Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services.
If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter.
My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they went
around $3000 a month.
What Every Sales Letter Needs to Pull Orders and Profits
You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours.
5. Offer your potential clients three or four chances to buy.
They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials.
6. End your Sales Letter with your 100% Money-Back Guarantee.
When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.
"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"
7. Make your Sales Letter Credible.
To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?"
8. Share the downside of your book to create empathy.
For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."
9. Include your expert credentials.
"I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999."
10. Present the "YOU" point of view in your sales letter.
When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting."
Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.
For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.
Judy Cullins ©2004 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at www.bookcoaching.com/opt-in.shtml">http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
Tobias Ellwood denies Britain took âeye off the ballâ and says priority is to reduce tensions
The defence minister, Tobias Ellwood, has rejected the charge that a British-flagged tanker seized by Iran in the Gulf could have been better protected, and said the priority for the UK must be to de-escalate tensions.
Ellwood also called for more spending on the Royal Navy, and said the USâs decision to withdraw from the Iran nuclear deal had played a part in the increasing tensions in the region. Continue reading...
Eric Sparkes admits berating lawmaker but says comment wasnât racially charged
A man has admitted cursing at a pregnant black Georgia lawmaker for taking too many items into a supermarket express lane but denies telling her âgo back where you came from.â
Eric Sparkes showed up during a television interview with Republican state representative from Georgia, Erica Thomas, on Saturday, outside the Atlanta-area Publix store where the incident allegedly occurred, the station reported. Continue reading...
Chancellor joins David Gauke in saying he could not work for leader seeking a no-deal Brexit
Philip Hammond has confirmed he will resign as chancellor if Boris Johnson becomes prime minister next week, as the scale of opposition to a no-deal Brexit among some ministers became increasingly plain.
Shortly before the chancellor made his announcement, live on BBC Oneâs The Andrew Marr Show, the justice secretary, David Gauke, made the same pledge to a newspaper. Tobias Ellwood, the defence minister, also warned that leaving the EU without a deal was not the answer. Continue reading...
In seventh weekend of action, protesters ignore police orders to end march before reaching government HQ
Hundreds of thousands of anti-government protesters marched across Hong Kong on Sunday, defying police orders to restrict the boundaries of their rally in a fresh display of support for a political movement that shows few signs of slowing.
Demonstrators occupied both sides of a main artery outside the government complex, some gathering around the barricaded building as others walked on toward the city centre and beyond to the Chinese governmentâs liaison office in the city. Continue reading...
Rising inflation has hit those already struggling with food, fuel and medicine shortages
Millions of people in Zimbabwe face hardship, hunger and chaos as the economy comes close to âmeltdownâ and drought worsens.
More than 18 months after the military coup that removed Robert Mugabe from power, the new government is struggling to overcome the legacy of the dictatorâs 30 years of repressive rule and the consequences of its own failure to undertake meaningful political reform. Continue reading...
Sidelining of Podemos leader paves way for administration headed by Socialist Workersâ leader Pedro Sanchez
Spain is likely to install a leftwing government this week after Pablo Iglesias, leader of the anti-austerity Podemos, agreed to step aside to enable a coalition between his party and the Socialist Workersâ party, led by Pedro SĂĄnchez.
Months of wrangling since Aprilâs general election came to a head last week when SĂĄnchez said he was prepared to form a coalition on the condition that Iglesias did not have a ministerial position. He said Iglesias was âthe principal obstacleâ to agreeing on a coalition, adding that other Podemos members would be offered cabinet positions. Among those tipped to join the government is Irene Montero, the partyâs number two, who is also Iglesiasâs partner. Continue reading...
Civil Aviation Safety Authority suspends operations of GippsAero GA8 after nine people killed
Sixty-three Victorian-made planes have been grounded in Australia after a fatal crash in Sweden that killed nine people.
The Civil Aviation Safety Authority has suspended operations of GippsAero GA8 aircraft after the accident in Umeo on 14 July. No one on board survived the crash. Continue reading...
Paul Polman also supports Bank of England-backed group promoting disability rights
The former boss of Unilever is seeking a team of âheroic chief executivesâ to drive a shift to a low-carbon, more inclusive way of doing business.
Paul Polman, who stepped down from the Anglo-Dutch owner of Marmite and Dove in November last year after a decade at the helm, warns that the rise of populism and Brexit are symptoms of capitalismâs failure to adapt. Bosses, he insists, must commit to fighting inequality and tackling the climate emergency. Continue reading...
Palestinian tenant of New Imperial Hotel makes plea after supreme court backs Jewish settlersâ bid to buy property
Standing on a balcony at the New Imperial Hotel, overlooking Jaffa Gate in Jerusalemâs Old City, 75-year-old Walid Dajani last week declared a one-man war on Jewish settlers.
Officials from Israelâs supreme court had served an eviction notice against Dajani following a ruling last month that the disputed 2005 sale of the historic 40-room hotel to a radical settler group was valid. The Jewish settlersâ organisation Ateret Cohanim immediately branded him âa squatterâ and threatened to seize the building. Such a move would establish a strategically valuable settler presence just inside Jaffa Gate, the main entrance to the ancient cityâs Christian Quarter. Continue reading...
The kingdom has long been a manâs world, where women have the legal status of children. Do the latest reforms represent progress â or a PR exercise?
At the Luna food factory on the south-east outskirts of Jeddah, Mashael Elghamdi sits at her computer in an artfully ripped AC/DC T-shirt and jeans. The faint whirr of machines processing cans of beans, cream and evaporated milk can be heard over the sound of eight women typing and sometimes laughing. A screensaver of a smiling Cameron Diaz gazes out from one corner of the room. This is an all-female office. And because there is no need for the full-length abayas women are legally required to wear when interacting with men at work or in public, it is a riot of colour.
On the factory floor below, women in custom-made overalls on an all-female production line apply labels to cans. âAll the women you see here do everything themselves,â says supervisor Fatima Albasisi, who oversees 90 workers. A staircase and a corridor separate the female factory workers from their male counterparts, while the men-only offices are in a different building. âIf thereâs a problem with the machines, they can fix it,â Albasisi adds. âIf I could, Iâd have a factory entirely run by women, no men at all. In my experience, women show up to work on time and make fewer mistakes.â Continue reading...
The illustrated city: artist Ariel Aberg-Riger pieces together the history of New York stateâs second largest city via second-hand postcards, pottery and tchotchkes Continue reading...
How an urbanist dream of fixing Brazilâs chaotic metropolises became a nightmare
Inside Maria Cleudimar da Silvaâs flat, gospel music plays softly on the stereo, family photos and religious posters decorate the walls, and a wicker rocking chair and computer furnish the living room. The only evidence of her past life is a faded photo of the home she lived in for 11 years, a shack she called Noahâs Ark for its frequent floods.
She moved in in 1996, pursuing the promise of a better life from Brazilâs rural north-east to SĂŁo Paulo, its largest city, where she settled in ParaisĂłpolis, the cityâs largest favela. Continue reading...
Wood smoke smothers Coyhaique, Chile, in June and July. Yet despite the WHO ranking its air worst in the Americas, residents are reluctant to alter their habits
Photographs by Claudio FrĂas
âI was born and raised beside a roaring fire,â says Yasna Seguel proudly, as wet snowflakes tap against the kitchen window behind her and orange flames warm an outstretched palm. A tobacco-yellow stain soaks into the table cloth as she sets her mate gourd down to select a fresh log for the fire.
Every evening through the bitterly cold winter months of June and July, the southern city of Coyhaique, the most populous in the region of AysĂ©n in Chilean Patagonia, is smothered by a thick, fragrant blanket of damp wood smoke that clings to the hillsides. Continue reading...
The climate activist answers questions from famous supporters and Observer readers, with an introduction by Ali Smith
Greta Thunberg. This time last year she was unimaginable. Then, pretty much from nowhere, there she was: small and slight, a girl just turned 16, the way-too-young odd person out on a panel of adults sitting in front of the worldâs economic powers at Davos last January. Unshowy and serious, careful, firm, she said it. Our house is on fire.
The ancient Greeks had a word for this: parrhesiastes. It means a person who speaks truth to power: you should not be behaving in this way. Donât. More specifically it suggests someone in whom directness of expression and access to truth coincide; and it means someone of very little power whoâs risking everything â because they canât not, thereâs no option â to speak ethical truth to powers so entrenched that theyâre close to tyrannical, because telling this truth is about moral law. âSome people, some companies, some decision-makers in particular know exactly what priceless values they have been sacrificing to continue to make unimaginable amounts of money, and I think many of you here today,â she said to the World Economic Forum conference, âbelong to that group of people.â Continue reading...
Trust says it is recovering 100 bikes a year â docked, dockless, even electric â in London alone
Hundreds of dockless bikes are being dumped into canals and rivers and most operators are unwilling to help clean up the mess, the body responsible for the UKâs waterways has complained.
The Canal and River Trust said it was growing increasingly frustrated by the number of hire bikes abandoned in and beside its 2,000-mile network. It said more than 100 hire bikes a year were being thrown into canals in London alone. Continue reading...
The scandal in Labour is creating a fear among MPs of speaking out for the Palestinian right to equality, justice and statehood
Itâs hard to write or talk about antisemitism and the Labour partyâs handling of it without descending into deep despair, and not just at the mirror the sorry tale is holding up to the whole of our society, which seems to be becoming less tolerant, more racist and less safe for minorities. This is having greater consequences than the Labour leadership can imagine. In particular, it is stifling the ability of commentators and decision-makers to talk sensibly about the real issues in Palestine.
Related: Jewish leaders accuse Labour of 'letting off' antisemites Continue reading...
- Marcelo Xavier da Silva is police officer linked to agribusiness
- Former agency employee: âI am scared of himâ
Indigenous leaders and specialists working with Brazilâs nearly one million tribal people have been stunned and disconcerted by the appointment of a federal police officer with strong connections to agribusiness as the new head of the countryâs indigenous agency.
Related: Bolsonaro declares 'the Amazon is ours' and calls deforestation data 'lies' Continue reading...
As Trump funding drought continues, UN figures show billions more will be needed to meet global target on maternal mortality
The cost of preventing women from dying in childbirth is projected to increase sixfold by 2030, requiring billions of dollars to achieve global targets, according to the UN.
The estimate was released by the UN population fund (UNFPA) on Thursday, offering a snapshot of the scale of the challenge the agency has set itself to end preventable maternal deaths by 2030. Continue reading...
Foreign affairs minister defends controversial proposal as âonly solutionâ despite misgivings of human rights campaigners
The first Rohingya refugees could be relocated to an island in the next few months under controversial plans drawn up by the Bangladesh government, the countryâs state minister of foreign affairs has said.
Some of the nearly 1 million Rohingya refugees who fled a military crackdown in Myanmar and are now living in camps in Coxâs Bazar will be relocated to the silt island of Bhasan Char in the estuary of Bangladeshâs Meghna river, accessible only by boat. Continue reading...
As the World Health Organization declares a public health emergency in DRC, frontline responders must be allowed a greater role in response efforts
The Ebola crisis in the Democratic Republic of the Congo is already the second deadliest outbreak in history. More than 2,500 cases have been confirmed in DRC and 1,600 deaths have been recorded. The situation is escalating rapidly, with a new case in the transit hub of Goma reported on Sunday.
On Wednesday, the World Health Organization (WHO) declared the crisis a public health emergency of international concern. This raises the stakes and must lead to fundamental changes in the response. The WHO wants more funding to extend and reinforce outbreak control measures, but simply expanding the current approach is unlikely to result in a more effective response. Continue reading...
Once a malaria blackspot, Myanmar has used aid money to tackle the disease locally â an approach, say experts, from which other countries can learn
With a plastic case full of cheap medical supplies and only a few daysâ training, Say Mu Phaw is on the verge of eliminating malaria from her village in south-eastern Myanmarâs Tanintharyi region.
Back in 2015, her first full year as a village health worker, 16 people came down with the disease in Mi Kyaung Hlaung, where roughly 600 residents live surrounded by mosquito-ridden tropical forests. Continue reading...
Marital rape not being prosecuted enough, campaigners say, in a country where women face growing harassment
Activists have warned of an âepidemicâ of sexual harassment and violence against women in Indonesia, in the wake of two recent cases of horrific domestic abuse.
In one incident, a man in Jakarta reportedly slashed his wifeâs throat with a machete after she refused to have sex with him, an act witnessed by their two children, aged seven and 14. Continue reading...
$12,666,181,704 âŠ thatâs the Sinaloa cartel bossâs sales in the US. Now heâs in jail, prosecutors want to seize his vast riches
Itâs a favourite current joke in Mexico: âNo mĂĄs tĂșneles!â â no more tunnels. Thereâs little chance of drug lord JoaquĂn âEl Chapoâ GuzmĂĄn Loera repeating his famous escapes from Mexican prisons in the US jail where he was sent after being given a life sentence last week by a court in Brooklyn.
So now that El Chapo is removed from the scene, what next? The pillar of the US âKingpinâ strategy against narco-traffic is that the trade is weakened when its leaders are caught and jailed. Continue reading...
Trump says the competition commissioner hates the US, but what she really hates is tax avoidance
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Business leaders from Dublin to Warsaw are open-mouthed â not so much at the often-bizarre tug of war between the two sides as at the fact that these economic blocs can lay claim to almost all the worldâs tech giants. Continue reading...
The studio that nurtured creativity and treasured its staff made anime that found magic in the everyday
Like many fans, I wasnât really aware of specific animation houses or companies when I first got into Japanese animation as a kid. Anime, as far as I was concerned, came from Japan: end of story. But over time, it became apparent that some of my favourite series and movies were all done by the same studio â a powerhouse named Kyoto Animation.
Related: Kyoto Animation studio fire suspect named by police Continue reading...
In an open letter to Jeremy Hunt, the foreign secretary, and Jeremy Wright, the culture secretary, the Observerâs editor, charities and campaigners urge new legislation to stop the abuse of defamation law
Following the recent global conference on media freedom held in London by the UK government, we write to draw your attention to what appears to be a growing trend to use strategic litigation against public participation (âSLAPPâ) lawsuits as a means of intimidating and silencing journalists working in the public interest.
Such legal threats are designed to inhibit ongoing investigations, and prevent legitimate public interest reporting. Abuse of defamation law, including through SLAPP lawsuits, has become a serious threat to press freedom and advocacy rights in a number of countries, including the UK. Continue reading...
Audio of an exchange between British and Iranian naval forces over Iran's interception of a British-flagged oil tanker in the Strait of Hormuz on Friday has emerged Continue reading...
Video released by Iranâs Revolutionary Guards shows speedboats pulling up alongside a seized British-flagged oil tanker. Troops wearing ski masks and carrying machine guns rappelled onto the Stena Imperoâs deck from a helicopter. The ship, with its 23-strong crew, has been taken to Bandar Abbas, one of the countryâs main military ports Continue reading...
Iranian state media have released footage of the seized oil tanker Stena Impero detained in the strait of Hormuz on Friday, marking a dramatic escalation in the worsening standoff in the Gulf. Iranâs Revolutionary Guards claimed to have taken the British-flagged ship into port with its 23-strong crew, and Iranian officials claimed it had infringed maritime regulations Continue reading...
The foreign secretary, Jeremy Hunt, said on Saturday morning that Britainâs response would be âconsidered but robustâ if the British-flagged Stena Impero was not released, although he said the government was not contemplating military action. Iran's Revolutionary Guards said they had captured the British-flagged tanker, announcing the move two weeks after the British navy seized an Iranian tanker off Gibraltar, on suspicion of shipping oil to Syria in violation of an EU embargo
Mourners gathered in Japan on Friday to lay flowers outside Kyoto Animation after an arson attack that killed at least 33 people. Many of the victims were employees of the studio, which works on movies and TV productions but is best known for its mega-hit stories featuring high-school girls Continue reading...
Donald Trump claimed Thursday he tried to stop his supporters chanting 'send her back' after he assailed Democratic congresswoman Ilhan Omar who he's suggested should leave the US. The chant came after he recited a litany of complaints about Omar of Minnesota, who fled to the US as a child with her family from violence-wracked Somalia. Video from the North Carolina rally shows the president pausing his remarks, appearing to drink in the uproar and not admonishing his supporters as they chanted. Continue reading...
The US representative Ilhan Omar is welcomed with cheers and support as she returns to Minnesota on Thursday after days of inflammatory attacks by Donald Trump. At the airport, supporters shouted their backing of the Somalian-born lawmaker. Meanwhile, Trump tried to distance himself from supportersâ chants of âsend her backâ at a rally where he criticised Omar, as Republicans worry the incendiary mantra could set the tone for the 2020 campaign Continue reading...