Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.
If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.
My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went
around $3000 a month.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.
5. Offer your potential clients three or four chances to buy.
They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.
6. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials.
"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."
10. Present the "YOU" point of view in your sales letter.
When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."
Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.
For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Mossack Fonseca made frantic efforts to discover its own clients‚Äô identities as it fell under global scrutiny
The offshore firm at the heart of the Panama Papers leak did not know who as many as three-quarters of its clients were at the time of the expos√©, according to an investigation.
The Panamanian company Mossack Fonseca made frantic efforts to discover its clients‚Äô identities in the spring of 2016 as it fell under global scrutiny. Continue reading...
Winston Peters takes over as acting PM as the 37-year-old arrives at hospital early on Thursday
Prime minister Jacinda Ardern has gone into hospital to give birth to her first child amid a flurry of excitement in New Zealand.
A statement from the prime minister‚Äôs office said Ardern and her partner, Clarke Gayford, arrived at Auckland hospital at 5.50am on Thursday. Continue reading...
‚ÄĘ Footage appears to show fans at World Cup singing fascist song
‚ÄĘ FA condemns ‚Äėdisgraceful‚Äô conduct and pledges to help inquiry
British police are working with the Football Association to investigate a video that has surfaced online apparently showing England fans at the World Cup in Russia performing Nazi salutes.
The video shows two fans performing a Nazi salute and singing a fascist chant while in a bar. The establishment closely resembles one in Volgograd, where England played Tunisia on Monday. Continue reading...
Far-right interior minister says country ready to renegotiate its financial commitments
Italy‚Äôs far-right interior minister, Matteo Salvini, is calling on the European Union to ‚Äúdefend its border‚ÄĚ against migrants arriving from Africa, and suggested that Italy was ready to ‚Äúrenegotiate‚ÄĚ its financial commitments to the bloc if more was not done to help Italy handle the migrant crisis.
The bombastic former radio host, who has emerged as Italy‚Äôs de facto prime minister since the arrival of the new populist government, also pointed a finger of blame at ‚Äúhuman traffickers and do-gooders‚ÄĚ who he said were responsible for deaths on the Mediterranean. Continue reading...
Dozens pitch tents outside immigration office in response to thousands of migrant children split from their parents
After successfully forcing Portland‚Äôs Ice office to shut down Wednesday, occupying protesters are vowing to stay until so-called ‚Äúzero tolerance‚ÄĚ immigration policies end.
The pledge by members of #OccupyICEPDX came as Donald Trump signed an executive order ending his administration‚Äôs policy of separating migrant children from parents at the border with Mexico. Yet despite the order US official have said there are no immediate plans to reunite children separated from their parents under the ‚Äúzero tolerance‚ÄĚ policy, which has come under heavy criticism from Democrats, Republicans, human rights activists, international leaders and the public. Continue reading...
Exclusive: Surgery performed by Emil Shawky Gayed masked growth of uterine cancer as officials fear other women could be at risk
A woman died of cancer after unnecessary and negligent surgery she received at the hands of a disgraced doctor in New South Wales, health officials have confirmed.
She was one of dozens of women harmed by Emil Shawky Gayed, who over the course of at least one decade mutilated and performed harmful surgery on patients. Continue reading...
- Firearms sales fall 40% for firm once called Smith & Wesson
- Figures continue downward trend under pro-gun president
The ‚ÄúTrump slump‚ÄĚ struck again on Wednesday as American Outdoor Brands Corporation, the gunmaker formerly known as Smith & Wesson, reported another sharp drop in sales.
Full year net sales were $606.9m compared with $903.2m a year ago, a decrease of 32.8%. Firearms sales alone were even harder hit, dropping more than 40%. Continue reading...
Cannabis Act passes, with the legislation expected to take effect in a few months
Canada is to become the second country in the world to fully legalise marijuana, after the senate approved legislation paving the way for recreational cannabis to be legally bought and sold within the next two or three months.
‚ÄúWe‚Äôve just witnessed a very historic vote that ends 90 years of prohibition,‚ÄĚ senator Tony Dean told reporters on Tuesday after the vote to pass the Cannabis Act. Continue reading...
Legislation approved by parliament restricts ability of NGOs to help in asylum claims
Hungary‚Äôs parliament has passed a series of laws that criminalise any individual or group that offers to help an illegal immigrant claim asylum.
The legislation restricts the ability of non-governmental organisations (NGOs) to act in asylum cases and was passed in defiance of the European Union and human rights groups. Continue reading...
Matteo Salvini shrugs off critics who say policy reminiscent of fascist past
Matteo Salvini vowed to turn ‚Äúwords into action‚ÄĚ in his drive to root out and expel thousands of nomadic Roma from Italy as he shrugged off critics who said the far-right interior minister was adopting illegal policies reminiscent of the country‚Äôs fascist past.
Salvini, who has seen a jump in his approval ratings in the little under three weeks he has been in office, has called for a new census of Roma and for all non-Italian Roma to be expelled from the country. Continue reading...
Bloc hikes funds for Africa by 20% but reports highlight rights breaches and lack of accountability
The European Union is to increase its spending in Africa by more than 20% over the next seven years to a minimum of ‚ā¨36bn (¬£31bn) in an attempt to reduce the number of migrants and refugees crossing the Mediterranean.
But a succession of reports funded by the EU or written by leading MEPs say European efforts to stem the flow is characterised by misdirected finances, lack of accountability and repeated breaches of basic human rights, including an inability to undermine the business model of human trafficking, an industry worth as much as ¬£35bn a year. Continue reading...
Jeremy Fleming‚Äôs comments can be seen as riposte to EU threats to end UK access to security databases
Britain supplied key information to help break up terrorist operations in four European countries in the last year, one of its intelligence chiefs revealed on Tuesday, as the UK upped the ante in the growing row over post-Brexit security.
The director of the surveillance agency GCHQ, Jeremy Fleming, speaking on a visit to Nato headquarters, also stressed other European countries had benefited from classified intelligence shared by the UK on cyber-threats. Continue reading...
As the government ploughs on with its controversial road expansion scheme, commuting in Nepal‚Äôs capital can take up to four hours ‚Äď while many joke that the dust mask has become part of the national dress Continue reading...
Argentina‚Äôs president once talked of forcing slums out of the city ‚Äď now he wants to deliver residents the deeds to their land. But will it help?
‚ÄúIt was really bad in there ‚Äď I mean, it‚Äôs literally a ruin,‚ÄĚ says Romina Vargas of Argentina‚Äôs most famous abandoned building, where she once lived. ‚ÄúThere was lots of contaminated water on the lower floors, there were no sewers, and kids would come and take drugs inside. It‚Äôs good that it‚Äôs coming down.‚ÄĚ
Built in the 1930s and later championed by president Juan Domingo Per√≥n, the 14-storey building in south-west Buenos Aires was intended to be the largest hospital in Latin America; a cornerstone of Per√≥n‚Äôs grand populist vision for Argentina. But construction stopped abruptly in 1955 with a military coup. The abandoned colossus at the edge of the capital became known as the White Elephant. Continue reading...
Joel C√°novas uses Instagram to document his passion for rescuing discarded tiles as part of his one-man mission to salvage a century of Catalan heritage
Joel C√°novas was sipping a beer on a patio in Barcelona when a piece of rubbish caught his eye. A section of hydraulic cement tile ‚Äď the once-ubiquitous flooring material used in homes around the city for a century or so from the mid-1800s ‚Äď had been discarded during a home renovation.
C√°novas picked up the tile, and a passion was born. Spotting tiles in dumpsters throughout Barcelona, C√°novas soon began to document his discoveries on Instagram as The Tile Hunter (@i_rescue_tiles). Continue reading...
The booming market for products for ‚Äėurban skin‚Äô reflects anxieties about the health impacts of living in cities ‚Äď but is it all just a marketing gimmick?
Fiona Westerhout talks about her skin as though she is giving directions in a familiar neighbourhood: oily around the T-zone, dry cheeks, sensitive with the occasional breakout.
Westerhout, 29, had just started blogging about skincare when she and her partner moved from Perth in Western Australia to Shanghai in May 2016. There she found a new cause for skincare concern: pollution. Continue reading...
Would Hillary Clinton be in the White House ‚Äď and the world a better place ‚Äď if not for the former FBI director? He talks conscience, regret, and why the US public will vote Trump out
Are there times, in the dead of night, just after Donald Trump has appalled the world with some newly horrific act, when James Comey is gripped by the dreaded thought: It was me who put that man in power?
The answer Comey gives is unexpectedly swift and direct. ‚ÄúYes, actually. Mostly because people say that to me all the time. So I hear that quite a bit.‚ÄĚ And what does he do with that thought? ‚ÄúIt‚Äôs very painful. And I sometimes wonder, if I could go back in time, would I do something deeply unprincipled? I wouldn‚Äôt. All it does is make it painful, [because] I think Donald Trump is doing ‚Äď and will do ‚Äď great damage to my country. But that just adds to the pain.‚ÄĚ Continue reading...
Around the UK people marked the longest day in the northern hemisphere, from the annual festival at Stonehenge to the London Eye, while a gathering of hundreds of druids, pagans and revellers gathered at the ancient neolithic monument in Avebury, Wiltshire Continue reading...
Mercedes-Benz maker expects the tit-for-tat tariff spat to hit car sales
The Mercedes-Benz maker Daimler has become the first major company to issue a profit warning after being hit by the escalating trade war between the US and China.
The German carmaker said on Wednesday night that it expected profits this year to be ‚Äúslightly below the previous year‚Äôs level‚ÄĚ. It had previously pencilled in a slight rise. Continue reading...
Nation taken offline and metal detectors set up in 2,000 exam centres to prevent repeat of past fiascos
The whole nation of Algeria went offline on Wednesday for the start of high school exams, the first in a series of internet blackouts to stop the possibility of students cheating.
Mobile and fixed internet connections were cut across the country for a total of two hours, to coincide with the start of two school tests. Continue reading...
Research in Maasai Mara linked areas with high density of vehicles to lower numbers of cubs raised to independence
High levels of tourism can lead to a dramatic reduction in the number of cheetahs able to raise their young to independence, new research has found.
A study in Kenya‚Äôs Maasai Mara savannah found that in areas with a high density of tourist vehicles, the average number of cubs a mother cheetah raised to independence was just 0.2 cubs per litter ‚Äď less than a tenth of the 2.3 cubs per litter expected in areas with low tourism. Continue reading...
While some argue naming and shaming is an effective route to change, ‚Äėdoxxing‚Äô remains a highly dubious practise
Until a few months ago, Stephen Miller was just an anonymous bureaucrat in the Trump administration. However, thanks to his role as a key architect of the zero tolerance border policy, everyone now knows the political adviser‚Äôs name. What‚Äôs more, a lot of people have his personal phone number.
On Wednesday, Splinter, a news site owned by Univision, published Miller‚Äôs cell phone number stating: ‚ÄúThe Trump administration‚Äôs policy of separating immigrant children from their families has been credited primarily to the strenuous efforts of White House adviser Stephen Miller. Perhaps you would like to call him about it.‚ÄĚ Continue reading...
‚ÄĘ Documents released to the Guardian show Tuscan contains more than 680,000 names provided to every border guard
‚ÄĘ Database is effectively a second Canadian no-fly list, run by the US
Canadian border guards have been screening travellers using a huge, secretive US anti-terrorism database that is almost never referred to publicly, new documents reveal.
The database, called Tuscan, is provided to every Canadian border guard and immigration officer, and empowers them to detain, interrogate, arrest and deny entry to anyone found on it. Continue reading...
By 2030 the nation will have access to half the water it needs. The city of Shimla has already run out
Wash your clothes, or flush the toilet? Until last month, Ranjana Sharma had never considered the question. Then she arrived home one night to find her sister filling buckets.
The hot season has sometimes meant brief water shortages for Shimla, the former summer capital of the British Raj. But for an unprecedented 15 days in May and June, most taps in the Indian Himalayan town ran completely dry. Continue reading...
Deadly dispute between South Sudanese refugees during Brazil v Switzerland game inflames ethnic tensions
Ugandan officials have begun segregating refugees after a rise in ethnic tensions led to the deaths of four South Sudanese, including a teenager.
Security agencies have been heavily deployed in northern Uganda‚Äôs refugee settlements, home to more than 1 million people, in response to unrest between the warring ethnic groups that have fled conflict in South Sudan. Continue reading...
Exiled land rights defender calls for international help to investigate rights abuses under President Rodrigo Duterte
A human rights activist branded a terrorist by the Philippine government has urged the international community to support an independent investigation into political killings in the country.
Amid growing unrest in the Philippines, Joan Carling said President Rodrigo Duterte has shown a complete disregard for the rule of law that, coupled with plans to plunder the land and resources of the indigenous people she campaigns to protect, has created a ticking time bomb. Continue reading...
In July‚Äôs crucial election ‚Äď the first since the fall of Mugabe ‚Äď women hope to deliver a decisive blow against sexism
Women in Zimbabwe are hoping for a political breakthrough in the forthcoming elections, despite a ‚Äúhostile atmosphere‚ÄĚ and ‚Äúresistance‚ÄĚ from male politicians.
The election next month will be the first since the fall of Robert Mugabe, the 94-year-old who ruled for almost four decades, and is one of the most important in the country‚Äôs turbulent history. Continue reading...
Annual index on transparency of major international donors rates Whitehall department as ‚Äėpoor‚Äô, though DfID scores highly
The British Foreign Office has been ranked one of the world‚Äôs worst major aid donors on transparency, according to a new study.
The Whitehall department was described as ‚Äúpoor‚ÄĚ and ‚Äúwell below average‚ÄĚ on transparency of aid spend, ranking 40th among 45 major donors by the Aid Transparency Index, launched by the global campaign Publish What You Fund. Continue reading...
When disaster struck his community in remote Chin state, Dr SaSa rushed to help ‚Äď and found himself trying to treat 400 people a day
Growing up in an isolated village in western Myanmar was tough, with no running water or electricity, and little access to healthcare. The nearest hospital was several days‚Äô walk away. SaSa was determined to become a doctor, but just as he reached the end of his training, the bamboo on which his community survived was wiped out, triggering a huge increase in rats, who ate what little food was left. The overwhelming challenges of trying to bring medical help to the remote region inspired SaSa to found the organisation Health and Hope, which has since enabled hundreds of villagers in Chin state to become community health workers. Continue reading...
The global community‚Äôs inertia while the military wages vicious campaigns must cease - we must establish an accountability structure and end impunity
Three women were at their farm when they were taken by 80 soldiers belonging to Myanmar military, and were repeatedly gang-raped by the troops before eventually being released four days later. This tragically now familiar sounding story of a crime in Myanmar did not occur during the ‚Äúclearance operations‚ÄĚ following August 2017 in Myanmar‚Äôs northern Rakhine State, but in July 2000 on the other side of the country in Shan State. This case was documented in a 2002 report Licence to Rape, along with 172 other cases of sexual violence perpetrated in Shan State between 1991 and 2001.
Far too many such crimes have been committed with scant consequences faced by the culprits. On ensuring accountability for gross violations of human rights in Myanmar, so far the international community has failed. Continue reading...
History of persecution includes enslavement, forced sterilisation and massacres
When Italy‚Äôs new government attacked the country‚Äôs Roma population, threatening to expel thousands from the country, they were tapping into centuries-old prejudices against the group.
Persecution of the Roma in Europe dates back at least several hundred years. The Council of Europe details a history of extreme persecution including enslavement, forced sterilisation, separation from children and massacres. Continue reading...
As a chorus of condemnation builds, defenders are finding unusual ways to back a policy that seems indefensible
On Monday, the conservative news site Drudge Report filled its famous, all-caps lead story slot with the headline ‚ÄúBORDER BATTLE: USA TAKING IN 250 KIDS PER DAY‚ÄĚ. Next to the story was a photo of young children holding guns, implying that the children separated from their parents are gun-toting criminals.
The children in the photo were not traumatised minors who crossed the US-Mexico border with their parents. They weren‚Äôt even from Central America ‚Äď they were Syrians. The photo had been taken in Syria in 2012 by photojournalist Christiaan Triebert, and was a blatantly misleading attempt to try to find some way to make the border policy seem legitimate. Continue reading...
One oil spill from the Trans Mountain pipeline would destroy Squamish territory. So much for Trudeau‚Äôs promise
The Trans Mountain pipeline expansion project is no ordinary pipeline. This project, which the government of Canada has just decided to nationalise, will travel more than 1,000km from northern Alberta through unspoiled wilderness to end at the port of Vancouver. The port is on the Salish Sea, part of the hereditary territory of the Squamish People. The Salish Sea is home to some of the world‚Äôs largest wild salmon runs. Majestic orcas swim in the waters and feed on the abundance.
Related: You may think all First Nations are against pipelines. Think again Continue reading...
Donald Trump takes aim at protester at a rally in Duluth, Minnesota, saying 'he's going home to his mom.' The president goes on to predict the media will report that there were massive protests at the rally. He briefly mentions his executive order to keep detained families together but says the tough stance on immigration would remain. He blames the Democrats for the immigration problems, claiming they do not care about the effects of uncontrolled immigration
The Canadian prime minister says marijuana will be legal nationwide on 17 October. Trudeau said in parliament that the government is committed to better protecting Canada's youth and hopes to take money away from organised crime. The country will become the second in the world to make cannabis legal nationwide Continue reading...
Kirstjen Nielsen, the US homeland security secretary, is confronted by protesters who chant 'shame' as she dines at a Mexican restaurant. The video was originally posted by the Metro DC Democratic Socialists of America. Nielsen is seen trying to ignore the protesters as other diners look on. The Trump administration is facing a growing backlash against its policy of separating migrant children from their parents at the southern border
The MSNBC host struggles to get through a segment on her nightly show, describing babies being forcibly removed from their parents and taken to shelters under Trump's hardline immigration laws. Maddow eventually crosses to another anchor, appearing too emotional to finish reading the report. Continue reading...
As Trump walked out of the closed-door meeting in the Capitol basement, he was confronted by about six House Democrats, who shouted 'stop separating our families!' Continue reading...
US ambassador Nikki Haley says America is withdrawing from the UN human rights council, saying abusers continue to serve on, and be elected to, the council. Haley claims the council continues to politicise and scapegoat countries with 'positive human rights records'. She called it a 'cesspool of political bias' that targets Israel in particular. 'We will continue to lead on human rights outside the misnamed human rights council,' she says.
The Trump administration's zero-tolerance immigration policy has come under attack at a congressional hearing. New York representative Jerry Nadler gave an impassioned speech condemning the separation of migrant families and people being held in cages at the border Continue reading...