Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.
If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.
My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went
around $3000 a month.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.
5. Offer your potential clients three or four chances to buy.
They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.
6. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials.
"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."
10. Present the "YOU" point of view in your sales letter.
When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."
Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.
For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
New Zealand will further loosen its coronavirus lockdown restrictions from Friday, allowing gatherings - including funerals, church services and parties - to increase in size from 10 people to 100.
Three weeks after a relaxation of the strictest-possible level 4 shutdown rules, prime minister Jacinda Ardern said, it was clear that a fresh wave of infection had been avoided.
This was âcounter to what many countries overseas have experienced,â she said, adding that the curb of the virusâ spread was âin large part to New Zealanders sticking to the rulesâ at levels 3 and 2 over the past few weeks.
President Donald Trump has further limited travel to the US from the worldâs coronavirus hotspots by denying entry to foreigners coming from Brazil, which is second to the US in the number of confirmed cases.
Trump had already banned certain travellers from China, Europe, the United Kingdom and Ireland and, to a lesser extent, Iran. He has not moved to ban travel from Russia, which has the worldâs third-highest caseload, approximately 20,000 fewer than Brazilâs.
The predecessor of Swedenâs state epidemiologist has broken her silence on the countryâs controversial coronavirus strategy, saying she now believes the authorities should have put in place tougher restrictions in the early stages of the pandemic to bring the virus under control.
Annika Linde, who oversaw Swedenâs response to swine flu and Sars as state epidemiologist from 2005 to 2013, had until now expressed support for her countryâs approach under her successor, Anders Tegnell.
But she has now become the first member of the public health establishment to break ranks, saying she has changed her mind as a result of Swedenâs relatively high death toll compared with that of its neighbours, Denmark, Norway, and Finland.
âI think that we needed more time for preparedness. If we had shut down very early ... we would have been able, during that time, to make sure that we had what was necessary to protect the vulnerable,â Linde told the Observer.
Less than three years since a crackdown against Rohingya, troops are again accused of war crimes â this time against Rakhine Buddhists
Kyaw Thu* waited until night fell before taking his family to the bank of a river not far from their village. While millions across the world were told to remain at home to stay safe from the coronavirus pandemic, he and his neighbours were forced to flee.
That night in March, he recalls, residents from Tin Ma village, in Rakhine state, clambered anxiously into boats, crossed the river, then trekked through foothills to seek refuge in the relative safety of a nearby town. No one switched on a torch or even lit a cigarette for fear of drawing the attention of Myanmarâs army.
Leader says she can feel âquite a decent shake hereâ as the 5.8 quake strikes during a live interview
New Zealandâs prime minister, Jacinda Ardern, has developed a reputation for keeping her cool in the face of a crisis. But an earthquake first thing on Monday morning as she was interviewed live on television seemed like an unusually trying way to start a week.
âWeâre just having a bit of an earthquake here,â Ardern told Ryan Bridge, a host for Newshubâs AM Show, live on air. Casting her eyes to the ceiling of the room she was standing in at New Zealandâs parliament in Wellington, she remained in place as the television camera jolted.
Remnants of ex-Tropical Cyclone Mangga whip up 100km/h wind gusts, dust storms and heavy rain as Perth and stateâs south prepares for onslaught
Some 50,000 homes in Western Australia are still without power as the state continues to be battered by wild weather for a second day in a row, in a ârare eventâ described as a âonce-in-a-decadeâ storm.
The state has experienced the wildest autumn weather in years, as the remnants of ex-Tropical Cyclone Mangga collided with a cold front and trough, whipping up gusts of about 100km/h.
Foreign minister accuses Washington of damaging relationship with Beijing
The prospects of a trade war between China and the western economies ratcheted up on Sunday as Beijing accused the US of pushing relations towards a ânew cold warâ.
âChina has no intention to change, still less replace the United States,â Chinaâs foreign minister, Wang Yi, said on Sunday in the latest escalation in tensions between the worldâs two largest economies. âItâs time for the United States to give up its wishful thinking of changing China and stopping 1.4 billion people in their historic march toward modernisation.â
Judge Robert Hinkle says current law is unconstitutional but his ruling is likely to face Republican challenge in key battleground state
A law in Florida requiring felons to pay legal fees as part of their sentences before regaining the vote is unconstitutional for those unable to pay, or unable to find out how much they owe, a federal judge has ruled.
Israeli PM could face more than a decade in prison if convicted in three separate cases
Defiantly railing against attempts to âoverthrowâ him before donning a face mask to enter court, Benjamin Netanyahu sat for the first day of his high-profile corruption trial, which threatens to put Israelâs longest-serving leader behind bars and open deep divisions within the country.
Speaking in the corridors of the courthouse ahead of the hearing, Netanyahu decried police and prosecutors he accused of attempting to topple him. âWhen there is a strong rightwing leader like me, everything is permitted to bring him down,â he said, flanked by loyal ministers. âThis is an attempt to overthrow us.â
Streaming service must convince podcast listeners to switch from their favourite app
Joe Rogan, the comedian, MMA commentator and podcaster, may seem an unlikely prospect for becoming the worldâs highest paid broadcaster. But after signing an exclusive deal with Spotify, that is what he may have become, marking a new era for podcasting in the process.
To much of the world, Roganâs name is most associated with the periodic furores that erupt from the marathon interviews around which his podcast is structured.
Bushfires and Covid-19 highlight connection between human health and natural world, states letter by almost 200 doctors and scientists
Leading health professionals, including a Nobel laureate and a former Australian of the Year, say the government must put human health âfront and centreâ in a new generation of environment laws in the aftermath of the Covid-19 and bushfire crises.
The Nobel prize-winning immunologist Peter Doherty and the epidemiologist and former Australian of the Year Fiona Stanley are among 180 professionals who have warned the government that Australiaâs âfailingâ environmental laws will fuel further public health crises.
The Senakw development aims to ease the cityâs chronic housing crisis â and to challenge the mindset that indigeneity and urbanity are incompatible
The scrubby, vacant patch beneath the Burrard Street Bridge in Vancouver looks at first glance like a typical example of the type of derelict nook common to all cities: 11.7 acres of former railway lands, over which tens of thousands of people drive every day.
This is not any old swath of underused space, however. Itâs one of Canadaâs smallest First Nations reserves, where dozens of Squamish families once lived. The village was destroyed by provincial authorities more than a century ago.
Amazon have arrived in force in rapidly expanding Hyderabad, with designs on the currently almost non-existent Indian e-commence market
The futuristic lobby of the new Amazon building in Hyderabad feels as though it should have a permanent orchestra blasting out Also Sprach Zarathustra. The scale is intended to awe. A large slogan on a wall suggests the company is âDelivering smilesâ. The only sound that rises above the hush is a synthesised beep, coming from a giant screen playing a video of the campus at various stages of its construction.
Built on nine acres in this Indian cityâs financial district, it is Amazonâs single largest building globally and the only Amazon-owned campus outside the US. It can house over 15,000 employees, but its size is its main architectural feature: it resembles the same cube of glass steel and chrome seen in corporate offices across Hyderabad, though a flash of magenta reflected in one of the top floor windows, from a billowing sari across the road, is a nice Indian touch.
Minibuses that run on Friday evenings and Saturdays buck stateâs religious restrictions
Tel Aviv is one of Israelâs most dynamic cities, but the latest local craze could appear fairly humdrum to outsiders â a bus service that runs at weekends.
Packed 19-seat minibuses fill up fast with passengers, who excitedly gossip about the new routes. People patiently queue at bus stops, knowing they might have to wait for two or three buses to pass before there is a space. Still, they are upbeat. âItâs a pleasure,â said Ben Uzan, a 30-year-old electronic engineer. âItâs a blessed initiative.â
The Garbage Cafe in Ambikapur, India, is helping to tackle the countryâs plastic waste problem â and their novel idea is catching on
On bad days, when his employer made some excuse for not paying him his paltry daily wage, Ram Yadavâs main meal used to be dry chapatis, with salt and raw onion for flavour. Sometimes he just went hungry. For a ragpicker like him, one of the thousands of Indians who make a living bringing in plastic waste for recycling, eating in a cafe or restaurant was the stuff of fairytales.
But last week, Yadav was sitting at a table at the Garbage Cafe in Ambikapur, in the state of Chhattisgarh, over a piping hot meal of dal, aloo gobi, poppadoms and rice. He earned the food in exchange for bringing in 1kg of plastic waste. âThe hot meal I get here lasts me all day. And it feels good to sit at a table like everyone else,â he said.
There has never been a better time than lockdown to fix things around the house. The Repair Shopâs Jay Blades and other experts offer tips on how to do it yourself
The lockdown is a good opportunity to learn to repair some commonly broken items. Not only do many of us have more time on our hands than usual, but shops are closed so we canât easily replace items, and many expert restorers are shut, too. Prolonged proximity to your belongings, and a keener eye on your finances, may have given you a newfound appreciation for your stuff and the planetâs resources. These days you can find a wealth of fix-it tutorials online, but hereâs where to start.
Ayaz Hussain becomes sixth person charged with the murder of law student killed in drive-by shooting
A sixth person has been charged with the murder of a 19-year-old law student who was killed in a drive-by shooting.
Four men and a woman have already been charged with the murder of Aya Hachem, who was gunned down as she walked to a supermarket near her home in Blackburn on Sunday 17 May, and the attempted murder of Pashar Khan, who police believe was their intended target.
The president rarely misses a chance to sling mud but he has been uncharacteristically quiet about Tara Readeâs claim
Sometimes Donald Trump portrays his election rival, Joe Biden, as a sleepy geriatric who should be in a care home because âhe doesnât know heâs aliveâ. At others, the president speaks of Biden as a wily manipulator who conspired with the deep state and China.
We bring together all the latest on new and active Covid-19 cases, as well as maps, stats, data and graphs from NSW, Victoria, Queensland, SA, WA, Tasmania, ACT and NT to get a broad picture of the Australian outbreak and track the impact of government response.
Due to the difference in reporting times between states, territories and the federal government, it can be difficult to get a current picture of how many confirmed cases of coronavirus there are in Australia.
Here, weâve brought together all the figures in one place, along with comparisons with other countries.
Tweet showed 12 male political leaders after Ghani promised women would be involved in high-level decision-making
People in Afghanistan protested on social media that no women were present at a high-level government meeting, despite assurances from the president that they would be involved in important decision-making roles.
The outcry followed a tweeted photo of a meeting of 12 political leaders at the presidential palace â all of them men.
In San Luis PotosĂ, cases of Covid-19 are rising, but not everyone is taking lockdown seriously. Photographer Mauricio Palos looks at how the outbreak has affected his home town
In San Luis PotosĂ, a city in central Mexico, some people believe the coronavirus is an invention by the government. They are sharing memes, videos and recordings with misinformation, in which people tell you that in the hospitals they drain the fluid from your knees and planes spray the city with the virus at night.
Millions of people in the Philippine capital, Manila, have spent more than two months under lockdown. The densely populated city, once notorious for its heaving traffic, has been transformed into a ghost town. Residents who do not perform essential work have been asked to stay at home and are barred from leaving their neighbourhoods. Rights groups have warned over the brutal manner in which the restrictions have been enforced. In one instance, curfew violators were put in dog cages, while others have been forced to sit in the midday sun as punishment. President Rodrigo Duterte has told police they can shoot anyone deemed to be causing trouble during the lockdown.
Last week, the government announced an extension of the lockdown until 31 May, making it one of the strictest and longest quarantines in the world.
Locals, NGOs and politicians express fears for worldâs most vulnerable as charity announces withdrawal from 18 countries due to financial impact of Covid-19
Oxfam Internationalâs announcement that it will close operations in countries including Afghanistan and Haiti has prompted fears that regions are being abandoned just as the coronavirus pandemic makes them more vulnerable.
Oxfam said the impact of Covid-19 on its finances had forced it to fast-track a global restructuring programme, which entails the closure of 18 country offices.
In 1981, a virus that had jumped the species barrier some decades earlier to infect humans began to wreak havoc among the gay community in San Francisco and New York. A taskforce was set up to study the cause of this disease, and it took a few years to identify HIV as the definitive cause of Aids and its genome to be sequenced, and nearly 15 years before a cocktail of drugs meant that having an HIV infection was no longer a certain death sentence.
Forty years later, the cause of the Covid-19 outbreak in Wuhan was identified as a new coronavirus Sars-CoV-2, and its sequence determined in a matter of weeks. That, in turn, paved the way for a sensitive test for infection and, now, antibody tests for people who may have had the disease. That we know so much in such record time is due to sustained international investment in science.
Covid-19 is natureâs way of making bad situations worse. From the moment it turned the world upside down, you could have predicted that the Chinese Communist party would have arrested whistleblowers and covered up the threat to humanity. Itâs what it does best, after all.
You would not have needed mystical powers to divine that Viktor OrbĂĄn would have used a pandemic as an excuse to turn Hungary into the European Unionâs first dictatorship. Nor did it take a modern Nostradamus to foresee that, if you put men who care nothing for competence, complexity, or the difference between truth and falsehood in power, you will live to regret it. Or in the case of tens of thousands who trusted Donald Trump and Boris Johnson, die needless deaths.
The former president, the most popular politician in America with a huge social media following, can bolster the Democratic nominee with key groups and drive voter registration
Former president Barack Obama has dipped his toes into the 2020 presidential campaign recently and is positioned to do more in the coming months as Joe Bidenâs effort to defeat Donald Trump gathers steam.
Interviews with about a dozen Democratic strategists, officials and people close to Obama indicated members of the party want the popular former president to use his powerful online presence and focus on rallying key Democrat constituencies that are critical to a Biden victory.
The new opposition leader must win back centrist voters, just four months out from the election
It was never a foregone conclusion, but with three poll results in the last three weeks putting Nationalâs support at around 30%, the chances of Bridges remaining as leader were increasingly slim. By 1pm on 22 May, the parliamentary National party had sealed his, and deputy Paula Bennettâs, fate.
The new leader, Todd Muller, now faces the unenviable task of clawing back the centre right voters who appear, for now, to have deserted National in droves.
Jair Bolsonaro swore 34 times during a two-hour cabinet meeting some think could help bring his four-year term to a premature end. Brazilians are horrified by their president's lack of focus on Covid-19, which has killed more than 21,000 people
Hong Kong police used teargas, pepper spray and water cannon on crowds as thousands rallied against Beijingâs declaration that it intends to impose national security laws on the semi-autonomous region â a highly criticised move because of the 'one country, two systems' rule.
At least 120 people were arrested, according to police, in one of the biggest gatherings in the country since the beginning of the coronavirus pandemic as the proposed law, banning subversion, separatism, and acts of foreign interference on Hong Kong, is to be approved next week at Chinaâs National Peopleâs Congress
Muhammad Zubair, one of two people who survived a plane crash in Pakistan, has described his escape from the burning aircraft after a second failed attempt to land in Karachi on the eve of the Muslim festival of Eid. The Pakistan International Airlines Airbus A320 with 99 passengers and eight crew members onboard crashed into a crowded residential district on Friday afternoon
Kayleigh McEnany appeared to accidentally reveal Donald Trump's private bank details while displaying evidence of the president's $100,000 donation to efforts to rein in the coronavirus. McEnany announced Trump would donate his quarterly pay cheque, and when she held up the cheque for White House reporters, Trumpâs banking details were not obscured
Donald Trump has demanded that states reopen churches, synagogues and mosques for in-person services, threatening to 'override' governors who refuse. The president said he was identifying houses of worship as 'essential services' and suggested he was correcting the 'injustice' that liquor stores and abortion clinics had reopened in some states while places of worship had not
A rare white grizzly bear has been spotted in Canada's Rocky Mountains. According to experts, the colouring is the result of a recessive gene in the cub â not albinism. Local wildlife officials have known about the white grizzly since 2017, but Cara Clarksonâs mobile phone video of the bear, which went viral, marks the first time the public has caught a glimpse of the predator
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