Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1


Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.

Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.

If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.

My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went around $3000 a month.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.

1. Start the Letter with a Benefit-Driven Headline.

Include these headlines throughout your sales letter. "Want a quick and easy way to quadruple your Online Income in Four Months?

If you answered, "yes" to yourself, the headline succeeds, because you will keep reading. If you said "No, I don't believe this, " but I'm curious where this is going," the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter to discover your product[']s benefits and features, some fine testimonials, and finally to click "buy now" which takes them to the order page.

2. List the Top Five Benefits of your Product or Service in bullet form.

To define your top benefits start with a list of problems your client or customer wants solutions for. Each specific problem you answer can be labeled a benefit. If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is the top undeniable benefit-usually more money easier, more clients faster, more profits from Web sales, better relationships, and health.

If you have more than five benefits collected in a list, sprinkle the rest throughout your copy. How will your book make someone's life easier, richer in time or money, help their personal growth, provide additional income, entertain them? How will your product or service make them a better business person, more attractive, feel better, avoid catastrophe, sickness, or surgery?

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW so they will emotionally connect with your solutions (the product or service). Let's say they want to write an eBook or print book to make themselves the "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all the effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter addresses their concerns and shows these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

4. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site or another one that sells your products are more pulled to buy when they think other people have already. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your advice. Learn how to approach influential contacts through email friendly notes and requests. Ask them to look at and give their opinion on your table of contents, one chapter, and your back cover or sales letter information

Make it easy to buy. Add a few sample phrases and benefits they can use to save these busy people time.They want to help, but consider it's difficult to create testimonials, or it will take them away from their priorities.

Give as you receive. Give that person something of value. Study their Web site or read their ezine, and send them a short helpful tip or joke.

5. Offer your potential clients three or four chances to buy.

They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.

Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins 2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.


MORE RESOURCES:

Twelve Democrats including Biden, Warren and Sanders face off in largest presidential primary debate in US history

Bernie Sanders was trying to jump into a conversation about the opioid epidemic when moderator Erin Burnett interjected with a question about his health.

Sanders, who suffered a heart attack earlier this month, said, “I’m healthy; I’m feeling great.” He then pivoted to answer the opioid question.

Julián Castro mentioned the killing of Atatiana Jefferson in his home state of Texas over the weekend.

The death of Jefferson, an African-American woman who was fatally shot by a police officer as she babysat her nephew, has sparked outrage in recent days.

Julian Castro brings up killing of Atatiana Jefferson in Fort Worth, TX, by a police officer
"I am not going to give these police officers another reason to go door to door in certain communities because police violence is also gun violence and we need to address that" pic.twitter.com/xjKLUb0dh2

Continue reading...

Negotiators understood to have agreed in principle to customs border down Irish Sea

Boris Johnson appears to be on the brink of reaching a Brexit deal after making major concessions to EU demands over the Irish border.

A draft text of the agreement could now be published on Wednesday if Downing Street gives the final green light, according to senior EU and British sources.

Continue reading...

Soldiers’ presence underlines Moscow’s role as power broker after evacuation of US personnel

Russian units have begun patrolling territory separating Turkish-backed Syrian rebels from the Syrian army around the flashpoint town of Manbij in north-east Syria, in a clear sign that Moscow has become the de facto power broker in the region after the evacuation of US troops.

Oleg Blokhin, a Russian journalist usually attached to mercenaries in Syria, posted a video on social media on Tuesday from a deserted US military base in the village of al-Saadiya, near Manbij.

Continue reading...

Six adults removed from house and man, 58, arrested

A group described by local media as a man and his adult children have been found after spending several years living in the cellar of remote farmhouse in the north-eastern Dutch province of Drenthe “waiting for the end of time”.

The group of six were discovered after the oldest son, 25, visited a local bar, the Kastelein cafe. On the first occasion, 10 days ago, he “ordered and drank five beers on his own”, the owner, Chris Westerbeek, told broadcaster RTV Drenthe. When the man reappeared last Sunday, he “looked confused”, Westerbeek said. “He was unkempt, with long tangled hair. We got talking. He said he had run away and needed help, and that he had never been to school. Then we called the police.”

Continue reading...

Charlotte Charles says president dropped ‘bombshell’ as grieving parents visited White House

British parents grieving their teenage son have told how, during a visit to the White House on Tuesday, Donald Trump dropped the “bombshell” that the woman who allegedly killed him in a road crash was waiting for them in an adjoining room.

Charlotte Charles and Tim Dunn turned down the rushed offer to meet Anne Sacoolas, who is married to a US diplomat, describing it as “not appropriate” with no mediators or therapists present.

Continue reading...

  • State department official George Kent testifies in private
  • Hunter Biden admits ‘poor judgment’ but denies wrongdoing
  • US politics – live coverage

Democrats continued their whirlwind investigation of Donald Trump on Tuesday as another witness testified before Congress, building momentum towards a likely impeachment of the president.

Related: National Enquirer shredded Trump documents, Ronan Farrow book claims

Continue reading...

Police and protesters clash in city centre, as well as other Catalonia towns

Clashes between protesters and police erupted in Barcelona late on Tuesday after peaceful demonstrations over the jailing of nine Catalan separatist leaders descended into running battles.

Protesters lit fires and erected makeshift barricades in the centre of the city before the crowd was dispersed by baton charges by Spanish and Catalan police, as far as Passeig de Gràcia, the elegant boulevard that is home to many of the city’s most exclusive shops and hotels.

Continue reading...

  • NBA star said freedom of speech can carry ‘a lot of negative’
  • Relationship between NBA and China is under strain

Protestors in Hong Kong have burned LeBron James jerseys after the NBA star said that freedom of speech can lead to “a lot of negative”.

James made his comments after the fallout between the NBA and China over the anti-government protests in Hong Kong. The lucrative relationship between the league and China has been damaged since the Houston Rockets general manager, Daryl Morey, tweeted in support of the protestors earlier this month. Morey subsequently deleted the tweet but China has threatened to cut ties with the NBA, and some Chinese companies have backed out of broadcasts and sponsorship deals.

Continue reading...

Farrow’s book Catch and Kill describes Harvey Weinstein’s efforts to silence alleged victims and put Farrow himself off the story

The combination of rage, threats, professional promises and vulnerability that Harvey Weinstein used to secure the silence of women he allegedly sexually attacked is described in a newly disclosed interview between one of his accusers and Ronan Farrow, the journalist who exposed the Hollywood mogul.

In his new book Catch and Kill chronicling his investigation into Weinstein, Farrow relates for the first time details of his conversation with a longtime former employee of the movie producer, Alexandra Canosa.

Continue reading...

Former social media recluse’s Friends selfie attracts 116,000 followers in an hour

Jennifer Aniston’s new Instagram page is “on a break” after crashing hours after the star signed up for the platform.

The former Friends actor, one of social media’s most famous recluses, officially made her debut on Tuesday, causing the platform to temporarily crash as fans flocked to follow her account.

Continue reading...

  • North meets South in Pyongyang amid blackout
  • Both national anthems played and flags displayed

Long-time foes North and South Korea played a World Cup qualifier on Tuesday, their first football match in the North in 30 years, but no fans were allowed in the stands and Pyongyang refused to broadcast the game live. There were also no goals.

The last time the two sides met in a World Cup qualifier was in Seoul 10 years ago, when the North lost 1-0 before accusing South Korea of poisoning their players’ food ahead of the match.

Continue reading...

Green growth and ‘hedonistic sustainability’ have helped keep the public on board as the Danish capital seeks to reach its goal by 2025 – and so far it’s all going according to plan

“We call it hedonistic sustainability,” says Jacob Simonsen of the decision to put an artificial ski slope on the roof of the £485m Amager Resource Centre (Arc), Copenhagen’s cutting-edge new waste-to-energy power plant. “It’s not just good for the environment, it’s good for life.”

Skiing is just one of the activities that Simonsen, Arc’s chief executive, and Bjarke Ingels, its lead architect, hope will enhance the latest jewel in Copenhagen’s sustainability crown. The incinerator building also incorporates hiking and running trails, a street fitness gym and the world’s highest outdoor climbing wall, an 85-metre “natural mountain” complete with overhangs that rises the full height of the main structure.

Continue reading...

‘If cities are invited to be at the table, I believe they will help accelerate the work that needs to be done’ said LA mayor Eric Garcetti

US mayors are seeking to go over President Trump’s head and negotiate directly at next month’s UN climate change conference in Santiago, they said as they met in Copenhagen for the C40 World Mayors Summit.

Los Angeles mayor Eric Garcetti, who rallied US mayors to commit to the Paris climate agreement after Trump announced his intention to withdraw the country in 2017, said he would ask the UN secretary general, António Guterres, on Thursday to give American cities a new role in UN climate talks.

“I’m going to bring it up with the UN secretary general,” Garcetti said. “If cities are invited to be at the table, I believe they will help accelerate the work that needs to be done. Hopefully, we can do it in concert with our national governments, but [we can do it] even where there is conflict.”

Garcetti, who was announced on Wednesday as the next chair of the C40 group of global cities, said he would use his position to seek “a more formal role in the deliberations” at the conference.

“The United Nations works directly with cities all the time ... so they shouldn’t feel feel scared about jumping down to that local level,” he said.

Continue reading...

It is cities, not national governments, that are most aggressively fighting the climate crisis – and in 30 years they could look radically different

She has barely ever been in a car, and never eaten meat or flown. Now 31, she lives on the 15th floor of a city centre tower from where she can just see the ocean 500 yards away on one side and the suburbs and informal settlements sprawling as far as the eye can see on the other.

Life is OK in this megacity. She earns the exact median income and is as green as she feels she can be: she has no children yet, her carbon footprint is negligible, and her apartment, built in the early 2000s, has been retrofitted for climate change with deep insulation, its own solar air-con and heating systems.

Continue reading...

As developers aim to turn France’s busiest train station into a gargantuan airport-style mall, Parisians fear for the local neighbourhood – and the station’s soul

“When you tell people in Paris you live near the Gare du Nord, they usually grimace,” sighed Sarah, a French academic in her 50s who has lived on a narrow, traffic-choked street next to Europe’s busiest station for 30 years.

“Architecturally, the station building is superb. But neighbourhoods around stations are never easy, wherever they are in the world.”

Continue reading...

Ambush the latest in string of brazen attacks by Mexico’s drug cartels, as President Amlo defends strategy to halt the violence

With an AR-15 assault rifle in his hand and six spare magazines across his chest, the burly policemen looked nothing if not intimidating as he prepared to attend a memorial service for 13 fellow officers who were killed in an ambush in western Mexico on Monday.

Inside, he didn’t feel so tough.

Continue reading...

Business and city leaders warn of economic damage of cancellation and call for 2012 Olympics-style authority

A review of HS2 by northern business and city leaders has called for control of construction of the high-speed railway to be devolved to the north and Midlands – and warned that its possible cancellation would leave no viable alternatives for transforming their economies.

The Northern Powerhouse Independent Review (NPIR), established to inform or pre-empt the government’s own review of HS2, recommended a new body, HS2 North, be established to integrate HS2 with proposed Northern Powerhouse Rail links.

Continue reading...

  • Charges laid in regards to racist chanting during England win
  • Prime Minister describes events in Sofia as ‘stain on football’

Boris Johnson has joined demands by anti-racism campaigners for Uefa to take strong action after the racist chanting that marred England’s Euro 2020 qualifier against Bulgaria on Monday night.

European football’s governing body has opened disciplinary proceedings against the Bulgarian Football Union (BFU) for racist behaviour of its supporters after the incidents at the Vasil Levski Stadium in Sofia, in which some home fans made monkey noises at Tyrone Mings, Raheem Sterling and Marcus Rashford in the 6-0 victory for Gareth Southgate’s side.

Continue reading...

Bipartisan bill would force Turkish president to halt military campaign amid reports of widespread human rights abuses

The US Congress will press ahead with a broad package of sanctions on Turkey, including cutting military support, after measures announced by the Trump administration were dismissed as ineffective, Senate officials have confirmed.

The Republican senator Lindsey Graham and Democrat Chris van Hollen are expected to launch a bipartisan bill on Tuesday aimed at forcing the Turkish president, Recep Tayyip Erdoğan, to halt his military campaign in north-eastern Turkey, amid reports of widespread human rights abuses and the release of Isis militants who had been detained there.

Continue reading...

Parliamentarians seek to resubmit bill to introduce capital sentences for gay sex

MPs in Uganda are to push for new laws to make homosexual acts punishable by death.

James Nsaba Buturo, an MP, said parliamentarians wanted to retable a bill ruled unconstitutional by a court in 2014 that would introduce capital sentences for gay sex.

Continue reading...

Shinzo Abe says pair should have had access to shelter in Tokyo during Typhoon Hagibis

The Japanese prime minister, Shinzo Abe, has promised to take action after two homeless men were refused access to a shelter as Typhoon Hagibis barrelled into Tokyo.

The powerful storm hit Japan’s main island on Saturday with strong winds and heavy rainfall that caused more than 200 rivers to overflow, leaving thousands of homes flooded, damaged or without power.

Continue reading...

Labor says home affairs minister’s veto shows claims before election were false; Frydenberg responds to IMF growth forecast; and Malcolm Turnbull defends Snowy 2.0 after report savages project. All the day’s events, live

I guess this is never getting old:

Fantastic. Great move. Well done Angus!

Great beef barbecue at parliament today, supporting Australian primary producers and the tasty Angus beef we get to enjoy! https://t.co/A03G1mirve pic.twitter.com/f3RE6HM7kJ

Paul Oosting:

It’s fair to say that Australians have a healthy scepticism about politicians, but something else is afoot today. Not the normal, healthy suspicion that’s always been part of our political culture. A much deeper anger across the whole system.

A University of Canberra study showed that it crashed from 86% in 2007 to just 41% last year.

Continue reading...

Unicef report finds poorest children at greatest risk, while price of healthy food in rich nations drives food poverty

At least one in three children under five are either undernourished or overweight, and one in two lack essential vitamins and nutrients, the UN children’s agency has warned.

The Unicef report laid bare the alarming rate at which poor diets and a “failing” food system are damaging children, saying that “millions are eating too little of what they need and millions are eating too much of what they don’t need: poor diets are now the main risk factor for the global burden of disease”.

Continue reading...

A third of workers in study experienced dangerously high body temperatures, despite working ban during hottest periods

Migrant labourers working outdoors in Qatar face “high” or “extreme” risk of heat stress for more than half the working day during the four hottest months of the year, according to a UN report.

The findings come just weeks after the Guardian revealed that hundreds of workers may be dying due to exposure to Qatar’s intense summer heat.

Continue reading...

Global hunger index finds countries affected by drought and conflict in sub-Saharan Africa have seen biggest increases in undernourished people

The climate crisis is driving alarming levels of hunger in the world, undermining food security in the world’s most vulnerable regions, according to this year’s global hunger index.

The annual report, a ranking of 117 countries measuring hunger rates and trends, shows progress since 2000 but warns that the world still has a long way to go to reach the zero hunger target agreed by world leaders by 2030.

Continue reading...

Children taken to safety in Raqqa after hundreds of people fled camp holding Islamic State affiliates in northern Syria

Three orphans believed to be British citizens have been evacuated from an area in northern Syria that was the focus of recent attacks by Turkish troops and their allies.

The Guardian understands that the three children, Amira, 10, her sister, Hiba, eight, and their brother, Hamza, were evacuated from a camp for people associated with Islamic State in Ain Issa on Sunday. They were part of a group of 24 children taken to safety by the UN refugee organisation.

Continue reading...

Exclusive: Upmarket brand, which has just launched UN partnership, opens investigation as female labourers in Bangladesh factory say they suffer regular abuse

Lululemon, an athleisure brand whose £88 leggings are worn by celebrities and Instagram influencers, are sourcing clothing from a factory where Bangladeshi female factory workers claim they are beaten and physically assaulted.

The Canadian brand recently launched a partnership with the United Nations to reduce stress levels and promote the mental health of aid workers.

Continue reading...

Twelve Democratic 2020 presidential candidates will share the stage in the perpetual swing state on Tuesday

The Democratic 2020 presidential candidates will gather once again on Tuesday night to face off in their fourth debate, this time in the perpetual swing state of Ohio.

Twelve of the candidates have qualified to participate, and they will all share one stage – marking the most crowded debate stage of this election cycle so far. But the dynamics of the race have changed since the candidates last met in September, and some of the contenders face the prospect of this being their last debate.

Continue reading...

UK lawyers say more women are coming forward, but are police and prosecutors ready?

The clearest impact of the #MeToo movement on the British justice system has been a sharp rise in the number of complaints made to police of rape and sexual assault over the past two years.

That surge, however, has coincided with a chaotic response by police and prosecutors, who have been engulfed in problems over disclosure and allegations they have refined their approach to the crime in order to improve conviction rates, although this has been denied by the Crown Prosecution Service.

Continue reading...

Analysts say tactic of cooperation against nationalist parties appears to be working

A narrower-than-expected win for Poland’s ruling Law and Justice party (PiS) and a serious setback for Hungary’s governing Fidesz show eastern Europe’s illiberal nationalist parties are not entirely invincible, analysts and commentators have said.

“It looks like this may be a small step in the right direction – but it’s clear the opposition still has an awful lot of work to do,” said Agata Gostyńska-Jakubowska, a senior research fellow at the Centre for European Reform.

Continue reading...

A close ally is abandoned, and Isis is regrouping. The speed of the unravelling is breathtaking

In the week since Donald Trump’s fateful phone conversation with Recep Tayyip Erdoğan, the US has entirely abandoned the Kurds, its most effective allies in the Middle East, and with them a Syria strategy that was five years in the making.

The Islamic State flag has been raised once more and the last vestige of US credibility as a reliable partner lies crushed under Turkish tank tracks. It has arguably been the worst seven days for US foreign policy since the invasion of Iraq.

Continue reading...

Paul 'Jock' Palfreeman, who served 11 years in prison for fatally stabbing a Bulgarian student, has been released from immigration detention in the capital, Sofia, nearly a month after being granted parole. Speaking to journalists as he left the detention centre, Palfreeman voiced a desire to stay in Bulgaria if possible. 'Many people probably think, that I have had protection from Australia for the last 12 years, but the truth is, that the people who have helped me were Bulgarians and I trust them'

Continue reading...

Residents of Drenthe, a province in the north-east Netherlands, reacted to the discovery of a group of people believed to have spent years living in the cellar of a remote farmhouse 'waiting for the end of time'. 

Six adults were removed and being taken care of, police confirmed, while a 58-year-old-man who was renting the farmhouse was arrested after refusing to cooperate with their inquiry. 

Continue reading...

Native American tribes from up and down the west coast came together in San Francisco Bay to celebrate Indigenous Peoples’ Day on 14 October. Starting at dawn people paddled traditional tribal canoes around Alcatraz Island – the famous former prison site which was occupied by Native Americans from 1969-71. This year marks the 50th anniversary of the historic act of resistance that launched the modern era of indigenous rights

Continue reading...

Protesters took to the streets of Barcelona and other parts of Spain after the supreme court jailed nine Catalan separatist leaders for sedition over their role in a failed independence bid in 2017. Three main streets in Barcelona were blocked, as was train and metro access to Barcelona airport

Continue reading...

Residents and survivors were picked up in central and eastern Japan after Typhoon Hagibis hit the country on Saturday 12 October. The super-typhoon has already claimed 40 lives.

Record rainfall caused at least 25 rivers across the country to burst their banks leaving people stranded. By Monday at least 16 people were still missing and 200 were confirmed injured

Continue reading...

Japan’s Typhoon Hagibis made landfall south of Tokyo on Saturday evening with heavy rain, which flooded the city and surrounding areas. The death toll has reached 36 and many people are still missing. Emergency workers swung into action, with helicopters plucking people from flooded buildings and police swimming through waters looking for missing people

Continue reading...

Rescue efforts have begun in Japan following Typhoon Hagibis, which flooded Tokyo and surrounding areas and left at least 25 dead and 15 missing. 

Hagibis, one of the strongest storms to hit Japan in decades, made landfall south of Tokyo on Saturday evening and moved northward. It brought torrential rain and ferocious winds, causing widespread damage


Continue reading...

odrnews.com ©