Increase Exposure, and Profits With Powerful Memorable Business Cards Using These Ten Strategies
Your business card is a valuable piece of real estate and a powerful tool for making a connection and starting a relationship that can show your potential clients the valuable solutions you can offer them.
1. Your business card is marketing real estate. Marketing is all about making connections and building relationships. Using all of the real estate on your business card is a powerful and cost effective way to do that. If you are designing a traditional business card make sure to use both sides of the card. Most printing companies only charge a few dollars more to print on the second side in black ink.
Using both sides will allow you to have plenty of "white space" and give plenty of information so you can start making connections.
Some valuable things to include on the back of the card:
The name of your book
Testimonials from satisfied customers
Information about your free ezine
A famous quote that reflects your mission and vision?
2. Don't make it hard for people to do business with you or refer you! Make sure it is clear what you do. If your business has a creative name that doesn't clearly illustrate what you do make sure you have a tag line or provide a list of services and solutions in the text on your card.
3. There is no rule that says you need to go with white card stock, black ink, one side and four lines of text when laying out your business card. Make an impact and a lasting impression with your business card. You want people to remember you and either keep your card handy or pass it along to a hot prospect. A folded business card increases your marketing real estate three fold and turns your business card into a mini brochure. Unique colors and textures give a lasting impression. There are also interesting shapes and sizes but be careful not to get too large, the beauty of business cards is that they are small and easily fit in a wallet for handy reference.
4. Business cards are handy because they are an inexpensive way to express the unique qualities and strengths of you and your business. Because they are easy to carry and fit in your potential clients wallet, purse, or pocket and easy to pass along they are an excellent source of instant pass along word of mouth about you and your business so make then stand out. There is no rule they need to boring. At one convention I attended there was a spiritual coach connecting with people; she based a lot of her work on intuition and synchronicity and designed several business cards that reflected different themes of the solutions she provided for clients. She walked around and when she connected with a potential client she fanned out a bunch of cards and offered them to chose one. This was an excellent way to start up a conversation and provide insights for the person.
Let your business card provide the essential business information and the essential ingredient of saying something about you.
5. Make sure key information like your phone number, email and website address stand out. It's also important to have your mailing address or cell phone on the card as well. You want to make it as easy as possible for your prospects to contact you. Putting all of your contact information on your business card will also give the person more confidence in your credibility and desire to build relationships.
6. Use a positioning statement or tag line to clearly call out the benefits of doing business with you.
Remember the "what's in it for me" question. People don't want to hear about your business features, they want to hear about the solutions you provide. When you are creating your business card and are thinking about the services you provide keep finishing the sentence What that means to you is?
This will help you be more customer benefit focused in your language.
7. Always include your website address prominently on your business card. Your website is one of the most effective ways to build a relationship with potential clients and let them learn how you can be of service to them. If you have a free newsletter you can call attention to that on your business card. Be sure to include your email address as well. To be professional and credible its important to have your own domain name and corresponding email address, rather than a free email or aol email address.
8. What is it that makes you stand out; that lets people know how your product or service will provide them with the solutions they want? This is your unique selling proposition or positioning statement.
This is so important it should be right under your business name and title or under the name of your business in the logo area. If you don't have one of these clearly articulated yet, this is an excellent opportunity to create one and clearly position yourself in the hearts and minds of your clients.
9. It is important to have a consistent feel and look to all of your marketing materials. Your logo should be something interesting, something that calls attention to your business and marketing materials. When you design a logo keep it simple and make sure it will reproduce at different sizes so you can easily fit it on your business card and on your website. In marketing there is the law of seven. Potential customers will need to see your name at least seven times before they take action. Having a recognizable and memorable logo will help keep you top of mind and makes it easier to make an impression on prospects.
10. When someone says, Do you have a card? You should ALWAYS be able to say YES and hand one right over. No matter where you are. Remember marketing is about building relationships and connections not about selling. If your service or product provides real value and solutions people will be delighted to learn about you and recommend you to others. Make it easy for them to remember you and spread the word with the convenience of your business card. Business cards are not just for business settings. Leave one at the restaurant with the tip, include a few in with your bill payments, put them in with than you notes to clients, or with product orders. Have them handy and leave them everywhere.
©BZ Riger-Hull. Author of The Soul of Success www.allowingprosperity.com">http://www.allowingprosperity.com, she is certified as an Attraction Coach, Prosperity Guide, Four Agreements Facilitator & Tele-Course leader. Start THRIVING in your Career, Business, Relationships, Bottom Line & Life. Receive $535 in free services take the 90 Day ALLOWING PROSPERITY CHALLENGE. The only risk to doing business with us is achieving success beyond your wildest expectations. mailto:BZ@allowingprosperity.com
Chant follows Trumpâs racist tweets targeting Omar and three other Democratic congresswomen of color
Goaded on by the president, a crowd at a Donald Trump rally on Wednesday night chanted âsend her back! send her back!â in reference to Ilhan Omar, a US congresswoman who arrived almost 30 years ago as a child refugee in the United States.
Trump used the 2020 campaign rally in Greenville, North Carolina, to attack Omar and three other Democratic congresswomen â Alexandria Ocasio-Cortez of New York, Ayanna Pressley of Massachusetts and Rashida Tlaib of Michigan â calling them âhate-filled extremistsâ. The group, which calls itself âthe Squadâ, has been the focus of racist attacks by the president this week, kickstarted by tweets posted Sunday in which he said the lawmakers, all women of color, should âgo backâ to other countries. Continue reading...
Dozens also injured after man spread flammable liquid and set fire to building of company famous for anime cartoons
Twelve people are presumed dead, fire officials have said, and more could be missing after becoming trapped by a suspected arson attack at a renowned animation production company in Japan.
Thirty-five others have been injured, some of them critically, said Kyoto fire department official Satoshi Fujiwara. Continue reading...
Foreign leaders Boris Yeltsin and FranĂ§ois Mitterrand also subjects of gossipy anecdotes, papers show
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Boris Yeltsin, Bill Clinton, FranĂ§ois Mitterrand and the Saudi royal family were all subjects of candid pen portraits and gossipy anecdotes during John Majorâs premiership. Continue reading...
South Australian man and his son found the bottle, which was dropped from an ocean liner by 13-year-old Paul Gilmore in 1969
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South Australian man Paul Elliot and his son Jyah told ABC radio they found the bottle on the Eyre Peninsulaâs west coast recently while fishing. Continue reading...
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Organisation calls for more funds as 2,512 cases are confirmed in the region
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The second biggest Ebola outbreak ever, after the 2014-16 epidemic in west Africa, has reached a critical point with the diagnosis of a case in Goma, a city of 2 million people, which is a transport hub on the border with Rwanda. That follows the case last week of a women who crossed into Uganda to buy fish â and the arrival of a family harbouring the virus, three of whom died, in Uganda last month. Continue reading...
Cyber attack compromised records on incomes, tax, health insurance and loans of millions of people
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Bulgariaâs NRA tax agency is facing a fine of up to âŹ20m ($22.43m) over the hack, which was revealed this week and is thought to have compromised the records of nearly every working adult among the countryâs population of 7 million. Continue reading...
- Ricardo RossellĂł resisting calls to resign over leaked messages
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The crowd ranged from teenagers to retirees, with some waving the islandâs flag printed in black and gray rather than red, white and blue to symbolize their discontent with a government they call corrupt and unresponsive to its people. Musicians Ricky Martin, Residente and Bad Bunny marched and addressed the crowd. Continue reading...
Popular video blogger whose image of the menu went viral now faces police inquiry
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The well-known travel v-logger Rius Vernandes was also reported to police after the post, which saw the airline Garuda Indonesia widely mocked online. The photo was uploaded with the caption: âThe menu is still being printed sir.â Continue reading...
Chloe Haines, 25, allegedly tried to open aircraft doors on Jet2 flight from Stansted to Turkey
A passenger who allegedly caused two RAF jets to be scrambled to escort a plane back to Stansted airport has been sent a bill for ÂŁ85,000 by the airline.
Chloe Haines has been accused by Jet2 of a âcatalogue of aggressive, abusive and dangerous behaviourâ on a flight bound for Dalaman in Turkey in June, including trying to open the aircraft doors during the flight. Continue reading...
Wood smoke smothers Coyhaique, Chile, in June and July. Yet despite the WHO ranking its air worst in the Americas, residents are reluctant to alter their habits
Photographs by Claudio FrĂas
âI was born and raised beside a roaring fire,â says Yasna Seguel proudly, as wet snowflakes tap against the kitchen window behind her and orange flames warm an outstretched palm. A tobacco-yellow stain soaks into the table cloth as she sets her mate gourd down to select a fresh log for the fire.
Every evening through the bitterly cold winter months of June and July, the southern city of Coyhaique, the most populous in the region of AysĂ©n in Chilean Patagonia, is smothered by a thick, fragrant blanket of damp wood smoke that clings to the hillsides. Continue reading...
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Itâs little wonder a city of such visible density has more skyscrapers than anywhere else in the world. According to the Council on Tall Buildings and Urban Habitat (CTBUH), Hong Kong has 355 buildings over 150m in height. Continue reading...
Ridership is high and thereâs plenty of work for drivers, but success has come at a cost to this Ontario town
Photographs by Cole Burston
When Daniel Arrega, 19, heads to work at a mall in Innisfil, he has few options for his commute. Walking along the highway would take nearly three hours. A taxi is faster but expensive.
So he takes the townâs public transit: Uber. Continue reading...
Thousands of Aleppians are using a Facebook group to share their way of life before the Syrian war
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President Rodrigo Duterteâs violent crackdown has left 20,000 dead, and in a devout country, he has repeatedly hurled insults at bishops, the pope â and even God. But only a handful of Catholic activists are brave enough to speak out. By Adam Willis
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After he was taken to a police station and beaten for the better part of a day, Santiago was led back into the streets and shot multiple times, suffering wounds to his chest and arms. Thinking him dead, one officer approached Santiago and placed a pistol next to his hand. Santiago waited, barely breathing as blood pooled around him, until he heard the hurried sounds of journalists arriving at the scene. He sat up, pleading for his life and waving his blood-soaked arms in surrender. By the next morning, local newspapers had already assigned Santiago a new name: Lazarus. Continue reading...
Report identifies Zimbabwe-style seizures as key concern in the event of a united Ireland
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Farmers and others with Protestant and unionist backgrounds worry that Catholic and nationalist neighbours would claim their land in a cultural, economic and political takeover by Dublin â âthe mother of all fearsâ, the report found. Continue reading...
Recep Tayyip ErdoÄan vows to find those behind attack on restaurant in city of Erbil
A gunman has killed a senior Turkish diplomat and a civilian in Erbil, the capital of Iraqâs northern Kurdistan region, in a daytime attack inside a restaurant.
There was no immediate claim of responsibility, but Turkeyâs president, Recep Tayyip ErdoÄan, vowed to find whoever was behind the âtreacherousâ attack. The dead man was identified by Iraqi media as the deputy consul for the region. Continue reading...
The Home Officeâs hostile handling of visiting African professionals doesnât bode well for Global Britain
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In fact itâs not too far-fetched to say an African passport is a no-travel document. Even countries within Africa are miserly with each other. I am a veteran visa applicant, and I can tell you there is no respite. A European visa is as prohibitively hard to secure as one to a neighbouring African country. My Sudanese passport meant that I had to become an Olympian visa-applier in order to visit, study and settle in the UK. You canât slouch with a passport from a country on a terror watchlist. Continue reading...
Fossil fuel interests, pro-gun groups, foreign delegations and all manner of allies visit the Trump International Hotel to cozy up to the administration, say watchdogs
On 25 July, the conservative Heartland Institute is slated to host a one-day meeting at the Trump International Hotel, just a few blocks from the White House. It will feature leading climate science deniers who will discuss issues like âthe benefits of ending the Democratsâ war on fossil fuelsâ, according to the institute.
Last month, as Donald Trump was kicking off his 2020 campaign and boasting again of âdraining the swampâ of Washingtonâs powerful lobbyists and elites, a couple of dozen oil and gas executives with the Domestic Energy Producers Alliance were checking into the presidentâs hotel before a day of schmoozing with Republican House leaders and cabinet officials. Continue reading...
18 July 1979: Leaders of the victorious Sandinista movement expected to enter Managua to start rebuilding a country which has been ravaged by civil war
Church bells rang and rifles were joyfully fired into the air throughout Nicaragua yesterday as the crumbling dictatorship of the Somoza family finally ended in Latin Americaâs first successful popular uprising for 20 years.
Anastasio Somoza, the 53-year-old President whose father had been put into power by the United States Marine Corps in the 1930s, resigned yesterday before flying with his family and a retinue of five aircraft to Homestead Air Force Base, south of Miami. Continue reading...
Federal minister says states to retain responsibility for rectification work, including of combustible cladding
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On Thursday Karen Andrews declared that she had brokered an agreement after meeting building and housing ministers to discuss industry complaints about skyrocketing insurance costs and the patchwork response to safety concerns. Continue reading...
Once a malaria blackspot, Myanmar has used aid money to tackle the disease locally â an approach, say experts, from which other countries can learn
With a plastic case full of cheap medical supplies and only a few daysâ training, Say Mu Phaw is on the verge of eliminating malaria from her village in south-eastern Myanmarâs Tanintharyi region.
Back in 2015, her first full year as a village health worker, 16 people came down with the disease in Mi Kyaung Hlaung, where roughly 600 residents live surrounded by mosquito-ridden tropical forests. Continue reading...
Cross-party inquiry finds people from African countries often perceive reasons given for failed applications as biased or discriminatory
British MPs have warned that the UK visitor visa system is âbrokenâ and doing âsevere damageâ to UK-Africa relations.
The problems faced by experts trying to visit the UK are so widespread that many Africans believe the Home Office to be prejudiced against them and deliberately trying to reduce visitor numbers. Continue reading...
Pupils believe their bilingual school is proof that peace is possible between Palestinians and Israelis
Itâs mid-morning in grade one and children are sitting in small groups, peering over colourful maths books. When it reaches 9.45am, a song plays for morning break and excited chattering breaks out.
It sounds like a typical classroom scene, but their school, say students, is unlike any other. The children are growing up in Jerusalem, a city at the heart of the Israel and Palestine conflict, where communities are deeply divided. Max Rayne Hand in Hand school is the only place in Jerusalem where students from Jewish and Arab backgrounds learn together, studying a bilingual and multicultural curriculum. Continue reading...
Report finds significant financial boost needed to meet targets to eradicate disease
The pace of reducing new HIV infections is slowing and progress in accessing treatment is decreasing, putting UN targets to end the Aids epidemic by 2030 in doubt.
The UNAids report, published on Tuesday, showed mixed progress, with certain countries making solid gains but others experiencing rises in both new infections and Aids-related deaths. Continue reading...
Chief of leading aid agency warns that halfway through current funding year, less than a third of required money has been donated
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Jan Egeland, secretary general of the Norwegian Refugee Council, noted that halfway through the current funding year, humanitarian organisations had received less than a third of money â 27% â needed to provide relief to people affected by crises worldwide. Continue reading...
Claims of a Chinese fifth column within Google stoke paranoia against Asian Americans and threaten to ruin the economy â and our democracy
The billionaire investor Peter Thiel has accused Google of âtreasonâ and called for a law enforcement investigation of the search engineâs parent company. He speculated that the Chinese government has invaded its employee ranks. A German immigrant via South Africa, Thiel is not alone; his remarks echo the repeated assertions of the rabble rouser Steve Bannon that there are too many Asian CEOs in Silicon Valley.
These claims, combined with similar charges of wrongdoing against students and professors of Chinese origin on campuses across the country, are as ominous as they are lurid. While Thiel presents no evidence, Bannon displays ample prejudice. They are inspiring paranoia about everyone of Chinese heritage. Continue reading...
The president seems to regard divisive, nativist rhetoric as his best chance of staying in the White House. Analysts say he may be right
It was foul and repugnant. But was it a vote winner?
Donald Trumpâs bigoted tirade against four congresswoman of colour, telling them to âgo backâ to the countries they came from, prompted widespread revulsion â the comments âdrip with racismâ, said the Senate minority leader, Chuck Schumer â and yet will not necessarily damage his chances of reelection. Continue reading...
Trump telling four politicians of color to âgo backâ to countries they came from shows more than just his own nativist instincts
In an unfashionable corner of Washington, with African American community activists standing behind him, House speaker Paul Ryan described Donald Trumpâs view that an American-born judge was not qualified to preside over a case because of his Mexican heritage as the âtextbook definition of a racist commentâ.
Related: 'You can leave': Trump unrepentant over racist attack on congresswomen Continue reading...
The cost of keeping China out of the region is too great. We must build forces that could counter its operations instead
Letâs be honest: Australians have never had much time for our South Pacific neighbours.
The island nations that lie to our north and north-east, stretching from Papua New Guinea and Solomon Islands to Vanuatu, Fiji and beyond, may be close to us geographically, but we have not found them especially interesting, important or profitable. Continue reading...
Sudan's ruling military and the pro-democracy movement signed a political document on Wednesday which is part of a power-sharing deal meant to end the country's deadlock after weeks of stalled talks. The signing comes after months of street protests and violence after the military ousted the dictator Omar al-Bashir Continue reading...
The family of Eric Garner have spoken of their anger after no charges were brought against Daniel Pantaleo, a white police officer implicated in the chokehold death of Garner, an African American man killed almost five years ago. The arrest was captured on cellphone video, which showed Garner repeating the phrase 11 times as Pantaleo pulled him to the ground in what has been described as a banned chokehold. Eric Garner's mother said: 'My son said 'I can't breathe' 11 times, and today we can't breathe' Continue reading...
The EU commission president candidate Ursula von der Leyen was booed by Brexit party MEPs as she spoke of her openness to extend the UKâs membership of the EU after 31 October. Speaking in Strasbourg before a vote on Tuesday evening to confirm her position, the outgoing German defence minister said: 'I stand ready for a further extension of the withdrawal date, should more time be required for a good reason.' The leader of the Brexit party, Nigel Farage, accused Von der Leyen of wanting to build 'a centralised, undemocratic, updated form of communism where nation state parliaments will cease to have any relevance at all' Continue reading...
Hundreds of people have been evacuated from a hip-hop festival on the Croatian island of Pag after a forest fire broke out nearby. Flames were seen billowing behind the site as attendees left the Fresh Island festival on ZrÄe beach on Monday night. The organisers said emergency services were working to contain the blaze and it was unclear whether the event would continue as planned on Tuesday Continue reading...
Donald Trump has said that his tweets on Sunday were 'not at all' racist after he was questioned by the media as he walked up the podium at his Made in America showcase speech.
On Sunday, the US president used racist language to attack four progressive Democratic congresswomen, telling them to 'go back and help fix the totally broken and crime[-]infested places from which they came'. Trump did not name his targets, but the attack was directed at a group of liberal congresswomen who have had a run-in with the House speaker, Nancy Pelosi, and who are sometimes referred to as 'the Squad': Alexandria Ocasio-Cortez of New York, Ayanna Pressley of Massachusetts, Rashida Tlaib of Michigan and Ilhan Omar of Minnesota Continue reading...
Arriving in Brussels on Monday, the UKâs foreign secretary said there was still time to save the Iran nuclear deal. European powers are trying to preserve the landmark deal, which the US abandoned unilaterally a year ago. Iran recently announced it would start enriching uranium beyond agreed limits Continue reading...
Officers dressed in riot gear have fought with demonstrators inside a shopping centre in the residential district of Sha Tin, as they tried to disperse tens of thousands of people rallying against an extradition bill that would allow suspects to be sent to mainland China to face trial. Millions have taken to the streets in the past month in some of the largest and most violent protests for decades Continue reading...