Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.
If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.
My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went
around $3000 a month.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.
5. Offer your potential clients three or four chances to buy.
They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.
6. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials.
"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."
10. Present the "YOU" point of view in your sales letter.
When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."
Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.
For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins Š2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Joint statement from UK, France and Germany says Riyadh needs to urgently clarify what happened to journalist
The UK, France and Germany have pressed Saudi Arabia to provide facts for its account of what happened to the journalist Jamal Khashoggi, as ministers from western governments lined up to reject the official line from Riyadh.
After two weeks of denials that the kingdom was involved in Khashoggiâs disappearance on 2 October, late on Friday the Saudi regime said he had died in a fistfight inside its consulate in Istanbul. Continue reading...
Use alongside traditional treatment in advanced cases âcould benefit 3,000 men in UKâ
Radiotherapy could increase the chances of survival for thousands of men with prostate cancer that has already spread by the time they are diagnosed, new research suggests.
Prostate cancer is the most common cancer to affect men in the UK. About 47,000 are diagnosed every year and around 11,500 die. Significant numbers of men are not diagnosed until the cancer has spread, which reduces their chances of survival. Continue reading...
Deputy foreign minister insists Moscow has strictly observed missile treaty signed in 1987
Senior Russian officials have lashed out at the United States after Donald Trump announced his intention to withdraw from an arms control treaty.
The intermediate-range nuclear forces (INF) treaty, signed in 1987, has historically kept nuclear missiles out of Europe. The US president has accused Russia of violating the treaty first and told reporters on Saturday that the US would âhave to develop those weaponsâ in response. Continue reading...
MS diagnosis came in August but Hollywood star has lived with symptoms for years
The American actor Selma Blair has been praised for speaking candidly about having multiple sclerosis (MS).
In an Instagram post the 46-year-old Cruel Intentions star said she had been officially diagnosed in August but had experienced symptoms for years. Continue reading...
Thousands on the migrant caravan circumvent border gate in attempt to reach US
A growing throng of people from Central America have resumed their advance towards the US border in southern Mexico, despite Mexican efforts to stop them at the border with Guatemala.
Their numbers swelled to about 5,000 overnight and they set out walking at first light on Sunday toward the Mexican town of Tapachula, 10 abreast in a line stretching approximately a mile. Continue reading...
âNow is time to play for the team,â minister says as speculation about PMâs leadership continues
A party at war: could Brexit split spell end of the Tories?
Dominic Raab has conceded that Conservative backbenchers have become jittery about the status of the Brexit negotiations but insisted ânow is the time to play for the teamâ as speculation about Theresa Mayâs leadership continues.
The Brexit secretary said the Tories needed to hold their nerve after weekend reports that hostile backbench MPs would try to force a leadership challenge. Forty-eight MPs are needed to force a vote of confidence in the prime minister. Continue reading...
More than 170 people injured after Puyuma express service came off tracks on a bend
Eighteen have been killed and 171 injured in Taiwan after an express train derailed on a popular weekend route, officials said.
The Puyuma service was carrying more than 366 passengers from a suburb of Taipei toward Taitung, a city on Taiwanâs south-east coast, when it came off the tracks at a curve at about 4.50pm local time. Continue reading...
Explanation sought for concentration of cases in Loire-Atlantique, Ain and Brittany
Franceâs health minister has announced a new investigation into the births of several babies with upper limb defects in various parts of the country in recent years, saying it was âunacceptableâ no cause had been found.
AgnĂ¨s Buzyn said she and her environment counterpart, FranĂ§ois de Rugy, had decided to look more closely at what caused 14 babies to be born with stunted or missing arms since 2007, two weeks after health authorities said they had failed to find an explanation. Continue reading...
Manhattanâs skyline is the most famous in the world. Its horizon has been interrupted by verticals from the first 10-storey office buildings in the late 1800s, and will only continue to rise higher Continue reading...
The controversial Peace Bridge is now one of the most-used walking and cycling routes in Calgary. The councillor behind it reveals the projectâs stormy process
âThe level of hatred directed towards that piece of infrastructure was out of proportion with the cost,â says Druh Farrell as she recalls the stormy process leading to the construction of Santiago Calatravaâs pedestrian and cycling Peace Bridge in Calgary. âIt was an incredibly painful process. It became so intense.â
The celebrated Spanish architect was brought in to address a complicated brief. The crossing â connecting downtown to the northern river pathway and the community of Sunnyside â had to completely span the Bow River, while being flat enough to avoid obstructing a nearby helicopter-landing area. Continue reading...
Carlos Marchand photographs basketball hoops in Queens, New York City, as a way of framing suburbia Continue reading...
Santa Maria Tonantzintla was set to be one of Mexicoâs first smart cities â but residents saw it as an attempt to westernise their town and leave tradition behind
Lupita Tecual Porquillo had heard a rumour that the plaza was going to be âremodelledâ. The 51-year-old grocery store owner lives around the corner from the centre of Santa Maria Tonantzintla, a sleepy town in the state of Puebla, about three hours from Mexico City. She assumed âremodellingâ meant repairing the plazaâs centuries-old cobblestone pavement.
In November 2017, heavy machinery arrived to tear out the characteristic cobblestones and replace them with smooth, uniform stone tiles. On 11 January, Tecual Porquillo discovered the municipality had also knocked down the clock tower and stucco bridge â both beloved landmarks in the central plaza. Continue reading...
After days of denial, Saudi Arabia has now said that the writer Jamal Khashoggi died in a âfist fightâ at its Istanbul consulate. Martin Chulov pieces together events surrounding this death and the investigation, and links to Riyadhâs controversial crown prince
The Saudi Arabian consulate in Istanbul is a homely looking place, much smaller than it seems, nestled into a quiet suburban street, and painted pastel yellow. Were it not for a giant steel door and a green flag flying on the roof â both sporting two large swords â it could easily be an Ottoman-era cottage like many nearby.
Police barriers to the left of the building mark a point where visitors gather before being allowed through to apply for visas or tend to official business. On 2 October one Saudi citizen, Jamal Khashoggi, stood at the fence line, pondering his next move. Khashoggi needed to deal with paperwork that proved he had the legal right to marry the woman nervously standing with him that day, his new Turkish fiancee, Hatice Cengiz. He paced the barricade for around 20 minutes, removed his two phones from his blazer and gave them to Cengiz. âWish me luck,â Khashoggi said. âThis will be a birthday present,â she replied. Continue reading...
Strong winds will batter parts of northern England and Scotland, forecasters say
Sub-zero temperatures will reach some parts of the UK by the end of this week, bringing to an end a stretch of mild autumn weather.
Temperatures look likely to fall below zero in some parts of the country by Friday, with forecasters saying a cold blast will make parts of the UK feel like they have been plunged into an early winter. Continue reading...
Riot police on streets and opposition activist prevented from attending protest
Cameroonâs two major cities were tense on Sunday and riot police were on the streets as security forces try to prevent protests before the results of the countryâs controversial presidential election are released.
Dozens of riot police, some armed with machine guns, surrounded the activist and politician Kah Wallaâs house on Sunday afternoon, preventing her from leaving to attend a peaceful demonstration planned in the centre of Douala, the economic capital. Continue reading...
French group asked attorney general to use extraordinary powers to black out sections of report that criticised the deal
The Coalition suppressed the auditor generalâs finding that Australia could have paid half the amount for its new $1.3bn combat vehicle fleet after pressure from a multinational arms manufacturer, documents reveal.
Documents obtained by Guardian Australia reveal that Thales, a French multinational arms company, was âaggrievedâ at auditor general Grant Hehirâs finding that Australia could have saved hundreds of millions of dollars had it gone to the United States to buy its new fleet of light protected army vehicles, instead of buying 1,100 of Thalesâs locally built Hawkeis. Continue reading...
At least 33 countries ignored International Criminal Courtâs warrants for arrest of Omar al-Bashir, say lawyers
Sudanese president Omar al-Bashir has been travelling freely around the world despite an eight-year-old international warrant for his arrest on charges of war crimes and genocide, human rights lawyers have found.
A project to document the travels of Bashir has called in question a key component in international law after repeated failures to arrest him. Continue reading...
For 22 years, Rano Mahmurodova was violently abused by her husband. A groundbreaking new project changed everything
â˘ Women in Tajikistan get a new lease of life â in pictures
The change in behaviour of Rano Mahmurodovaâs husband was nothing short of a âmiracleâ.
Married at 18, the 42-year-old had spent more than two decades being physically and verbally assaulted by her husband, who was fuelled by drink, drugs and unemployment. Continue reading...
The development secretary was dramatically interrupted while addressing delegates at a conference on sexual abuse in the aid sector when Alexia Pepper De Caires, a charity whistleblower and former Save the Children employee, strode on to the stage Continue reading...
Development secretary allows demonstrator to address audience at event called in response to Oxfam scandal
Penny Mordaunt was dramatically confronted on stage by a protester who accused her of failing to give women a voice at a conference on sex abuse in the aid sector.
Alexia Pepper De Caires, a whistleblower and former Save the Children employee, approached the minister while she was delivering her speech in London on Thursday. Continue reading...
Jamal Khashoggiâs death leaves the crown princeâs reputation in the west in tatters, however much Trump says otherwise
This is where truth and realpolitik collide. Saudi Arabiaâs belated, incomplete and highly tendentious explanation for the death of Jamal Khashoggi is barely credible, and will certainly be dismissed by critics of the Saudi regime and by the journalistâs friends and supporters as an ugly fabrication or, at the very least, a gross distortion of the facts.
But for western governments, first and foremost the US, the statement in the early hours of Saturday from Riyadh claiming that Khashoggi was unintentionally killed in a âfist fightâ offers a possible way out of a diplomatic crisis that has threatened to disrupt, or even destroy, a political, security and financial relationship they regard as vital to their national interests. Continue reading...
A recent poll found Trump voters think men are one of the most persecuted groups in the US. Really?
The Week in Patriarchy is a weekly roundup of whatâs happening in the world of feminism and sexism. If youâre not already receiving it by email, make sure to subscribe. Continue reading...
Few believe the Saudisâ explanation. The question is whether they pretend to do so
âHereâs the smell of blood still. Not all the sweet perfumes of Arabia will sweeten this hand,â bewails Lady Macbeth as she confronts her guilt. And so with the leaders of the Saudi Arabian court as they seek to wash their hands of the murder of Jamal Khashoggi by pinning the blame for his murder on a gang of senior intelligence officers.
Donald Trump has said the Saudi explanation of Khashoggiâs death in the Saudi consulate in Istanbul is credible and insisted sanctions will not be countenanced. It is a step forward for the Saudi court to admit the murder took place. There had been two weeks of denial, including by Crown Prince Mohammed bin Salman himself in an interview in Bloomberg. Continue reading...
A man on a Ryanair plane has been filmed calling a woman sitting in the same row an 'ugly black bastard', and shouting 'donât talk to me in a foreign language' when she spoke to him in English with a Jamaican accent. The airline, criticised for not removing the abusive passenger, has referred the incident to Essex police Continue reading...
Speaking at Luke air force base in Arizona, the US president welcomed an admission from the Saudi government that Jamal Khashoggi was dead. He said that arrests of a number of high-ranking Saudi officials were 'good first steps' but he would prefer retribution would not include cancelling weapon contracts with the kingdom
About 3,000 central American migrants have streamed over the international bridge from Guatemala into Mexico after breaking through metal gates at the border fence. Locals cheered and handed out bottles of water, while Guatemalan police officers stood to the side of the road and watched the migrants pass Continue reading...
Dozens of people died in northern India when a train ploughed into a group of people who had gathered to watch fireworks during a religious festival. The victims were standing on the tracks on the outskirts of Amritsar and did not hear the train approaching Continue reading...
The US president draws laughter at a Montana rally with advice to 'never wrestle' local Congressman Gianforte, who in 2017 assaulted a Guardian reporter. 'Any guy that can do a body slam ... he's my guy,' says the US president. Trumpâs comments mark the first time the president has openly and directly praised a violent act against a journalist on American soil.
It comes in the wake of Trumpâs refusal to condemn Saudi Arabia despite growing evidence its leader, crown prince Mohammed bin Salman, ordered the decapitation and dismemberment of the journalist and Saudi critic Jamal Khashoggi. Continue reading...
The US president tells reporters that 'it certainly looks like' missing Saudi journalist Jamal Khashoggi is dead. Trump said his administration is still awaiting the results of a number of investigations into the journalist's disappearance after entering the Saudi consulate in Istanbul Continue reading...
Abdel Fatah al-Sisi sits upfront as the Russian president takes the wheel for a lap of a race track in the Black Sea resort of Sochi where the two have been holding talks Continue reading...