How's your business going to keep growing with the holidays just around the corner? What can you do when most people don't want to spend money now?
If you are concerned the cash flow won't flow and you won't have enough income for the next months, check out these ten tips:
1. Create written copy to email your subscribers and other email lists.
Just for your faithful customers, send a free how-to report, a thoughtful poem to celebrate the holidays, or a free offer of answering a question via email. This action keeps your name out in front of your audience, and it makes them feel acknowledged.
2. Create a form letter to send by email to your potential clients.
It reminds them you are available for them if they are ready to make a decision. Sample: "Dear name or group, Just wondering if this is the time for you to begin action on your book, internet marketing or web project? As you know I work with small business people who want to write, publish and sell their books, that will make a difference in others' lives, become the savvy expert and household name, and build business profits consistently." Follow with a special offer like a half hour phone session, or your free ezine or articles. Send it during and after the holiday.
3. Organize your computer files to locate the gold.
Perhaps you'll find an unfinished article that you can edit and send to the opt-in (no spam) ezines or top web sites in your field. These articles placed your coach #1 in Google and other search engines as well as listing her web site URL on 12,800 sites up 1200 from just last week. This is a good time to delete what no longer serves you.
4. Offer a strategic alliance with top people in your field.
This can take the form of exchanging tips for ezines, exchanging web links, or even promotional copy to add to your site called, "Professional Resources." When I did this with a large company's ezine of 30,000 subscribers, I received back a spot where my monthly column sits--with a different how to article each time. Just another way to get yourself out there.
5. Hire a part-time organizer-computer assistant.
Call your local high school and place an ad for their career center. It's minimum wage usually, and you can double, even triple your business results with just a little help. If you don't promote each day, you lose your momentum and potential buyer's responses. You can do the creating, your assistant can send the emails out, clean up your files, and do web marketing.
6. Send out an email survey to discover what's on your potential customer's or client's minds.
Ask them what is the number one question they would like to have you answer for them. Then compile the questions and answers. Leverage them to place on your web site, place a few in several ezines to add new content, send out as article for the opt-in ezines or for web sites, or exchange with strategic partners.
7. Take some time off.
Renew yourself with a walk to hear the birds, see the green and enjoy the smells. On my walks I take a big whiff of Starbucks coffee aromas as I pass by to my local lake. Check out nearby places such as a spa, hot mineral springs, or gardens to be silent. Include more yoga in your day.
8. Get your expenses tallied before tax season.
See what else you can do to get more deductions before the year's end.
9. Stop spending time on things you don't enjoy.
Say, "I let go of all that doesn't serve me." Look over your daily to do pages, and instead of dashing from one thing to another, list just 3 High Level Activities you want to accomplish for each day. The trick is to finish them before you wander to another lesser priority.
10. Make promotion and marketing part of your daily life.
Doing a little each day does bring great rewards. You may not get to pick the time someone uses your service or product, but ongoing promotion does work. Just found an email from one year ago from a potential client. Today he is with me as a full on client.
These tips are just the beginning. Put an easy attitude on as your build your business even during the holidays. Then, reward yourself with quality time with friends and family.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Thirteen journalists who were investigating damage to the environment have been killed in recent years and many more are suffering violence, harassment, intimidation and lawsuits, according to a study.
The Committee to Protect Journalists (CPJ), which produced the tally, is investigating a further 16 deaths over the last decade. It says the number of murders may be as high as 29, making this field of journalism one of the most dangerous after war reporting.
Eurosceptic backer warns that hardliners want frontrunner to rip up Mayâs deal
Boris Johnson has been accused of giving MPs contradictory promises on Brexit to win their votes, as one of his highly Eurosceptic backers warned that hardliners want to see him effectively tear up Theresa Mayâs deal with the EU.
The Conservative leadership frontrunner will face questions on his Brexit stance in a television grilling for the first time in the campaign on Tuesday, amid frustration among his rivals that he is getting away with pledging to be âall things to all MPsâ on issues from Brexit to HS2 in one-on-one meetings with them.
Police say two people sustained non-life-threatening injuries
Raptors became first non-US team to win NBA title last week
Police lift fans seeking safety as overcrowding becomes problem
Toronto police say two people were shot as Toronto Raptors fans packed the cityâs downtown to watch the teamâs NBA title parade. Police said two people had sustained serious but non-life threatening injuries in the incident. They added that two people had been taken into custody, and the parade was resumed after a short delay.
Iâm on the roof of city hall and something is happening. People are running including what looks to be cops and security pic.twitter.com/FEbhw88OqI
IvĂĄn Duque decries social acceptability of drug that inflicts environmental and social damage on producers
Middle-class cocaine users are inconsistent hypocrites if they fail to recognise the environmental and social damage their drug use is inflicting on producer countries, the Colombian president has said during a visit to London.
In an interview with the Guardian on Monday, IvĂĄn Duque said that cocaineâs social acceptability had to end. âThere are many people who present themselves as environmentalists, and if they want to be coherent, they must understand all the environmental damage that is caused by the production of cocaine â not just destroying tropical forests, [but] spreading chemicals in protected areas and destroying human capital,â he said.
Political row sparked after government gave US permission to use island for anti-narcotics flights
The GalĂĄpagos Islands are at the centre of political row in Ecuador after the government agreed to allow US anti-narcotics planes to use an airstrip on the archipelago which inspired Charles Darwinâs theory of evolution.
Dozens of people demonstrated outside the main government office in Quito on Monday to protest against a plan they described as a threat to the world heritage siteâs unique environment â and an attack on Ecuadorâs sovereignty.
Head of UNâs World Food Programme threatens suspension of food aid if safe delivery not assured
The head of the United Nations food agency has accused Yemenâs Houthi rebels of diverting food from the countryâs hungriest people and threatened to suspend food aid.
David Beasley, executive director of the World Food Programme (WFP), said the agency had found âserious evidenceâ that food supplies had been diverted in the capital, Sanaâa and other Houthi-controlled areas in the country, which is in the midst of a four-year civil war. He called on the Houthis to implement agreements that would allow the UN agency to operate independently.
Victims include imprisoned followers of Falun Gong movement, China Tribunal says
An independent tribunal sitting in London has concluded that the killing of detainees in China for organ transplants is continuing, and victims include imprisoned followers of the Falun Gong movement.
The China Tribunal, chaired by Sir Geoffrey Nice QC, who was a prosecutor at the international criminal tribunal for the former Yugoslavia, said in a unanimous determination at the end of its hearings it was âcertain that Falun Gong as a source - probably the principal source - of organs for forced organ harvestingâ.
From architecture to highways and the Olympic stadium, how does reality shape up against Katsuhiro Otomoâs 1988 animated dystopia?
Itâs 2019 and Tokyo is a sprawling megalopolis preparing for the 2020 Olympics. The city is crowded, fraying at the edges. The young are aimless and underemployed, obsessed with cars and clothes. Cynical new religious movements are on the rise. Motorcycle gangs race at night on the expressways. There is a worrying trend of militarism after years of peace. The government is showing signs of corruption. And everyone seems terrifyingly eager to ignore the lessons of a recent nuclear catastrophe.
The real city of Tokyo and the imagined Neo-Tokyo of the 1988 anime film Akira are nearly indistinguishable. 2019 is the âyear of Akiraâ: the date the apocalyptic science fiction film was set, a couple of decades after a mysterious nuclear-esque disaster had wiped out the original city.
The persistent practice of paying underage girls for sex-related services, known in Japan as the âJKâ business, has seen charities step in where police have come up short
On a humid Wednesday night the streets of Kabukicho, Tokyoâs most famous red light district, hum with people. Some are tourists, here to gawp and take selfies, but others are customers. Adverts for clubs flash and sing and girls dressed as maids hold signs offering deals for local bars.
In a grubby shopfront a perky cartoon featuring a cute Mr Men-style creature offers part-time work. The ad, which has an alarmingly catchy jingle, doesnât specify what the work is, but it doesnât need to: the answer is all around us on the brightly lit billboards advertising the charms of male and female bar hosts.
For hundreds of years people have come to Sanya in search of labouring jobs, shelter and a sense of belonging â but the area is changing fast, and its residents are struggling to adapt
At first sight, Sanya looks much like any other Tokyo suburb: well-appointed homes, supermarkets and fast-food restaurants. In the distance, soaring above the rooftops and mesh of overhead power lines is the unmistakable shape of the Tokyo Skytree.
But its proximity to the ultra-modern landmark is deceptive. Older men in well-worn tracksuits, baseball caps and plastic slippers clutch cans of early-afternoon chu-hi alcopops, and dozens of no-frills hostels advertise rooms with easily the lowest rates in the city â clues to Sanyaâs status as a Tokyo neighbourhood like no other, but one that is struggling to adapt to irresistible change.
âIt is terrifying,â she says, of her part in the Tony-winning musical The Light in the Piazza. âThereâs so much dialogue, which is not a skill Iâve practised much. But Iâve always had a voracious love of musical adventure.â Fortunately, her friend John Malkovich has given her some advice. âHe told me, âYou just have to put in the hours.â That made me feel better.â
Beijingâs public support for Hong Kong leader likely hides private fury, but letting her go would be another humiliation
The most obvious casualty of Hong Kongâs extraordinary uprising against chief executive, Carrie Lam, and her campaign to tie the city more closely to China, will be the bureaucrat-turned-politicianâs own career. If she stays on, it will only be as a lame duck leader.
But the cityâs turmoil is also a major challenge to her boss and patron, Chinese president, Xi Jinping.
Abandoned at sea in desperate conditions for 18 months, the MV Azraqmoiahâs crew have finally been reunited with their families
After 18 months stranded on a cargo vessel miles off the coast of the United Arab Emirates, with little food or water, no wages and little means of communication, Captain Ayyappan Swaminathanâs ordeal is finally over.
Far from wilting under the barrel of a global superpowerâs guns, Iranâs leaders have signalled an intent to defend their interests, by damaging those of their foes. Iranâs anger at the US, and its alleged role in the attacks on six tankers in Gulf waters over the past five weeks did not emerge from a vacuum. US-imposed sanctions have taken a huge toll on its economy, and diminished its ability to service long-lasting commitments across the region â in Syria and Lebanon, in particular.
Protesters dressed in black have marched through central Hong Kong demanding a full retraction of the China extradition law. The huge new rally comes after Hong Kong's chief executive, Carrie Lam, announced an indefinite halt to the proposed bill, which would allow residents and visitors to be sent for trial in Chinaâs opaque Communist-controlled court system
Led by the archbishop of Paris, Michel Aupetit, priests and canons wearing hard hats for safety attended mass on 15 June 2019, the first since the devastating April blaze that damaged the cathedral's roof
Amanda Knox, who was twice convicted and twice acquitted of the murder of Meredith Kercher, has castigated the media for portraying her as a "dirty maneater" during the trial. In an emotional speech, she also described the impact the case continues to have on her life
Russian president helps Chinese counterpart celebrate 66th birthday in style on Sunday, giving him Russian ice cream and sharing champagne before a summit in Tajikistan. The two leaders reportedly consider each other to be close friends.
Discussion of senior leaders' private lives is extremely rare in China and their exact birth dates are considered a state secret.
Efforts to pass a controversial law in Hong Kong which would have allowed suspects to be sent to mainland China for trial have been indefinitely suspended, Carrie Lam announced on Saturday. The move followed a week of mass protests and street violence over the bill
The White House press secretary, Sarah Sanders, whose tenure was marked by a breakdown in regular press briefings and questions about the administration's credibility, as well as her own, will leave her post at the end of the month, Donald Trump has announced. Sanders is one of the US president's closest and most trusted White House aides and one of the few remaining staff who worked on his campaign
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