Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.
If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.
My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went
around $3000 a month.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.
5. Offer your potential clients three or four chances to buy.
They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.
6. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials.
"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."
10. Present the "YOU" point of view in your sales letter.
When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."
Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.
For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Police have formed a tight perimeter around Hong Kong Polytechnic University and are not letting anyone in, including journalists. Protesters trying to escape have been tear gassed and arrested, and some have retreated back inside.
A volunteer inside the campus says there are about 300 or 400 people left in the university. Asked what they plan to do, she says: ‚ÄúThey are 20 year old kids. They don‚Äôt have plans. Everyone is nervous.‚ÄĚ
Our correspondent in Hong Kong, Lily Kuo, has posted these views of the besieged Hong Kong Polytechnic University, that show thick smoke billowing from the campus and multiple explosions ‚ÄĒ with hundreds of students still inside.
Multiple explosions in this fire that seems to be quickly spreading at the entrance of Polyu. There are still hundreds of people inside. pic.twitter.com/odfG9ZYkLR
The fire seems to have died down though can still hear small explosions and see some flames. A few people appeared to be close to it. pic.twitter.com/tD4dRDBmHe
Dean Baquet decries abuse of journalists and defends not calling president racist
The executive editor of the New York Times has accused Donald Trump of putting his reporters‚Äô lives at risk by subjecting them to personal abuse and describing them as ‚Äúenemies of the people‚ÄĚ.
Dean Baquet, who has led the news outlet during one of the most tumultuous periods in its history, said the US president‚Äôs history of verbal attacks on journalists such as the New York Times‚Äôs political reporter Maggie Haberman was ‚Äúappalling‚ÄĚ and risked having serious consequences.
An investigation into the prime minister‚Äôs relationship with the US businesswoman Jennifer Arcuri will also review an affair that Boris Johnson failed to declare when he was mayor of London, the Guardian can reveal.
US president says potential Democratic rival is ‚Äėsomewhat better than that‚Äô and urges North Korean leader to agree nuclear deal
Donald Trump has come to the defence of one of his potential rivals for the presidency, telling North Korea its recent description of Joe Biden as a ‚Äúrabid dog‚ÄĚ that should be ‚Äúbeaten to death‚ÄĚ was a little unfair.
Trump‚Äôs criticism of Pyongyang ‚Äď albeit via a half-hearted endorsement of Biden‚Äôs character ‚Äď came amid attempts to resurrect stalled nuclear talks, with Trump imploring North Korea‚Äôs leader, Kim Jong-un, to ‚Äúget the deal done‚ÄĚ, and the US and South Korea agreeing to postpone an annual air force drill the North routinely condemns as a rehearsal for an invasion.
Lawyers for Epstein‚Äôs victims say they were ‚Äėalmost completely ignored‚Äô in interview
Prince Andrew is facing a transatlantic backlash over his extraordinary defence of his friendship with Jeffrey Epstein after lawyers who represent 10 of the billionaire predator‚Äôs victims branded the royal unrepentant and implausible and demanded that he speak to the FBI.
After the royal‚Äôs defiant Newsnight interview on Saturday triggered a disbelieving reaction from the public and the media, the prince was under growing pressure from critics in the UK and US on Sunday who demanded an apology for his conduct and said that his defence of his actions was simply not credible.
Even the prime minister has chopped the vegetable out of her official menu after monsoon caused Indian crop failure
Bangladesh has been forced to import planeloads of onions as the price of the cooking staple soared to record highs, an official said, with even the prime minister chopping the bulb from her menu.
The price of onions ‚Äď a sensitive subject in south Asia where shortages can trigger widespread discontent with political ramifications ‚Äď has climbed to eye-watering levels in Bangladesh since neighbouring India banned exports in late September after heavy monsoon rains reduced the crop.
Dan McGarry of the Daily Post told at Brisbane airport the Vanuatu immigration service had barred him from flying back to the island country
The media director of a Vanuatu newspaper whose visa renewal was refused this month has been barred from flying home to Vanuatu from Brisbane with his partner.
Dan McGarry, who has lived in Vanuatu for 16 years, applied to have his work permit renewed earlier this year but it was rejected. McGarry believes his visa was refused due to articles he had published about China‚Äôs influence in Vanuatu.
Experts say major parties must defend multiculturalism and put populist parties last on their how-to-vote cards
The major parties have been urged to put populist parties last on their how-to-vote cards and reject the myth of a ‚Äúhomogenous national identity‚ÄĚ in submissions to the Senate nationhood inquiry.
Two academic experts, Glenn Kefford and Duncan McDonnell, have warned the inquiry that Australia may have avoided outbreaks of populism only because of poor leadership on the extreme right. Major universities have called for transparent and independent decision-making in government as a cure for voter disillusionment.
Three decades after the Berlin Wall fell, the crossing is a mess of souvenir shops and fast-food restaurants ‚Äď and time is running out to change things
It was the most famous border crossing in the Berlin Wall, the official gateway for allied diplomats, military personnel and foreigners to enter communist East Berlin by road.
And in 1961, Checkpoint Charlie seized the world‚Äôs attention when a diplomatic spat about allied forces‚Äô freedom to travel in East Berlin quickly escalated and saw Soviet and American tanks squaring up to one another. The world watched aghast, fearful of a third world war, as a formidable flock of superpower tanks rolled towards the border, standing just 100 yards apart.
Restaurants offering fixed-price three-course men√ļs have been a cornerstone of the country‚Äôs urban life for decades, but tourism, shorter lunch breaks and gentrification have put them under threat. What will it take to fight back?
Food is at the heart of Spanish culture. From social life to business deals, everything revolves around food ‚Äď above all, lunch. How did Mariano Rajoy, then prime minister, react last year when faced with an unprecedented vote of no confidence? He went to lunch. For eight hours.
The three-course men√ļ del d√≠a has been the cornerstone of Spanish cuisine and social life for generations. Consequently, the restaurants serving these men√ļs ‚Äď generally low on aesthetics and high on value for money ‚Äď have been a feature of the urban landscape. Now, though, their existence is threatened by a combination of rising rents, changing tastes and working hours, tourism and gentrification.
While hi-tech cosmopolitan centres like Milan flourish financially and culturally, former industrial towns continue to decline
Night-time haunts go in and out of fashion, but the Bar Basso in Milan, which opened in 1967, remains one of the city‚Äôs most venerable social institutions. Embodying a very Milanese combination of stylish prosperity and tasteful design, it is a favourite destination for the area‚Äôs creative elite and the discreetly wealthy.
Tucked away in a corner, Pierluigi Dialuce is explaining why, if a political nightmare unfolds in the rest of Italy, the city he has made his home will be able to cope.
The director and actor talks about his near-death experience, becoming vegan and the star-studded reboot of the film that first made him famous 25 years ago
In February last year, Kevin Smith performed 90 minutes of standup for a TV special, padded back to the green room and started to worry that the joint he had smoked before the show was too strong. He was sweaty and nauseous, which was not entirely out of the ordinary. But after he lay down on the tile floor and vomited, he was rushed to hospital, where a doctor broke the news that Smith was having a massive heart attack.
Smith stayed calm. Honestly, he tells me, as we talk at his Hollywood Hills home, he was still stoned. On learning that he might die, he says: ‚ÄúI was like: ‚ÄėI‚Äôm going to make peace with this right away.‚Äô You did way more than you ever set out to do, you got to do some cool shit, and if it‚Äôs done, it‚Äôs done.‚ÄĚ
The country‚Äôs traditional powerhouses on the centre-left and the centre-right face a moment of reckoning
Postwar German politics has a reputation for being moderate, consensual and a touch on the dull side. But there have been moments of high drama. In November 1959, for example, the Social Democratic party (SPD) abandoned its historic ambition to replace capitalism with socialism, dropped the Marxist account of class struggle and began to pitch itself as a broad-based Volkspartei (people‚Äôs party). History vindicated the decision. For the next 50 years or so, the SPD vied for power with the country‚Äôs other great political force, the CDU (and its CSU Bavarian ally), as both parties regularly achieved a vote share of over 40%.
Famed for their practice of big-tent politics, what the CDU and SPD would give for such numbers now. The agonies of Brexit and the rise of rightwing populism have claimed the political limelight around Europe. But those looking for clues to the continent‚Äôs future would do well to watch Germany closely over the coming weeks.
A radical experiment to genetically modify a strain of mosquito in order to stop them breeding malaria-carrying daughters is one of the latest efforts to tackle the deadly scourge of malaria
At 6.30am five-year-old Osman Balama and his mother reach the state hospital of Bobo-Dioulasso, the second-largest city in Burkina Faso. He hasn‚Äôt been feeling well for a few days and his mother is worried that he has contracted malaria. The waiting room is already full of mothers and grandmothers with young children on their laps, all with the same tired look as Osman.
‚ÄúThe rainy season has started,‚ÄĚ says Sami Palm, head of the clinic. ‚ÄúThat means more mosquitos. I‚Äôm certain that almost everyone here has malaria.‚ÄĚ
The Cuban government is planning a jubilee week as the capital city celebrates the anniversary of its birth, with hundreds of events at restored monuments and historic sites, a visit from the Spanish royal family and fireworks over the Malecon seaside promenade. Archive photographs show how much, and how little, the capital has changed
The Revolution Museum, which was inaugurated in 1920 as the presidential palace, before becoming a museum in 1974
Most Asian markets rise after China‚Äôs rate cut, as investors await further news on trade
Ashik Musaddi, European insurance analyst at JPMorgan Cazenove, says Aviva‚Äôs decision is somewhat disappointing.
Aviva, following the strategic review, has reported this morning that it has decided to retain its Singapore business and China JV, which we perceive as a small disappointment, as we were expecting a sale of the whole Asia units which could generate ¬£1.5bn-¬£2bn.
The UK insurer Aviva, which sells life, car, household and business insurance, has decided to hold on to its operations in Singapore and joint venture in China, despite receiving takeover offers for the Singaporean business. Both delivered double-digit growth in operating profits last year.
But the company said it is still looking at possibly selling off its businesses in Vietnam, Indonesia and Hong Kong, whose status as a major financial centre in Asia has been knocked by months of pro-democratic protests.
Aviva is continuing to explore strategic options for its operations in Hong Kong, Vietnam and Indonesia, with its respective partners in each country.
Charity regulator takes action against Aussie Farms, who Scott Morrison called ‚Äėgrubs‚Äô following on-farm protests
Animal activist group Aussie Farms ‚Äď the organisation that published farm details for vegan protesters and consumers ‚Äď has had its charity status revoked.
The charity regulator, Australian Charities and Not-for-profits Commission, announced on Monday that it had revoked the organisation‚Äôs charity status following an investigation sparked by federal government complaints.
‚ÄúI wanted to create a project to promote African cultures to change the image the Western media have of Africa: hunger, poverty and wars,‚ÄĚ he said. ‚ÄúI wanted to show a different and positive side.‚ÄĚ
Discrimination against girls is still entrenched in the laws of many African countries. Shocking examples are easy to find
I love my job, but it can be pretty depressing. I‚Äôve spent the past year researching and writing the first-ever continental report of the routine, blatant discrimination suffered by African girls.
The fact that girls and women are treated as inferior citizens is hardly news, except that this report reveals the extent to which gender discrimination is frequently state-sanctioned ‚Äď embedded into the laws, policies and practices of many African nations. We‚Äôre talking about legal, institutional discrimination with its roots in a deeply gendered and patriarchal society. We are also talking about the denial of respect for the dignity of the African girl.
Study of chicken egg samples reveals presence of dangerous chemical compounds around areas where waste is dumped
Plastic waste exports to south-east Asia have been implicated in extreme levels of toxins entering the human food chain in Indonesia.
A new study that sampled chicken eggs around sites in the country where plastic waste accumulates identified alarming levels of dioxins and polychlorinated biphenyls long recognised as extremely injurious to human health.
Toppling of Bolivian president reignites movement to remove leftist ally Nicol√°s Maduro
Venezuela‚Äôs flagging opposition movement has hit the streets for its first major protests in months, as leaders sought to reignite their campaign to force Nicol√°s Maduro from power after his leftist ally Evo Morales was toppled in Bolivia.
Thousands of protesters took to the streets on Saturday morning in towns and cities across the crisis-stricken south American country, hoping the dramatic sea change in Bolivian politics might portend similar change in Venezuela.
How poignant that Behrouz was freed from Australia‚Äôs grip and welcomed by Christchurch, a city that knows prejudice only too well
Today our world is a little freer, a little fairer, and a little more hopeful. Today, one less innocent man is incarcerated in Australia‚Äôs detention camp on Manus Island, guilty only of seeking refuge from persecution. Behrouz Boochani was no ordinary detainee. The Iranian Kurdish journalist and author became the voice of Manus detainees, and with it the persistent conscience of us all as we learned of the atrocities committed by the Australian government on its remote Pacific island detention camps.
How poignant that he was finally freed to visit Christchurch, a city that knows only too well the violence and suffering borne of prejudice. A city that wrapped its arms so warmly around its refugee community after a terror attack just seven months ago, to heal their wounds and stand for inclusion. Behrouz has said that Christchurch has taught the world about kindness this year. He is also quick to note that the prejudice that leads to violence against refugees is the same that underpins policies allowing cruel treatment of them by governments such as Australia‚Äôs. For him, the plight of refugees and displaced persons across the globe right now is connected to the fear-mongering politics of Donald Trump and Scott Morrison.
Beyond the tussle between Democrat Adam Schiff and Republican Devin Nunes is the big question ‚Äď will party interest reign supreme?
The battle for American hearts and minds in the unfolding impeachment drama is, at its core, a battle between two very different California congressmen.
In the red corner is Devin Nunes, a Republican former dairy farmer from the state‚Äôs agricultural Central Valley, who long ago threw his lot in with Fox News talking-point orthodoxy and has never hesitated to defend Donald Trump, no matter how much the rest of the political establishment ‚Äď and the factual record ‚Äď was arrayed against him.
The mosque attacks rocked New Zealand but good deeds and generosity will help keep us together
The day of 15 March 2019 will stay with me forever. I was working in my bedroom, listening to radio and drawing. The on-air chat and music was interrupted as news of a shooting at a mosque in Christchurch began to filter through. How could this possibly be happening in our quiet little island tucked away at the bottom of the world?
I brushed it off as some sort of mistake, until news of a shooting at a second mosque emerged minutes later. While witnesses and locals reported the horror that had just unfolded, I scrolled online looking for some sort of explanation, a way to make sense of it ‚Äď and found everyone was lost for words as I was.
Hundreds of Hong Kong protesters have been trapped inside the Polytechnic University campus they have been occupying since last week. Despite a pledge from the university president that demonstrators could leave peacefully, those who tried to leave were forced back into the campus by teargas and water cannon
Police deployed water cannon against protesters in Hong Kong on Sunday, in some cases using blue-dyed water laced with pepper spray. Teargas was also fired in an attempt to drive people away from the streets outside Polytechnic University. Protesters who occupied several university campuses last week have largely retreated, but hardliners have fortified themselves inside the campus and are refusing to leave
Chinese soldiers stationed in Hong Kong came out to clear streets on Saturday, which protesters had strewn with debris to slow down any police advances while they had been on the campus. People's Liberation Army soldiers joined the cleanup outside Hong Kong Baptist University, the site of clashes earlier in the week. They can only be deployed to help with disaster relief or to maintain public order if requested by the local government. The controversial move threatens to escalate already high tensions in the Chinese territory
The second day of impeachment hearings featured compelling testimony from Marie Yovanovitch, the former US ambassador to Ukraine who was sacked by Trump. Yovanovitch evidence drew links between corrupt elements in Ukraine and the Trump administration's push to force her from her post. She said she was 'shocked and devastated' by Trump's personal attacks on her. As she spoke, Donald Trump attacked her on Twitter, prompting the Democrat chair of the hearing, Adam Schiff, to read the tweets to Yovanovitch in real time. 'The effect is intimidating,' she said, as Democrats accused the president of witness intimidation on a day of high political drama
The US president has denied that attacks directed at the former US ambassador to Ukraine, as she testified in the second day of impeachment hearings, amounted to witness intimidation. ‚ÄėEverywhere Marie Yovanovitch went turned bad,‚Äô Trump wrote in tweets which were dramatically read aloud to Yovanovitch at the hearing. Democrats immediately accused Trump of attempting to intimidate a witness.
Adam Schiff, the Democratic chairman of the House intelligence committee, read out a tweet by Donald Trump disparaging Marie Yovanovitch as the former US ambassador to Ukraine testified to the president's impeachment hearing. When Schiff asked whether she thought the tweet was intended to intimidate her, Yovanovitch replied: 'I can‚Äôt speak to what the president is trying to do, but I think the effect is to be intimidating.'
Schiff replied: 'I want to let you know, ambassador, that some of us here take witness intimidation very, very seriously.'
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