Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.
If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.
My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went
around $3000 a month.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.
5. Offer your potential clients three or four chances to buy.
They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.
6. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials.
"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."
10. Present the "YOU" point of view in your sales letter.
When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."
Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.
For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins Š2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Australian lawyers file private case against Myanmar leader over treatment of Rohingya while she attends summit in Sydney
Lawyers in Melbourne have filed a private prosecution application against Myanmarâs leader, Aung San Suu Kyi, who is in Australia, on charges of crimes against humanity.
The private prosecution application faces significant barriers to proceeding â a universal jurisdiction prosecution in Australia requires the consent of the attorney general. Continue reading...
Skiers were forced to jump from the faulty chairlift, with some flung from carriages at speed
At least eight people have been injured after a malfunctioning ski lift threw people from their seats at a ski resort in Georgia.
Skiers and snowboarders were forced to jump from the faulty chairlift on Friday as their seats hurtled backwards down the mountain, with some people falling from carriages at speed, in what one witness likened to âa scene from a Final Destination filmâ. Continue reading...
Inhabitants of majority Kurdish Syrian city fear a blockade and bombardment are imminent
Turkey claims to have encircled Afrin in northern Syria, besieging up to 200,000 civilians, many of whom were attempting to flee what they fear will be an imminent blockade and bombardment of the majority Kurdish city.
Queues of anxious families stretching for several hundred metres streamed towards the last remaining exit in the cityâs south on Friday, as the Turkish military and members of an Arab proxy force, which it mobilised seven weeks ago, consolidated positions they had gradually taken since Monday. Continue reading...
John Kelly assures colleagues their jobs are safe as Sarah Sanders plays down rumors national security adviser HR McMaster is next in line to be fired
Donald Trumpâs chief of staff called a sudden meeting on Friday to assure colleagues that their jobs were safe amid reports of upheaval, plummeting morale and more imminent departures from the White House.
Related: Minted: the rich guys in Trump's cabinet who can't resist public money Continue reading...
Constantin Reliu, 63, fails to overturn 2003 death certificate because he appealed too late
In a case reminiscent of a Kafka novel, a Romanian court has ruled that a 63-year-old man is dead despite what would appear to be convincing evidence to the contrary: the man himself appearing alive and well in court.
Constantin Reliu asked the court in the town of Barlad to overturn a death certificate obtained by his wife after he had spent more than a decade in Turkey, during which time he was out of contact with his family. The court told him he was too late, and would have to remain officially deceased. Continue reading...
A new study highlghts abuse and physical attacks suffered by hundreds of refugees living rough in the French capital
Hundreds of refugees living rough in Paris, many of whom hoped to reach the UK, claim they have been subject to abuse from French citizens, including physical attacks and sexual violence, according to new research.
From a sample of almost 300 refugees â around 10% of the 2,950 migrants sleeping rough in the French capital â it emerged that 42% of respondents did not feel safe. Continue reading...
Police department says criminal charges were possible after inquiries into the collapsed bridge that killed at least six are completed
Homicide detectives opened an investigation on Friday into the collapse of a new footbridge that killed at least six people at Miamiâs Florida International University (FIU), as questions began to swirl about the companies behind the structureâs controversial design and construction.
Juan Perez, the director of Miami-Dade police department, said criminal charges were possible once exhaustive inquiries by his detectives and state and federal authorities were complete. Continue reading...
John Bailey, cinematographer and president of Academy of Motion Picture Arts and Sciences, said to be facing three allegations
The president of the Academy of Motion Picture Arts and Sciences, which awards the Oscars, is reportedly under investigation for sexual harassment.
John Bailey, a veteran cinematographer who heads the film industryâs trade group, is facing three harassment allegations, Variety reported on Friday. Continue reading...
More men than women in senior positions contributing to 55.5% gender pay disparity, investment bank says
Men at Goldman Sachs earn more than twice the average hourly pay of women at the US investment bankâs British business and take home much bigger bonuses, in the latest example of pay disparity in the City.
The businessâs gender pay gap report, published on Friday under new rules designed to shine a light on big variations in earning power between men and women, reveal that women earn 55.5% less an hour than men by the mean average measure at Goldman Sachs International. Continue reading...
Most of deaths, including at least 13 children, were in town of Kfar Batna, with toll expected to rise
The death toll in another day of violence in the besieged Syrian enclave of eastern Ghouta continued to rise on Friday with at least 78 new deaths, a day after thousands fled in desperation and largely emptied an entire town of its inhabitants.
Most of the deaths on Friday, including of at least 13 children, came in the town of Kfar Batna, with monitors and medics saying the numbers would probably rise as more corpses are pulled from rubble. Continue reading...
Tens of thousands demonstrate to urge snap elections following crisis over journalistâs death
Tens of thousands of protesters took to the streets across Slovakia on Friday to call for snap elections, saying the premierâs resignation was not enough to address what they see as a corrupt government.
The local Dennik N newspaper said about 50,000 people turned out in the capital Bratislava alone, where protesters carried signs bearing slogans such as âSlovakia is going the wrong wayâ and âWe want electionsâ. Continue reading...
Samples taken for DNA tests that disproved paternity claim rejoin artistâs body in Catalonian tomb
Three decades after he died and eight months after his remains were disinterred to settle a paternity claim, Salvador DalĂ has once again been laid to rest, in his entirety, beneath the museum he designed as a shrine to his own life and art.
The surrealistâs body was exhumed from its tomb in Figueres, Catalonia, in July after a judge gave the go-ahead to DNA tests to establish whether DalĂ was the father of Pilar Abel, a tarot card reader and fortune teller who had long claimed to be his daughter. Continue reading...
Both nations accuse the other of harassing diplomatic staff, including 3am doorbell ringing
Diplomacy between India and Pakistan can involve high-stakes negotiation, subtle messaging and the ever present threat of nuclear war. Sometimes it involves ringing someoneâs doorbell in the middle of the night and running away.
Islamabad has recalled its high commissioner to Delhi for âconsultationsâ amid a row between the neighbours about the alleged harassment of each countryâs diplomats and their families. Continue reading...
Zehra DoÄan was reportedly imprisoned for her painting of a damaged Turkish city
Banksy has unveiled a mural in New York highlighting the case of a Turkish artist who was jailed for nearly three years over a painting.
Zehra DoÄan was reportedly imprisoned in 2017 for her painting of a damaged Turkish city. Continue reading...
Often overlooked by the Kremlin, the Siberian city has a centuries-old reputation for dissidence. But as Russia heads to the polls, will apathy rule?
Russia goes to the polls this weekend with the result locked down â a widely expected fourth presidential term for Vladimir Putin. Rigged electoral practices will almost certainly deliver the 70/70 (70% voting for Putin on a 70% attendance) scenario targeted by the Kremlin. But even Putinâs watertight system is capable of springing the odd leak â in 2015, the people of Irkutsk rejected his party United Russia and elected a communist official. Sergei Levchenko remains one of the countryâs few regional governors not endorsed by the Kremlin. But whatever the dissatisfactions brewing in the east Siberian city of 600,000 people, his party will have to do well to repeat the result this year. Continue reading...
As Pakistan deports thousands of Afghans, informal settlements are adding to the intense strain on Kabulâs resources â with potentially disastrous results
Racing against the setting sun to wind up the dayâs labour, Shukour takes a few steps back and surveys his construction site. As the dust from the drilling settles back on the 50 square metres of rock that will become the foundations of his new house in Kabul, he stops work and talks about the home he fled as an eight-year-old.
âOur Panjshir is as beautiful as Indiaâs Kashmir,â he says, framed against a rash of grey matchbox huts vying for very available inch before the hillside falls steeply away. âIt was Godâs own valley until the reign of fire.â Continue reading...
Hunted by police but idolised by followers, some street riders have risen from their inner-city neighbourhoods to find fame and big money sponsorship. Could urban dirt biking do a Nascar?
All photographs by M Holden Warren
âThis is to dirt bike culture what the Grammys are to hip hop,â beamed veteran rider Albert âAl Caponeâ Elkerson as he took to the stage of a swanky historic theatre in Manhattan for the second annual Motocross Freestyle Streetriders awards.
It was a family-friendly event, packed with young fans ogling their role models. Smartphones broadcast to millions of followers while Oscars-style trophy girls handed out accolades for best swag, best swerve and longest no-hander. Continue reading...
The âignored pollutantâ can cause depression, stress, diabetes and heart attacks. What are cities doing to curb excess noise?
The constant roar of traffic, incessant construction noise, piercing sirens, honking horns, shrieking loudspeakers â noise in cities is clearly a nuisance.
But itâs also a danger. The World Health Organisation (WHO) has described noise pollution as an underestimated threat that can cause hearing loss, cardiovascular problems, cognitive impairment, stress and depression. Some experts go further: they believe exposure to environmental noise could be slowly killing us. Continue reading...
In its 10 years, the website funded wholly by reader subscription has made waves and money
It began with a handful of journalists disillusioned with the state of the countryâs established media, a hefty bank loan and an even larger injection of optimism.
Ten years on, the French investigative website Mediapart has become a thorn in the side of politicians, public figures and those with something to hide. Continue reading...
35-year-old held on suspicion of murder after incident at house in East Sussex on Friday
Police have launched a murder investigation after two women were shot dead at a house in St Leonards, East Sussex.
Two other women â including one who is pregnant â were taken to hospital, Sussex police said. Both were uninjured but suffering from shock. Continue reading...
My friend AnnMarie Wolpe, who has died aged 87, was an anti-apartheid activist and feminist. Throughout her life, she displayed enormous resilience, sustained by an ironic sense of humour and wonderful elan.
In 1963, her husband, Harold Wolpe, a civil rights lawyer and member of the ANC and the South African Communist party, was arrested and imprisoned in Johannesburg under the 90-day detention act. He was listed as a co-conspirator of those who would become the defendants in the Rivonia trial, among them Nelson Mandela. Continue reading...
Charity tried to âcontainâ allegations that engineer paid women for sex â report
Oxfam has been accused of further failures in Haiti by keeping a senior aid worker in the earthquake-torn country for more than a year despite reported sexual harassment claims.
According to an internal report seen by The Times, the charity attempted to âcontainâ sexual harassment allegations involving Raphael Mutiku, an aid worker who led Oxfamâs installation of water supplies in Haiti after the earthquake. Continue reading...
Despite promises of revitalisation from Japanâs government, seven years on from the nuclear disaster the area is still desolate
This month, seven years after the 2011 Fukushima Daiichi reactor meltdowns and explosions that blanketed hundreds of square kilometres of northeastern Japan with radioactive debris, government officials and politicians spoke in hopeful terms about Fukushimaâs prosperous future. Nevertheless, perhaps the single most important element of Fukushimaâs future remains unspoken: the exclusion zone seems destined to host a repository for Japanâs most hazardous nuclear waste.
No Japanese government official will admit this, at least not publicly. A secure repository for nuclear waste has remained a long-elusive goal on the archipelago. But, given that Japan possesses approximately 17,000 tonnes of spent fuel from nuclear power operations, such a development is vital. Most spent fuel rods are still stored precariously above ground, in pools, in a highly earthquake-prone nation. Continue reading...
McDermott stands down as chairman of state oppositionâs âwaste watchâ committee while investigation takes place
The New South Wales Labor MP Hugh McDermott has stood down as chairman of the oppositionâs âwaste watchâ committee, which investigates frivolous government spending, while he is investigated over allegations of sexual harassment.
McDermott issued a statement on Saturday morning following revelations that a former staffer had lodged a formal complaint with the Public Service Association of NSW. In the complaint, she alleges McDermott pressed his groin against her back and brushed past her breast more than once. Continue reading...
Actor gives impassioned speech at UN event exploring sexual exploitation and harassment in media and entertainment worlds
The actor Sienna Miller has hailed the âwave of changeâ enveloping the media and entertainment industries in an impassioned speech at the United Nations headquarters in New York on Friday.
Speaking at an event on sexual exploitation and harassment hosted by the Guardian, UN Women and the Norwegian government, Miller praised the courage of the women who have spoken out about their experiences of harassment since the Harvey Weinstein scandal broke last year. Continue reading...
In a powerful speech in New York, actor Sienna Miller hailed the Timeâs Up movement for teaching a lesson to âour rampant patriarchal societiesâ. Miller was speaking at an event on sexual exploitation and harassment hosted by the Guardian, UN Women and the Norwegian government. She praised the courage of the women in the entertainment industry who have spoken up on sexual harassment and abuse, and talked about the discrimination she has felt in her own career. âI have really just had enough. Enough of being undervalued, enough of being undermined, enough of being disrespected, because of my genderâ
âA wave of changeâ: Sienna Miller hails #MeToo movement at New York summit Continue reading...
Extraordinary success of programme under which health workers make house calls could save untold young lives in sub-Saharan Africa
Home to a large number of migrants and an even larger number of babies, Yirimadio is a heaving, ramshackle district on the outskirts of Bamako. Only a decade ago, it was a commune, much like any other on the Malian capitalâs periphery. Now, though, it is the unexpected scene of a pioneering healthcare scheme. Child mortality rates here have dropped to the point where they are now the lowest in sub-Saharan Africa â an achievement that may all be down to knocking on doors.
The premise of the scheme, which launched in 2008, is simple: community health workers spend at least two hours, six days a week searching for patients door-to-door, providing free care to whoever needs it. Mali has long struggled to contain preventable infectious diseases such as malaria, pneumonia and diarrhoea. Consequently, the country has the worldâs sixth highest under-five child mortality rate, estimated at 115 deaths for every 1,000 births according to the most recent figures available. But by turning conventional healthcare on its head â sending health providers to patients at no cost, instead of requiring them to seek out fee-paying medical attention â Yirimadio achieved a spectacular turnaround. Between 2008 and 2015, the child mortality rate dropped from 154 deaths to seven for every 1,000 live births. Continue reading...
The UNâs Atul Khare
defends the UK government as a âconsistent and generousâ backer of the organisationâs efforts to tackle sexual exploitation
Your article criticises the UK for not contributing to the trust fund in support of victims of sexual exploitation and abuse (âGlibâ: UK criticised for failing to give to fund for survivors of UN sexual abuse, theguardian.com, 13 March).
Since 2015, the UK has been one of the most consistent and generous contributors in helping the UN combat sexual exploitation and abuse. This commitment was reinforced by the UKâs signing of the voluntary compact with the secretary general on the engagement to eliminate sexual exploitation and abuse last year. The UK is also a member of the secretary generalâs circle of leadership to prevent and respond to sexual exploitation and abuse in UN operations and continues to support key initiatives in peacekeeping and special political missions. Continue reading...
Kidnapped and forced to become child circus performers, a Nepalese troupe now scale the heights on their own terms
In a dusty gymnasium south of Kathmandu, a group of twentysomething Nepalis are rehearsing a new routine. One girl sways back and forth on a trapeze suspended from the metal rafters, twisting and turning as two boys play-fight below her. Miming a struggle, one boy ducks as the other tries to grab; one jumps as the other lunges. As the boy shirks off his would-be assailant, he comes close to being hauled offstage, or âkidnappedâ, in performance-speak. But the kidnapper manages to grab just the boyâs T-shirt, and tears it from him before running away.
Kidnappings, trafficking and fending off villains are key themes for Circus Kathmandu, a troupe founded by and comprised of trafficking survivors. Smuggled as children into neighbouring India and sold into the travelling circus industry, they have since turned their unique skillset into an educational art form as Nepalâs first â and only â circus. Continue reading...
Dwindling community of UK expats fears tit-for-tat reprisals will affect the âregular Joeâ
The statement from the Foreign Office committee was terse: âDue to heightened political tensions between the UK and Russia, you should be aware of the possibility of anti-British sentiment or harassment at this time.â
In Moscow, Gergely Stewart, 33, says he is receiving concerned calls from family in the UK for the first time since he moved to Russia in 2012. âAre you OK?â they ask him. âIs everything going to be OK?â Continue reading...
Assad claims he has restored sovereignty to Syria, but grievances remain deep for both vanquished and victors
The beginning of the end for Ghouta came first with a trickle. Desperate, hungry and scared, Syriaâs newest displaced people walked a journey into the unknown, past Russian military police, towards loyalist soldiers who started checking names.
The same anxious ritual of the vanquished had been carried out before, in Homs, Aleppo, Qusair and most other places in the country, where seven years ago today the first spasms of open defiance began to rattle its ruthless rulers. Continue reading...
The nerve agent attack in Salisbury has highlighted the presidentâs tendency to adopt a tone strikingly at odds with US government policy
The US envoy to the United Nations, Nikki Haley, delivered a powerful speech at the UN on Wednesday in support of the UK in its showdown with Russia over the nerve agent attack on the former spy Sergei Skripal.
The question facing London, however, is whether she really spoke for her country. Continue reading...
At least eight people have been injured after a malfunctioning ski lift hurled them from their seats in the Georgian ski resort of Gudauri, local media reported.
Video shot by people next to the lift showed skiers jumping or falling from the carriages, as horrified onlookers shouted in panic. The lift appeared to be moving backwards and dangerously fast, leading to a pile-up of broken and twisted chairs at the liftâs lowest point Continue reading...
A Romanian court has rejected Constantin Reliu's claim that he is alive, after he was officially registered as dead by his wife. A court spokeswoman said the 63-year-old had lost his case in Barlad because he appealed too late. The ruling is final. Reliu said: 'I am officially dead, although Iâm alive. I have no income and because I am listed dead, I canât do anything.'
Romanian court tells man he is not alive
Footage from a documentary about the first polar bear cub to be born in the UK in the past 25 years has been released. The cub was born at the RZSS Highland Wildlife Park in Kincraig, Scotland. Before the first sighting this month, the birth â which took place a week before Christmas â had only been confirmed by high-pitched noises from the den
â˘ Britainâs Polar Bear Cub airs Sunday at 7pm on Channel 4 Continue reading...
Robert Mugabe, the former president of Zimbabwe, has criticised his successor, Emmerson Mnangagwa, for turning against him. Mugabe told the South African broadcaster SABC that although he had 'nurtured and brought Mnangagwa into government âŚ we must undo this disgrace', adding that Mnangagwa was only able to achieve power with the aid of the military Continue reading...
Moreno Monti and Matteo Tranchellini have worked together for the past 20 years and had the idea to create a a collection of chicken portraits after meeting a grey cocincina called Jessica. They began a Kickstarter campaign to create CHICken, a fine art photographic book, and reached their funding target within three days Continue reading...
Donald Trump pointed the finger at Russia in the poisoning of a former Russian spy in Great Britain, saying he had spoken with the British prime minister, Theresa May. During a meeting with Ireland's prime minister in the Oval Office, Trump said it was something 'that should never, ever happen'. The US has joined Britain, France and Germany in a joint statement blaming Moscow for the poisoning of an ex-Russian spy who was living in England. The list of Russians now under sanction includes the 13 indicted last month by the US special counsel Robert Mueller as part of his Russia-related investigation into alleged election interference.
US accuses Russia of cyber-attack on energy sector and imposes new sanctions Continue reading...