cliff in Sydney’s eastern suburbs known for being a popular selfie destination, with witnesses telling police she may have been taking photos at the time.

Emergency services were called to Diamond Bay Reserve in Vaucluse about 11.20am on Saturday following reports a woman had fallen 30 metres on to rocks below, police said.

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Church offers guidance to avoid unintentional rule-breaking, such as ‘the word coffee isn’t always in the name of coffee drinks’

The Mormon church has renewed warnings to its younger members that there’s no grey area when it comes to the temptations of coffee – don’t drink it.

“The word coffee isn’t always in the name of coffee drinks,” warns an official guidance in the August issue of a youth magazine for the Church of Jesus Christ of Latter-day Saints.

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To protect itself from destructive flooding, the city has built a park designed to store and recycle rainwater

In Alicante it never rains but it pours. The city in southeast Spain goes without rain for months on end, but when it comes it’s torrential, bringing destructive and sometimes fatal flooding.

Or at least, it used to. In San Juan, a low-lying area of the city, authorities have built a new park with a twist. Called La Marjal, it serves as a typical recreation area and a nature reserve – but its primary purpose is to store, and then recycle, rainwater.

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Kindergarten to join other businesses operating inside Staro Sajmište, in Belgrade, Serbia, as long-planned Holocaust memorial remains unbuilt

The greying, box-like building that houses the Savsko Obdanište kindergarten has had many uses over the years.

At one point it was a restaurant; when you step through the front doors you find yourself surrounded by musty, brown 1970s-style dining furniture.

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Which city is the most Instagrammed? Where’s the most expensive place to buy trainers? And where’s the smallest park?

Which city has the tallest city hall?

Hong Kong

Tokyo

Dubai

Shanghai

Which city is home to the world's narrowest street?

Toulouse, France

Stockholm, Sweden

Reutlingen, Germany

Beijing, China

Which city has the most bridges?

Hamburg, Germany

Venice, Italy

Pittsburgh, Pennsylvania

Amsterdam, the Netherlands

Which is the most expensive city to buy trainers?

Singapore

Zurich, Switzerland

Seoul, South Korea

Oslo, Norway

Which is the world's most popular city for tourism?

New York

Bangkok, Thailand

Venice, Italy

London, UK

Which US city has the world's smallest park?

Austin, Texas

San Jose, California

Portland, Oregon

Jackson, Mississippi

Which city was home to the world’s oldest railway station?

Manchester

Birmingham

London

Leeds

Which city has the highest slide on the outside of a building?

Las Vegas

Beijing

Seattle

Los Angeles

Which is the largest gambling city (by revenue)?

Las Vegas

Blackpool

Macau

Atlantic City

Which is the most expensive city to park a car in?

London

Hong Kong

Geneva

Copenhagen

Which city has the most UK No.1s per population?

Manchester

London

Liverpool

Glasgow

Which city is most remote from the sea?

Urumqi

Ulaanbaatar

Moscow

Novosibirsk

Which city is home to the tallest building?

Dubai

Shanghai

Shenzhen

Seoul

Which city has hosted the most Olympic Games (in the modern era)?

Tokyo

Paris

London

Athens

Which is the largest city north of the arctic circle?

Norilsk

Murmansk

Kandalaksha

Tromsø

Which city has the most cycle rickshaws?

Dhaka

Mumbai

Phnom Penh

Colombo

Which is the largest city to host a winter Olympics?

Sochi

Vancouver

Salt Lake City

Oslo

Which city has the tallest art nouveau church?

Strasbourg

Windhoek

Barcelona

Dresden

Which is the world’s oldest capital city?

Damascus

Rabat

Athens

Mexico City

Which is the most Instagrammed city?

Los Angeles

New York City

Paris

São Paulo

17 and above.

You're a city trivia master!

13 and above.

Nice result – bet you're popular at pub quiz nights

8 and above.

Not bad – but maybe a good excuse to take some city breaks?

0 and above.

Oh dear, better luck next time

1 and above.

Oh dear, looks like you need to brush up on your city trivia ... better luck next time

Answers supplied by Guinness World Records

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The 14,000m² farm is set to open in the south-west of Paris early next year

It’s a warm afternoon in late spring and before us rows of strawberry plants rustle in the breeze as the scent of fragrant herbs wafts across the air. Nearby, a bee buzzes lazily past. Contrary to appearances, however, we are not in an idyllic corner of the countryside but standing on the top of a six-storey building in the heart of the French capital.

Welcome to the future of farming in Paris – where a whole host of rooftop plantations, such as this one on the edge of the Marais, have been springing up of late. Yet this thriving operation is just a drop in the ocean compared to its new sister site. When that one opens, in the spring of 2020, it will be the largest rooftop farm in the world.

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It’s not unusual to see older men dating more youthful, prettier women – so why are people so confused by my relationship?

One fine Montréal fall morning, I sat at the kitchen table, writing, the cat fed and purring, the teapot still half full, in a sacred moment of flow, when the doorbell rang. I let my boyfriend answer it and eavesdropped from the kitchen.

“Oui, bonjour.”

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The US president feigns concern for Jews to justify bullying Ilhan Omar and Rashida Tlaib. Israel is happy to play along

Why would a president who has elevated white nationalism, who said there were “very fine people on both sides” in the white supremacist march in Charlottesville, decide that it’s his duty to identify American leaders who he sees as threats to the Jews and to Israel? Why would a man who has given a platform to proud antisemites like Sebastian Gorka and Ben Garrison decide that the safety of the Jewish people rests on his shoulders?

President Trump’s game of feigning concern for Jews in order to undercut women of color in Congress is all too transparent. And this time, his racism has been handed a new amplifier in Prime Minister Benjamin Netanyahu. Trump and Netanyahu are ratcheting one another’s bigoted behaviors up in a game of anti-democracy chicken, where only these two election-frenzied men can win and many have their free expression and civil rights to lose.

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One woman dead after two cases are confirmed in South Kivu’s Lwindi district, near DRC’s border with Rwanda

The year-long Ebola outbreak in the Democratic Republic of the Congo has spread to a new province, with two cases – one of them fatal – confirmed in South Kivu.

The confirmed cases were reported in the Mwenga area, some way south of the city of Bukavu, which sits on the country’s eastern border with Rwanda.

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Stock market dips and tariff uncertainty have the president anxious about the possibility of a recession on his watch

Donald Trump has made the US economy a centerpiece of his re-election campaign, relishing reports of steady job growth and low rates of unemployment.

But now, concerns of an economic downturn, buoyed by the president’s escalating trade wars, have threatened to undermine the core of his case for a second term in the White House.

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International concerns grow over deforestation surge since Jair Bolsonaro took power

Norway has followed Germany in suspending donations to the Brazilian government’s Amazon Fund after a surge in deforestation in the South American rainforest. The move has triggered a caustic attack from the country’s rightwing president.

Related: Bolsonaro rejects 'Captain Chainsaw' label as data shows deforestation 'exploded'

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Labor says PM has trashed Australia’s standing as former Kiribati president urges review of Australia’s membership

Labor has accused Scott Morrison of trashing Australia’s standing in the Pacific and alienating its friends at the Pacific Islands Forum in Tuvalu, while a former president of Kiribati has urged Australia’s membership to be reviewed.

Anote Tong said the forum should consider possible sanctions or suspension of Australia for its continued “protestations” on coal and climate.

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Exclusive: Frank Bainimarama says Australian leader is pushing nations towards China

Scott Morrison has been accused of causing an extraordinary rift between Australia and Pacific countries by the prime minister of Fiji, who said the Australian prime minister’s insulting behaviour while at the Pacific Islands Forum in Tuvalu would push nations closer to China.

In an exclusive interview with Guardian Australia after the conclusion of the PIF, Frank Bainimarama, the prime minister of Fiji and a political heavyweight in the region, said Morrison’s approach during the leaders’ retreat on Thursday was “very insulting and condescending”.

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In the final instalment of the Kibera series, the musician describes his journey from Kenya’s largest slum to London

Samson Odhiambo Otieno’s early life was never going to be easy. Born into a life of poverty in Kibera, Nairobi, at a young age he endured the death of his mother and siblings, and rejection by his new step-mother. Forced out of the only home he knew he became one of Kenya’s street children, living on the road, making his way through life the best he could.

Otieno, now 29, attended the launch of the Guardian’s Kibera: living in the slum exhibition to catch up with the life he once knew and memories he treasures dearly, through the images of his hometown – a far cry from where he is now.

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Saudi Arabia denies claims that staff at detention facilities treat violent abuse of undocumented migrants ‘like a sport’

When police arrested Tayib Mohammed at the southern border of Saudi Arabia, they seized all his worldly possessions and set them on fire.

The 45-year-old undocumented Ethiopian migrant was trying to cross from Yemen after a five-day trek through the bush. “They told me to undress,” he recalled several weeks later in the Ethiopian capital, Addis Ababa, wearing sandals and pyjamas. “They took away everything I had – phone, clothes, money. They burned them in front of me.”

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Women at factories in Lesotho owned by Taiwanese firm say jobs and promotions in jeopardy if they refuse advances, claims report

Women producing jeans for American brands including Levi Strauss, Wrangler and Lee have been forced to have sex with their managers to keep their jobs or gain promotion, an investigation into sexual harassment and coercion at garment factories in Lesotho has found.

Brands have responded to the “extensive” allegations by the the US-based Worker Rights Consortium by signing enforceable agreements with labour and women’s rights groups to eliminate gender-based violence for more than 10,000 workers at five factories owned by the Taiwanese company Nien Hsing, one of the southern African country’s largest employers.

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Fires in northern Iraq have reduced a potentially bumper harvest to ashes. The government blames mischance – but is something more sinister afoot?

Plumes of smoke shroud the summer sky of Iraq’s northern plains, creating an ominous veil of grey. Fires in Nineveh province have broken out on a scale that farmers here describe as unprecedented, turning tens of thousands of acres of wheat and barley fields into barren patches of black.

“Look at that, the livelihood of the people is destroyed,” says Jalal Muamah as he picks up a handful of charred barley spikes that pepper his field near the town of Sinjar. “We won’t have a harvest better than this year, not even in the next hundred years.”

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Seizure of Iranian oil tanker off Gibraltar was welcomed by US hawks but left Britain looking vulnerable

When Gibraltar’s authorities unexpectedly impounded the Iranian oil tanker Grace 1 in July, one member of Donald Trump’s administration was particularly pleased. John Bolton, the president’s hawkish national security adviser, tweeted: “Excellent news”.

The authorities in Gibraltar – with the backing of the British – said the vessel was heading for Syria. Selling oil to the regime of Bashar al-Assad was in breach of EU sanctions.

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Critics say the effort to dump King glosses over Trump’s conduct and fails to tackle a problem more pervasive than the GOP admits

Republican leaders piled on quickly following the latest outrageous remarks by Steve King, the longtime Iowa congressman and perceived bigot whom the party has been trying, unsuccessfully, to shake off its pant leg for months.

On Wednesday, King offered a defense of sorts of rape and incest, questioning whether, without the historical persistence of those two crimes, “would there be any population of the world left?”

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The financier is dead but the investigation has continued – and it’s possible any participants may have fled into hiding

Jeffrey Epstein is dead but the investigation that snared on sex trafficking charges has continued as authorities seek to make good on their promise not to let the convicted sex offender’s apparent suicide mark an end to their quest for justice.

Given the nature of the wealthy financier’s elite international social scene, it’s possible potential co-conspirators or other participants in the alleged trafficking would have the means to flee into hiding, in the US or abroad.

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Beijing’s rhetoric escalating alongside video of troop carriers at border, yet experts say deployment a last resort

The messages from Beijing to protesters in Hong Kong are increasingly ominous. First there was propaganda footage of Chinese soldiers garrisoned in Hong Kong drilling for intense urban fighting that looked more like a civil war than search and rescue or crowd control.

Now footage has emerged of armoured paramilitary vehicles massing across the border. Two months into demonstrations sparked by a controversial extradition law, official rhetoric from Beijing has escalated too. Authorities recently denounced protests as “terrorist acts”, promised an “iron fist” response and, perhaps most alarmingly, described the movement as a “colour revolution”.

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Riot police charge hundreds of protesters in Zimbabwe hours after a court rejected an opposition attempt to overturn the ban on a planned rally. Witnesses reported chaotic scenes, with many protesters beaten with batons, at least three injured and others loaded into armoured vehicles

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A vehicle drove into a line of protesters outside a detention centre in Rhode Island on Wednesday. Dozens of people were protesting against the contract between US Immigration and Customs Enforcement (ICE) and the Wyatt detention facility when a correctional officer swerved into the crowd. Officers at the scene then pepper sprayed the demonstrators. At least one person was taken to hospital with a broken leg

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US safety agencies are investigating the crash of a small plane in Tennessee that was carrying retired race car driver Dale Earnhardt Jr and his wife and daughter. Earnhardt's sister Kelley tweeted that the two pilots of the Cessna Citation and three family members were safe and being taken to a hospital for observation. There were no serious injuries, according to officials in Tennessee cited by media. Earnhardt, who was Nascar's longtime biggest star, gave up full-time racing after the 2017 season. He now broadcasts Nascar races for NBC Sports

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The national stud farm, which was established in the 16th century to breed and train ceremonial horses for the Habsburg court, has become a Unesco world heritage site. Located 56 miles east of Prague in the town of Kladruby nad Labem, it is the first stud farm in the world to be be listed by UN agency

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Video obtained by the Guardian shows the unloading of Iranian fertiliser from a cargo ship, CS Future, at Lianyungang port in China. The fertiliser is then loaded onto another cargo ship, the Bulk Aquila, which was due to carry the product to India on behalf of an Australian-owned company, Quantum Fertiliser. International companies face potentially significant punishments for breaching sanctions imposed by the US on trade with Iran. Quantum, a trading subsidiary of the ASX-listed multinational Incitec Pivot, said it was 'misled about the origin of the product' and urgently offloaded the cargo.

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Liu Xiaoming issues stark warning to protesters in Hong Kong, saying Beijing is prepared to 'quell any unrest swiftly' if demonstrations continue.  'Their moves are severe and violent offences, and already show signs of terrorism,' Liu said

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A passenger jet with 233 passengers was forced to make an emergency landing in a cornfield after striking a flock of birds as it took off. The pilot, Damir Yusupov, was hailed a hero by Russian media after landing the plane with its engines off and landing gear up. All onboard survived the incident, although the Russian health ministry said 23 people had been injured

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