How's your business going to keep growing with the holidays just around the corner? What can you do when most people don't want to spend money now?
If you are concerned the cash flow won't flow and you won't have enough income for the next months, check out these ten tips:
1. Create written copy to email your subscribers and other email lists.
Just for your faithful customers, send a free how-to report, a thoughtful poem to celebrate the holidays, or a free offer of answering a question via email. This action keeps your name out in front of your audience, and it makes them feel acknowledged.
2. Create a form letter to send by email to your potential clients.
It reminds them you are available for them if they are ready to make a decision. Sample: "Dear name or group, Just wondering if this is the time for you to begin action on your book, internet marketing or web project? As you know I work with small business people who want to write, publish and sell their books, that will make a difference in others' lives, become the savvy expert and household name, and build business profits consistently." Follow with a special offer like a half hour phone session, or your free ezine or articles. Send it during and after the holiday.
3. Organize your computer files to locate the gold.
Perhaps you'll find an unfinished article that you can edit and send to the opt-in (no spam) ezines or top web sites in your field. These articles placed your coach #1 in Google and other search engines as well as listing her web site URL on 12,800 sites up 1200 from just last week. This is a good time to delete what no longer serves you.
4. Offer a strategic alliance with top people in your field.
This can take the form of exchanging tips for ezines, exchanging web links, or even promotional copy to add to your site called, "Professional Resources." When I did this with a large company's ezine of 30,000 subscribers, I received back a spot where my monthly column sits--with a different how to article each time. Just another way to get yourself out there.
5. Hire a part-time organizer-computer assistant.
Call your local high school and place an ad for their career center. It's minimum wage usually, and you can double, even triple your business results with just a little help. If you don't promote each day, you lose your momentum and potential buyer's responses. You can do the creating, your assistant can send the emails out, clean up your files, and do web marketing.
6. Send out an email survey to discover what's on your potential customer's or client's minds.
Ask them what is the number one question they would like to have you answer for them. Then compile the questions and answers. Leverage them to place on your web site, place a few in several ezines to add new content, send out as article for the opt-in ezines or for web sites, or exchange with strategic partners.
7. Take some time off.
Renew yourself with a walk to hear the birds, see the green and enjoy the smells. On my walks I take a big whiff of Starbucks coffee aromas as I pass by to my local lake. Check out nearby places such as a spa, hot mineral springs, or gardens to be silent. Include more yoga in your day.
8. Get your expenses tallied before tax season.
See what else you can do to get more deductions before the year's end.
9. Stop spending time on things you don't enjoy.
Say, "I let go of all that doesn't serve me." Look over your daily to do pages, and instead of dashing from one thing to another, list just 3 High Level Activities you want to accomplish for each day. The trick is to finish them before you wander to another lesser priority.
10. Make promotion and marketing part of your daily life.
Doing a little each day does bring great rewards. You may not get to pick the time someone uses your service or product, but ongoing promotion does work. Just found an email from one year ago from a potential client. Today he is with me as a full on client.
These tips are just the beginning. Put an easy attitude on as your build your business even during the holidays. Then, reward yourself with quality time with friends and family.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Andanappa Yalagi, whose daughter died after a miscarriage at a Galway hospital, hopes the referendum will change the law
Her death was the âend of the worldâ to her family, and a catalyst for an historic vote this week that could change Irelandâs constitution. Now, more than five years after Savita Halappanavar lost her life after a miscarriage in a Galway hospital, her father has urged voters to repeal the clause of the constitution that he says contributed to her death, and legalise abortion.
âI hope the people of Ireland remember my daughter Savita on the day of the referendum, and that what happened to her wonât happen to any other family,â Andanappa Yalagi told the Guardian by phone from his home in Karnataka, in south-west India.
The novelist Philip Roth, who explored America through the contradictions of his own character for more than six decades, died on Tuesday aged 85.
Rothâs career began in notoriety and ended in authority, as he grappled with questions of identity, authorship, morality and mortality in a series of novels that shaped the course of American letters in the second half of the 20th century. He refracted the complexities of his Jewish-American heritage in works such as Portnoyâs Complaint, American Pastoral, The Human Stain and The Plot Against America, which garnered both critical and commercial success, garlanding their creator with a dazzling succession of literary prizes.
Facebook founder spends 30 minutes giving answers to 60 minutes of MEPsâ questions
Mark Zuckerbergâs meeting at the European parliament ended in acrimony amid a chorus of complaints that the Facebook founder had been allowed to evade questions and give vague answers. Over the 90-minute session, the Facebook founder told MEPs there would be no repeat of the Cambridge Analytica data scandal as he fielded accusations that his company had too much power.
The format meant Zuckerberg spent around 30 minutes giving answers to a 60-minute block of consecutive questions. The 12 MEPs asked dozens of overlapping questions that allowed the Facebook boss to pick and choose his answers. Guy Verhofstadt, the leader of the liberal group, slammed theâprecooked formatâ as âinappropriateâ and said it had permitted Zuckerberg to avoid questions.
Michael Rotondo, who reportedly moved back home eight years ago, issued with eviction order after he thwarted parentsâ efforts
A judge has ordered a 30-year-old man in New York state to move out of his parentsâ house, after a short legal battle.
During the hearing on Tuesday, state supreme court justice Donald Greenwood tried to convince Michael Rotondo, who reportedly moved back home eight years ago, to leave the family home in Camillus, near Syracuse, of his own accord. But Rotondo, who represented himself in court, argued that he was entitled to six more months of living with his family.
David Chipperfield-designed centre would harm Stockholm waterfront, court rules
A Swedish court has blocked the construction of a major new Nobel Centre in Stockholm intended as the future venue for the worldâs most prestigious arts and science awards.
The 1.2bn krona (ÂŁ100m) brass-clad structure, designed by the British architect David Chipperfield, would harm the capitalâs picturesque waterfront, a cultural heritage site, the land and environmental court ruled on Tuesday.
The Dow Jones fell after Trump said he isnât satisfied with US-China trade talks and cast doubt on the North Korea summit
The Dow Jones stock index dropped 200 points on Tuesday after Donald Trump said he was not satisfied with US-China trade talks and cast doubt on whether a summit with North Korea, scheduled for 12 Jun in Singapore, will in fact take place.
The losses, which came after a 300-point gain a day earlier on optimism that a trade war had been at least temporarily averted, came amid growing signs of discord within the US negotiating team.
Reports of people being berated or attacked while communicating in the worldâs second most spoken language are on the rise
Sandy was trying to communicate with a colleague. Although her presence was unusual as a Latinx lawyer at a top southern California non-profit, she was used to talking to people in any language she wanted to. After all, sheâd graduated from a top law school and worked near her Los Angeles-area, Latin-centric hometown.
But this time was different. She was speaking to a member of the custodian staff in Spanish about a trivial matter when an older white female executive forcefully told her to stop. That she should not socialize in another language because âother peopleâ might think they were talking trash about them.
ACLU releases documentation on Amazon Rekognition software, fueling fears of surveillance via police body cameras
In the aftermath of the uprising in Ferguson, Missouri, over the killing of Michael Brown, police departments and policy makers around the country hit upon a supposed panacea to racist policing and police brutality: body-worn cameras.
Many hailed the move as a victory for accountability. But among the few dissenters was Malkia Cyril, executive director of the Center for Media Justice and a leader in the Black Lives Matter network, who warnedearly and often that the cameras could become tools of surveillance against people of color because âbody-worn cameras donât watch the police, they watch the community being policed, people like meâ.
Sidney Kilmartin was charged with mailing a suicidal man in Hull cyanide after he threatened to report Kilmartin for fraud
A federal judge in New England sentenced a man to 25 years in prison on Tuesday for mailing a fatal dose of cyanide to a suicidal British man, accusing the defendant of an âappalling moral vacuumâ.
Judge John Woodcockâs ruling in US district court in Portland, Maine, came four years after Sidney Kilmartin was arrested for mailing the poison to Andrew Denton of Hull, in the UK.
Abductors of boy, 13, left note demanding ÂŁ92,000 worth of cryptocurrency for his release
A gang that kidnapped a South African teenager from a playground at the weekend have demanded a ransom in bitcoin worth about $123,000, police have said.
The 13-year-old boy was taken in the town of Witbank in the eastern province of Mpumalanga while he was playing with two friends near his home. Witnesses said a Toyota Corolla pulled up nearby and the teenager was dragged in and driven away.
UNHCR counts 294,000 asylum seekers and refugees in 2017
Honduras, El Salvador and Guatemala the main source countries
The UN has reported an alarming spike in the number of asylum seekers and refugees fleeing violence and persecution in Central America, urging the international community to take steps to meet the regionâs âhugeâ needs.
The number of asylum seekers and refugees who had abandoned the region increased from about 18,000 in 2011 to 294,000 at the end of last year, the UNâs refugee agency, UNHCR, announced. That number grew 58% last year alone.
Steel and aluminium tariffs could be imposed on 1 June
Trade commissioner: âWe must prepare for different scenariosâ
The EU is bracing itself for a trade war with the US, after Donald Trumpâs administration signalled to Brussels that it would not prolong the exemption granted to European steel and aluminium importers from its punitive tariffs.
Cecilia MalmstrĂ¶m, the European commissioner for trade, said that she expected the US commerce secretary, Wilbur Ross, to make a recommendation to the White House in the coming days, but that the final decision would be taken by the president.
Shares in Chinese companies making baby products surge after reports two-child policy may be loosened
Shares in Chinese companies that make and sell baby products have surged after a report said China is considering plans to scrap limits on the number of children a couple can have.
Companies like Shanghai Aiyingshi, which runs a chain of stores selling baby products, infant care device makers, and others saw their shares rise as much as 10% on Tuesday. Chinaâs Shanghai Composite index rose 0.51 points to its highest close in more than a month.
Emma Clarke captures Dublinâs history through old advertisements and signs â often only briefly revealed by construction projects in this rapidly changing city
Faded and decaying shop signs remind us of a time gone by. Often painted on brickwork, these ghost signs are found in cities and towns throughout the world â but many of us donât even notice them.
Emma Clarke picked up on Dublinâs fading signs as she walked around the city observing changes to the urban landscape. Originally from Cork, sheâs been photographing old signs in Dublin and publishing the pictures through her blog and the account @DublinGhostSigns since she moved there a decade ago.
A project that uses crowdsourced photos of destroyed buildings to form 3D digital models is helping refugees rediscover their roots
Five years ago, Yusuf Shegow visited the ruins of the once-grand Al-Uruba hotel overlooking the Indian Ocean on Mogadishuâs waterfront. His grandfather had worked at a nearby hotel in the 1970s, and shared stories with Shegow of the diplomats and dignitaries who stayed there on frequent visits to the country then known as the âSwitzerland of Africaâ.
After decades of civil war, Al-Urubaâs arched windows and white plaster facade were in tatters. The entire fourth floor was gone, levelled by mortar fire.
The closure of its factories hit Sesto hard, but when the perpetrator of the Berlin truck attack was shot there, the former leftwing stronghold turned right
Gramsci Avenue, May Day Square, Karl Marx library âŠ even today the streets of Sesto San Giovanni recall its past as the âStalingrad of Italyâ. For more than seven decades, this suburb of Milan was ruled by the Communist party and its political heirs, but things have radically changed since the election of the new rightwing mayor, Roberto Di Stefano.
Begging, bivouacking in parks or streets and drinking alcohol in the open have all been banned. Those breaking the rules are expelled, and over the past year that has been the fate of more than 200 people â most of them homeless, street vendors or migrants.
Fountain which squirts when toilet is flushed made in protest against use of non-local artists for Leeuwarden project
When the Dutch city of Leeuwarden commissioned 11 fountains by modern artists to celebrate being made European capital of culture 2018, it probably didnât expect such stiff opposition.
Internationally renowned sculptors â including the British artists Cornelia Parker and Lucy Orta â each designed a fountain for one of 11 cities in the province of Friesland. For the city of Workum, Parker took her inspiration from a pair of lions on a 17th-century coat of arms, designing two huge replicas, with water spouting from their claws.
On 25 May, voters in Ireland will decide whether to legalise abortion. Doctors, grandparents and those who have been forced to travel the UK to seek terminations have been raising their voices in a bid to shift the narrative
In September 1983, article 40.3.3 â the eighth amendment â was voted into the Irish constitution. It equated the life of the âunbornâ with that of the mother. It gave rise to a ban on abortion in all circumstances from the moment of conception. It also led to a grave national silence, whereby abortion was outsourced to neighbouring jurisdictions, with Britain becoming a place of medical refuge for at least 168,703 Irish women.
Now, just less than 35 years later, a grassroots mobilisation of doctors, lawyers, parents, grandparents, tech professionals, psychologists, fashion designers, artists, midwives, nurses and more has led to an unstoppable revolution and a referendum on 25 May, which may well result in the amendment finally being removed from the Irish constitution. Siobhan Donohue is one such accidental activist. âI never in my wildest dreams thought I would be sitting here talking about my abortion,â says Donohue. âI never put my head up about anything. I was the kid who never talked in class. I did everything by the book. I had no real interest in politics, until this, until I felt this sense of outrage.â
Meanwhile, the home secretary, Sajid Javid, has thanked the police for their handling of the Grenfell fire. In his keynote speech to the Police Federation conference in Birmingham, Javid said:
From physically taking on violent criminals, to breaking bad news to bereaved families.
You are there. From handling tragedies like Grenfell, to providing security and peace of mind at celebrations like the Royal Wedding. You are there.
âFrom physically taking on violent criminals, to breaking bad news to bereaved families. You are there. From handling tragedies like Grenfell, to providing security and peace of mind at celebrations like the Royal Wedding. You are thereâ, @sajidjavid tells #polfed18 delegates
Tony Dissonâs eulogy from his son Lee reads like a chapter from a bygone era: father and son outings to the football, camping trips, holidays at the chalet on the Isle of Sheppey. His children from his second marriage reinforce the impression: this was a man who lived for his boys, loved watching them box, took great pride in their achievements, an old-style family man.
This is something we have heard repeatedly about the fathers of Grenfell tower. Hard working manual workers most of them, who did what they did to get their children everything they needed. As Tonyâs son Charlie said, he wasnât a rich man but he was generous with his love.
Files reviewed by Guardian shed new light on ties between Columbus Nova, Viktor Vekselberg and Kremlin-allied bankers
A company that paid Michael Cohen, Donald Trumpâs legal fixer, was also involved in securing hundreds of millions of dollars in funding for a Russian oligarch from a bank with ties to Russiaâs intelligence services.
Families that broke leases due to infestations reached a settlement with an apartment company, highlighting Canadaâs bedbug problem
They fled barrel bombs and chemical weapon attacks in war-torn Syria, but when they arrived in Canada to start rebuilding their shattered lives, they found themselves in a new battle with an invisible enemy.
The problems began soon after a dozen refugee families moved into a high-rise building in Hamilton, Ontario. Children would cry through the night; parents discovered they were covered swollen red bite marks.
The meeting, which would be the first between a sitting US president and the leader of North Korea, was scheduled for 12 June in Singapore. But Trump cast doubt over its timing on Tuesday during a meeting with the South Korean president, Moon Jae-in, saying there was a âvery substantial chanceâ it would be delayed.
Many Irish people see the abortion referendum as a crossroads. Ireland could say yes and turn towards the liberal values of the EU, while a no vote would defend its Catholic conservatism. Phoebe Greenwood went to Limerick to meet voters who want to save the eighth amendment and ask where they think the referendum will leave Irelandâs national identity
Resignation of anti-slavery commissioner Kevin Hyland prompts scrutiny of Theresa Mayâs flagship policy
Anti-trafficking campaigners have accused the Home Office of a âmuddled and inconsistentâ strategy over modern slavery that is failing its victims, following the resignation of Britainâs first anti-slavery commissioner.
Kevin Hyland, appointed by Theresa May when she was home secretary, stepped down last week after nearly four years in the role as champion of her flagship policy to make prosecutions easier and protect victims of modern slavery, citing government interference.
From rescuing girls from female genital mutilation to championing womenâs political rights, Leah Chebet Psiya is breaking down barriers in her Pokot community in eastern Kenya
Life is far from easy for women and girls in West Pokot, but Leah Chebet Psiya and her Pokot Womenâs Empowerment Organisation are tackling the barriers holding them back. She tells Lucy Lamble about her vision for a more equal society â and explains how, with recent catastrophic flooding and landslides in the region, her organisation has also played a vital role in rescue efforts
Scarcity of antibiotic Septrin drives fears of weakened immunity among patients, setting back efforts to end Aids by 2030
The lives of hundreds of thousands of Ugandans living with HIV are being put at risk as the country runs out of a drug given to people on antiretroviral drugs (ARVs) to fight infections.
Sarah Achieng Opendi, state minister for health, told the Guardian the countryâs national medical stores were running out of the antibiotic Septrin, which is used to treat and fight conditions like flu, malaria, diarrhoea and tuberculosis.
When a student from Indiaâs lowest caste proposed to take his marriage procession past the homes of well-to-do Hindus, uproar ensued. Yet he is now poised for a significant victory
The dusty, nondescript road has long been a no-go area, on pain of death, for bridegrooms from the Dalit caste and their wedding processions.
In July, however, on a date yet to be fixed, Sanjay Kumar Jadav, 27, will lead his parade of male relatives â called the âbaraatâ â down the road in Nizampur village. The group will pass the houses of upper caste Hindus who fear they will be âtaintedâ by his passing, to where his fiancee Sheetal lives. There, the couple will be married.
Ten leading campaigners reportedly held as media denounce women as âtraitorsâ for supporting end to ban on female drivers
At least 10 prominent Saudi activists, mostly womenâs rights campaigners, have now been reported to have been arrested in what appears to be an escalating clampdown ahead of the much-vaunted lifting of the prohibition on women driving in the kingdom on 24 June.
The arrests, with more feared by human rights campaigners, come amid a high-profile campaign in Saudi media outlets and on social media denouncing the women as âtraitorsâ.
Burundi presidentâs power grab is latest by a number of regional leaders to have raised term limits or bolstered their powers
Voters in Burundi have backed wide-ranging constitutional changes that will reinforce the power of the president, Pierre Nkurunziza, potentially allowing him to rule for up to 14 more years after his current term expires in 2020.
The measures were approved by 75% of voters, with 17% opposed, on a reported turnout of 98%.
North Korea has invited a handful of journalists to watch as it dismantles its only known nuclear test site, but experts warn the move is purely symbolic
This week North Korean leader Kim Jong-un will shut the nationâs only known nuclear test site ahead of an expected meeting with Donald Trump on 12 June. However, experts have warned that the move is more symbolic than practical. Here is all you need to know about the dismantling of Punggye-ri.
Chelseaâs owner is vulnerable to UK retaliation because of his proximity to Russian president
There is a compelling, two-word explanation for why Roman Abramovich is apparently having difficulties renewing his British visa: Vladimir Putin.
According to reports from Moscow, Abramovich was unable to watch his Chelsea teamâs 1-0 victory over Manchester United in Saturdayâs FA Cup final at Wembley because his investorâs visa expired last month. His private Boeing jet has not been back to the UK since 1 April.
Russian oligarch has become a sporadic visitor to the club into which he has poured more than ÂŁ1bn since 2003
Roman Abramovichâs absence as Chelsea defeated Manchester United to claim the FA Cup, and the 15th major trophy of his ownership, is now explained by the delay in granting his renewal application for an investorâs visa. Yet, at the time, his non-appearance at Wembley hardly set the alarm bells ringing.
The oligarch has become a sporadic visitor to the club into which he has poured more than ÂŁ1bn since acquiring it in 2003, missing some significant home games en route and never travelling to away fixtures. While he had attended his sideâs loss to Arsenal in last seasonâs FA Cup final and was regularly seen at Stamford Bridge in the first half of this season, the 51-year-old was last in attendance in his box in the middle tier of the West Stand for the victory over Crystal Palace in March.
Hawaiiâs Gemini observatory has recorded a night of eruptions on Mount Kilauea. The timelapse footage shows eruptions between 21 and 22 May, during which lava flowed into residential areas and poured into the ocean. The cameraâs infrared filter has been removed, making the volcanic glow appear blue rather than red
A judge has ordered a 30-year-old man in New York state to move out of his parentsâ house. Michael Rotondo, who reportedly moved back home eight years ago, told the judge he was entitled to live with his family for another six months. The judge said this was 'outrageous' and ordered his eviction.
Nine people have been killed in southern India after police opened fire on protesters who have been calling for the closure of a copper smelter in the port city of Thoothukudi in Tamil Nadu state. Protesters, who have been demonstrating for more than three months, set vehicles on fire and threw stones at police, prompting them to open fire
Workers have rushed to shut down a power plant on Hawaii's Big Island after lava from Mount KÄ«lauea entered the site. Authorities are working to prevent the uncontrolled release of noxious gases as the lava approaches chemical vats
White clouds of gas billow into the sky over Hawaii as molten rock from the Kilauea volcano pours into the ocean. People have been warned to stay away from the fumes, which are laced with hydrochloric acid and fine glass particles that can irritate the skin and eyes and cause breathing problems.
Hillary Clinton takes swipe at the US president over alleged Russian election interference during a graduation speech at Yale university. She made the speech on a day that students traditionally wear 'over the top hats'
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